Timo Tiainen Email & Phone Number

Helsinki Area, Finland

Helsinki

Finland

Helsinki

Responsible for; 1) Consumer Windows 2) Live services 3) Windows Phone 4) Online marketing 5) Online advertising (MS Advertising)Major achievements; Building foundation for consumer business. Expanding online audience (users), launch of Windows 7 in online and in Messukeskus, making P&L target in 2009 and in 2011. Organisation was 17 people.

Responsible for 1) Reseller channel 2) Small & Mid market customers 3) ERP & CRM solutions (Dynamics)Major achievements; Re structuring organisation within first 100 days. After that +20 revenue growth in two years. Organisation growing from 25 people up to 45. Yearly measured Work group health index >90 (max. 100)

Responsible for 1) Product sales organisations (P&L of BG groups) 2) Sub level scorecard 3) Sub level P&L 4) Marketing strategy & execution 5) MS WEB) 6) Customer databasesMajor achievements; buiding marketing organisation from 4 people up to 27 people. Executed big launches like Windows 2000, Windows XP (Katajanokka with partners), Office XP (Finnair stadium), Windows Vista (Narinkkatori). National Security Day concept invented in BMO Finland. We won world wide best practise award and this concept is still alive (8th in Feb 2012) and it is implemented in >20 countries

I was responsible for P&L and marketing of product groups (Windows, Office, Server products)I was responsible for marketing activities and concepts to business decisions makers and IT audiences together with my marketing teamResponsibility of PR was also in my team. My responsibility was to get connected to main influencers in IT magazines (Editors in chief) and execute corporate level PR strategy locally. My role was also to give interviews to TV channels, radio and IT press. One of the most interesting concepts we created was the National Security Day that is still very active. We won world wide best practice award in Microsoft and the concept has been implemented in 20 countries. Next February is the eighth annual event in Finland.I had also responsibility of the customer CRM and Microsoft.fi online service

Finland

Responsibilities; 1) Nationwide launch of Windows 95 including main events in big arenas (ice hockey stadiums etc.), local events (20 pcs) + store happening (+70 pcs) 2) Developing retail concepts Microsoft Shops (43 pcs) and Microsoft Points (110 pcs). Availability, visibility, marketing and retailers sales skills as main topics for concept stores. Great revenue growth in concept stores comparing "normal resellers"

I created retail channel concepts called Microsoft Shop and Microsoft Point. Totally we had 43 concept stores in MS Shop channel and 110 in MS Point channel. Main goals of the concepts were to increase availability and visibility of our products in retail channel and activate dealers to learn and market our products. In addition to successful sales results, we made huge progress in satisfaction area. I had product responsibilities of hardware products and games

I was building and recruiting sales organization in the situation where traditional distribution was turning to volume distributionI recruited and developed customer service and product marketing together with our CEOMarketing manager, software productsI was responsible for database products and network products; P&L and marketing

Responsible for 1) Sales and customer service organisations 2) Reseller channel strategy

Responsible for 1) Direct sales of whole saler solution - SW (Varela)

Responsible for sales of whole salers solutions (Unix based mini computers / Progress based SW)

I was building the reseller channel for Toshiba and Goldstar PCs including partner management and partner marketing; direct sales of ERP solution to wholesalers. Minicomputers and self made ERP solutions

Bachelor Degree, Marketing

Other; several courses over the years, One of the best was Microsoft Leadership program in London Business school. Regular manager.

Education record