In this role, I am responsible for a wide range of marketing and communication tasks that contribute to the visibility and growth of Athalos as a company. My main activities include:- Developing compelling content, such as explainers and product flyers, which have been successfully deployed at major telecoms conventions such as ITW USA and Capacity Media Middle East.- Creating various business and investment presentations, based on insights from my internship research, market trends and an ever-evolving demand for new telecom solutions.- Managing all social media accounts on seven different platforms, including writing engaging blog posts and social media content.- Optimising our SEO and SEA strategies, and improving the entire customer journey from website to social media and vice versa.- Designing, writing, maintaining and improving new web pages to strengthen our online presence.- Creating structure in directory and information management, in collaboration with the Digital Team, with a focus on the marketing communications department.- Conducting social media research, trend research and hashtag research to stay up-to-date with an ever-changing online world.

Research question: How can Athalos B.V. effectively communicate its unique product value and reach its international target audience by optimising its digital presence and social media strategy?Completed with a 7.

At Bellini.World, I work as a Social Media Marketer within a small team operating across seven platforms. My responsibilities include: - Creating content- Writing blog posts - Setting up online ads, product management in Google Merchant Center, Google Tag Manager & Google Analytics- Creating marketing tools like product presentations, flyers, export price lists, cocktail cards in Canva or the Adobe package with our designer - Maintaining the website by creating full product pages, writing texts, optimising Google SEO and SEA and performing minor maintenance in WordPress. Besides working in the office, I make use of my 10 years of hospitality experience and represented Bellini.World at trade shows and events such as Horecava, Art of Drinks, Masters EXPO, Parc Broekhuizen and ADE. I have also prepared and organised events such as BITE of Amsterdam 2024 and a number of small-scale events from Bellini.World's side.