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Independent marketing and communications consultant leading the development of cost-efficient, strategic, internal and external marketing and communications to drive campaigns to achieve business objectives and elicit the desired action from internal or external customers/stakeholders. Proficient in strategy and execution of: marketing research, marketing strategy, go-to-market strategy, positioning statements, channel selection, media buying, earned media, content marketing, blog articles, digital marketing, social media, collateral development, sales enablement, branding, advertising, media relations, and public relations. Collaborating with both BtoB (e.g. supply chain software firms) and BtoC clients on a variety of internal and external communications projects.

After becoming involved as a board member for the CSCMP Chicago Roundtable (a local chapter of CSCMP) I was brought on staff at CSCMP headquarters to redesign the membership experience and ensure that all supply chain professionals would find CSCMP a welcoming organization. I was able to increase retention rates for the Premier membership category by 8 percentage points, coordinate a successful roll-out of three new membership categories during the height of the pandemic, collaborate with marketing colleagues to complete 36 member video interviews, and launch a monthly virtual networking event to explore a variety of topics (ESG, sustainability, and more.)✔Developing, running, and reporting on our annual membership recruitment, retention, engagement, and marketing plans.✔Analyzing member pathways to involvement/leadership, increasing visibility of opportunities, and facilitating increased engagement around them, especially for virtual and micro-opportunities.✔Designing, implementing, monitoring, and reporting on the marketing and promotion of CSCMP products, services, and events.✔Giving CSCMP an authentic and cohesive voice for the promotion of member benefits, our strategic goals, programs, services, and activities.✔Collaborating with the marketing department to develop automated email campaigns, online community engagement, and other types of outreach to meet member needs and make CSCMP more welcoming.✔Creating and developing member -focused CSCMP news releases, promotional copy for our various web properties, news from the CSCMP's office posted on social media and our blog, and other digital marketing content.✔Developing strategy for segmenting members by persona and profile interests to create customized landing pages and pathways to engagement.

(As of April 2018, MOL Liner Limited became part of Ocean Network Express, a joint venture company created by MOL, NYK, and 'K' Line, with North American headquarters in Richmond, Virginia.)My leadership and success in developing the re-branding for MOL (America) Inc. and MOL Liner Ltd. led to two promotions, the second of which was to direct a three-person team based in Hong Kong and one-person in Lombard and partner with teams in The Netherlands, Brazil, Japan, and India, ensuring global alignment with marketing and communications objectives. ✔ Facilitated re-design of MOL Liner eCommerce website by collaborating with internal stakeholders and external vendors, providing customers with a user-friendly experience.✔ Designed and implemented internal and external promotional campaign for new website, resulting in overall increase for online bookings of 85% for March 2017 vs. March 2016.✔ Developed marketing and communications plan for deployment of 30 new-services within THE Alliance, enabling global sales teams to effectively communicate features and benefits and increase customer awareness.✔ Developed marketing and communications plan and led content project for launch of MOL Liner’s first environmental and social activity brochure, enabling sales teams to effectively communicate features and benefits of CSR program.✔ Created global communications plan for official launch of MOL Liner mobile application, introducing functionality and benefits to customers and reducing volume of phone calls to customer service center.✔ Initiated and managed social media engagement-plan, increasing LinkedIn social engagement by 25%, followers by 12%, pageviews by 34%, and impressions by 140%; and improving customer awareness.

My leadership and success in developing the re-branding of MOL (America) Inc. and MOL Liner Ltd. led to two promotions, the first of which was to coordinate marketing and communications for MOL Liner in North America, developing a closer, strategic collaborative planning between North America, global headquarters, and senior management.✔ Developed an alignment plan, synchronizing the communication of the company’s external values, internal vision, and branding.

I authored internal and external communications, including press releases, customer letters, advertising copy and collateral; prepared sales PowerPoint presentations; served as company spokesperson for North America; and managed the relationship with external advertising vendors. ✔ Spearheaded extensive search for new advertising agency, collaborating with selected agency in developing new brand positioning, objectives, concepts and tactics (including the development of a dedicated microsite) for campaign.✔ Implemented and managed global internal and external “Count On MOL.” re-branding campaign, positioning liner division of world’s largest ocean shipping line on performance metrics and transparency.✔ Managed budgets exceeding $500K, placing targeted advertising and conducting ongoing public relations, implementing cost-savings initiatives.✔ Coordinated cause marketing and corporate social responsibility activities, including response to natural disasters and management of Free Wheelchair Mission relationship, improving MOL’s reputation.

I was promoted to coordinate outreach activities for 5+ legislators. I also collaborated with analysts handling the in-office efforts for other legislators and taught them a methodology for improving their outreach plans.

I was brought over to the policy/communication staff to help individual legislators improve their constituent outreach and earned media. I planned legislative outreach events targeting youth, seniors, veterans, parents, and businesses; and collaborated with district organizations; increasing effectiveness of legislative representation. I wrote and edited speeches, press releases, constituent letters, newsletters, and talking points, earning media coverage for legislators and improving awareness among constituencies. I also provided research and policy advice on specific issues, including transportation, technology, veterans, environmental, and taxes, enhancing legislators’ knowledge and awareness of community viewpoints.✔ Developed and recruited “Echo Group” of 1,100+ constituents for Rep. Brent Hassert, and created “Legislative Roundtable” of 500+ constituents for Rep. Ruth Munson, garnering feedback on legislation and increasing the legislators interaction with constituents.

I was appointed as a Legislative Analyst as part of the Illinois Legislative Staff Internship Program (ILSIP). I provided research and analysis of legislation and multi-million dollar state agency budgets; staffed the House Veterans' Affairs Committee and the House Revenue Commitee.

I assisted the press team with developing a statewide email database for letter-to-the-editor campaigns and preparation of press releases, press conferences, and media clips.

I was a member of a four-person team responsible for creating content for human resources products, primarily HRWire. I authored 110+ articles about legislation and regulations - including the impact of the 2000 U.S. Presidential Election - by interviewing prominent lawyers, government officials, consultants, and HR experts.

I prepared daily media clips for U.S. Senator Arlen Specter and staff, maintained media databases, and conducted research for Passion for Truth, the Senator's biography.