• Set digital marketing strategy for all channels - PPC, social ads, YouTube, etc.• Strategy and creative for CTV/OTT and other digital video• Manage media budget• Manage digital marketing agency for execution of ad campaigns• Write and direct digital commercials• Manage the HSU website (hsutx.edu), content strategy, SEO, and Web Governance• Manage social platform and team: 65% YoY Instagram growth, 25% YoY Twitter growth, and 65% YoY Snapchat growth.• I've worked remotely for HSU my entire tenure

* Managed all day-to-day operations of the agency* Lead strategy team & developed creative campaign concepts for clients* Lead client service team* Managed employee development, hiring & resourcing* Developed production processes & structure* Assisted with new client development/sales* Managed copywriting & social media marketing team

* Counseled officers on communication plans for proactive and reactive media coverage* Wrote speeches, internal communications, press releases, talking points, presentations, etc.* Reputation management & crisis communications* Worked with clients to ensure proper messaging tone, style and placement* Subject matter expert on corporate social responsibility & environmental sustainability* Acted as a lead company spokesman on topics across the breadth and depth of the corporation* Attended officer staff meetings weekly to prepare strategy for future initiatives* Key member of crisis communication planning committee* Manager of corporate information on AA.com

* Managed creative department responsible for weekly ROP advertisements in 20 markets, as well as special advertisements, for 47-store grocery chain* Built television, radio and newspaper relationships in same markets to maximize positive company exposure* Evaluated and coordinated advertising campaigns devised by outside agency and carried over messaging to points of sale* Served as sole coordinator of annual holiday event designed to showcase new products for up to 100 vendors which attracted thousands of customers each year

* Coordinated public relations efforts for more than 150 fishing tournaments per year in three divisions, including the prestigious Wal-Mart FLW Tour* Designed press releases and templates for each day of multi-day events and released nearly 200 each year* Managed five websites totaling 500 pages of information, including daily updates while on remote location for events* Designed and produced content for brochures and guidebooks on tours, used at tournaments and in Wal-Mart stores to promote events

* Produced copy and content for internal news publication distributed to more than 1 million employees worldwide* Co-producer of online magazine, Wal-Mart Now!, one of the first internal, intranet publications of its kind* Photographer and special reporter at Wal-Mart and Sam’s Club manager meetings as well as annual shareholder events