Tim Ramirez Email & Phone Number

Marina Del Rey, Ca, Us

Beaverton, Or, Us

As the General Manager - Mens Running & Fitness - North America, I was responsible for leading and executing the strategic direction of our Men’s Running & Fitness category in North America. In this role I focused on driving growth, optimizing operations, and ensuring a cohesive brand presence across all channels. Key Responsibilities:Strategic Leadership: Executed a comprehensive business strategy for the Men’s Running & Fitness category that aligns with the company’s overall vision and goals. Identified growth opportunities and market trends to drive category success.Business Growth: Drove revenue growth and profitability through innovative product, strategic partnerships, and market expansion. Analyzed sales data and market insights to make informed decisions and adjusted strategies as needed.Team Management: Led, mentored, and developed a high-performing team of professionals. Fostered a collaborative and results-oriented culture that encourages innovation and excellence.Operational Excellence: Oversaw the day-to-day operations of the Men’s Running & Fitness division, including supply chain management, inventory control, and vendor relationships. Ensured seamless execution of product launches and promotions.Marketing and Branding: Collaborated with the marketing team to develop and implement effective marketing campaigns and brand strategies. Ensured consistent and compelling brand messaging across all touchpoints.Customer Focus: Understood and anticipated customer needs and preferences. Leveraged customer feedback and market research to refine product offerings and enhanced the customer experience.Financial Management: Developed and managed budgets, forecasts, and financial plans for the Men’s Running & Fitness category. Monitored performance metrics and ensured financial targets were met.Cross-Functional Collaboration: Worked closely with other departments, including product development, sales, and finance, to achieve business objectives.

Beaverton, Or, Us

As the Sr. Director - Key City Marketing - Los Angeles, I was responsible for driving Nike's marketing strategy and initiatives in one of our most influential cities. This role involved developing and executing comprehensive marketing plans that resonate with the diverse and vibrant Los Angeles community. As the Sr. Director, I collaborated with cross-functional teams to enhance brand visibility, engage consumers, and drive sales growth.Key Responsibilities:Strategic Leadership: Develop and implement a marketing strategy tailored for Los Angeles that aligns with Nike’s global objectives and local market dynamics. Drive brand awareness, customer engagement, and market share through innovative and impactful campaigns.Market Insights: Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and to refine marketing strategies.Campaign Development: Lead the creation and execution of high-impact marketing campaigns across various channels, including digital, social media, experiential, and traditional advertising.Partnerships and Collaborations: Establish and nurture strategic partnerships with local influencers, athletes, community organizations, and media outlets. Brand Activations: Oversee the planning and execution of local events, store activations, and experiential marketing initiatives. Budget Management: Develop and manage the marketing budget for Los Angeles, ensuring efficient allocation of resources and maximizing return on investment. Monitor and report on the financial performance of marketing initiatives.Cross-Functional Collaboration: Work closely with internal teams, including Sales, Product, Digital, and Public Relations, to ensure integrated and cohesive marketing efforts.Performance Measurement: Track and analyze the effectiveness of marketing programs and campaigns. Use performance metrics and KPIs to evaluate success, identify areas for improvement, and drive continuous optimization.

Beaverton, Or, Us

Leading & connecting insights - consumer, product & marketplace - orchestrating across brand & city team; own the implications of insights & make them actionable, be the lead consumerist of the city.Accountability for development of key influencer relationships (w/ brand) with the right athletes, retailers, media, influencers, entertainers, leagues, teams & city partners (local government, city landmarks, etc.) most relevant to the city consumerEnsure we serve our city consumers at the right moments in the right places with the right depth,building premium journeys that exceed consumer expectationsWire insights to Geo & Global partners for development & scaling opportunitiesDrive a x-functional category execution in city through clearly defined category/city priorities; connect the best stories, events and services across Marketing and Marketplace, prioritizing and making trade-off decisions Define the must-win trade zones & key doors across the IMP, influencing through the matrixObsess defined key doors & digital, ensuring that the category shows up in the marketplace in line with the Global/Geo/City category visionSeek opportunities to grow NIKE membershipKnow your category marketplace in the city; provide regular business insights—including opportunities across product, consumer shifts and marketplace trends—to drive actionRead & React to business results on a consistent basis to drive actionElevate a [quarterly] pulse report to Global & Geo partners; report the why, not the newsBuild effective cross functional teams & create an environment of inclusion & empathy through communication of vision & purpose, respect for individual differences & development of others, helping the team meet career & organizational goals.

Beaverton, Or, Us

As the Running Brand Marketing Director - West Territory, I led a team that drives Nike's marketing efforts supporting the brand's core performance sport category - Running. Most recently leading the launch of the following innovation; Nike Epic React, Nike Zoom Vaporfly and Zoom Fly and Nike Vapormax. In this role, I lead the marketing efforts across all functions in a full marketing mix including; Retail, Digital, Events, Nike.com, Social, Comms and Wholesale Accounts. Recent projects include the Nike Go LA 10k, Kevin Hart on the 405 and Breakthrough Los Angeles.

Beaverton, Or, Us

As the Sr. Digital Brand Marketing Director at Nike, I led the digital functional teams that manage the following sport categories: Running, Field Sports, Nike Women, Athletic Training, Basketball, Sportswear, Skateboarding, SNKRS, NikeLAB, Nike iD, Nike Court and Young Athletes.We concept, create and execute digital marketing plans that create demand for the Nike brand which in turn helps build the business. This includes community engagement through social media, digital sport and e commerce.

Beaverton, Or, Us

As the Digital Brand Marketing Director at Nike, I led the digital functional teams that manage the following sport categories: Basketball, Sportswear, Skateboarding, SNKRS, NikeLAB, Nike iD, Nike Court and Young Athletes.We concept, create and execute digital marketing plans that create demand for the Nike brand which in turn helps build the business. This includes community engagement through social media, digital sport and e commerce.

Beaverton, Or, Us

As a Digital Manager for Nike, I focused on emerging opportunities infused with the connection between Digital Products and Services. I was responsible for the digital creation, development and identity of Nike products and explores all opportunities by using any and all digital means, such as products, gaming, web, mobile, and social communities. I played the vital role of managing the development of new consumer experiences as part of the Nike Digital Team. I led the day-to-day project activities, guiding both internal multi-disciplinary teams and agency partners to create world-class services. I was the point-person for many projects, monitoring performance and consumer feedback, further providing input and opportunities for future enhancement. I utilized my solid understanding of the Nike brand to collaborate in the creation of content, conduct interviews with athletes and provide video direction. In addition, I worked cross-functionally across the Nike matrix, contributing and helping to drive the experience strategy, encompassing new concepts and/or features that led to deeper consumer engagement.

Beaverton, Or, Us

As the Pacer, I led the conversation between the Nike Running Brand and runner, providing them with the knowledge to make the right product choices, and build trust and relationships in the running community. I developed and sustained deep relationships with RSG associates and runners in the community. I supported the local sales force with customer service programs, product clinics, product seeding, product sell-in/sell-thru, and fit trials. I created and conducted dynamic educational clinics based on specific account assortment, covering running footwear, apparel and equipment. I built relationships and drive sell-through at RSG retail by assisting in high school Spike/XC Nights, Women's Specific Events, footwear fit sessions, product trialing, weekly RSG training runs and working on the retail floor. I conducted effective in-store visits; utilizing resources available to increase associates retention. I partnered with local RSG Sales Rep to support the sell-in process by assisting with the technical aspects of the product. I effectively maintained RSG Footwear Seeding List with key influential RSG associates/runner, distributed in person and follow-up for feedback. I worked in conjunction with the RSG account, and Nike RSG Sales Rep set up Coach's Clinics, to build high school relationships, educated coaches on Nike product, drove RSG sales and accumulated coach's feedback. I consistently connected and educated the local running community via training runs, regional races, and High School events. I supported local running events via working the retail booth, assisting in set-up, providing Nike gear and by being the face of Nike Running. I was an active participant in relevant regional meetings, conference calls and account meetings/presentations. Lastly, I provided WHQ with consumer insights, current market trends, competitor information and product feedback.

Los Angeles, California, Us

As the Nike Running Brand Marketing Program Manager, I led “Grass-Roots” marketing program targeting the High School community to increase footwear market-share. Efforts included tracking budgetary expenditures and providing budgetary controls, calendar management, conducting practice visits, using social media, mobile marketing and event planning were all instrumental in growing Nike's brand and business amongst High School athletes.

Los Angeles, California, Us

As the Santa Monica Attack Program Manager, I led a “Grass-Roots” marketing program targeting the community to increase footwear market-share. Efforts included social media, calendar management, mobile marketing and event planning were all instrumental in growing Nike's brand and business in the community of Santa Monica.

New York, Ny, Us

As the Nike Running Brand Marketing Program Manager, I led a “Grass-Roots” marketing program targeting the High School community to increase footwear market-share. Efforts included tracking budgetary expenditures and providing budgetary controls, calendar management, conducting practice visits, using social media, mobile marketing and event planning were all instrumental in growing Nike's brand and business amongst High School athletes.

New York, Ny, Us

I worked with a partner to lead a grassroots brand marketing tour for Nike Running in Southern California. I was the face of Nike Running in the local high school running community, building trust and relationships with high school runners, teams and coaches. I connected through school practices, camps, track & field meets and Nike's local races and events, including some activations with college students. l worked with the LA Pacer (tech rep) to support spike nights at running specialty stores and drive sell-through at retail. l conducted product clinics on the latest footwear and technology, provided gait analysis and led shoe trials, spoke to Nike's history and heritage, run / practice with runners/teams and collect feedback. l reported back with consumer insights, product feedback, and market trends.

Paris, Ile-De-France, Fr

I was a manager of operations including; scheduling, payroll and budget accounting. I was a key holder and thus opened and closed the store daily. I acquired knowledge concerning achieving business goals set for the store. I managed 5 other employees. I also learned use of the register as well as daily store procedures including customer service, stockroom maintenance, floor supervision and additional methods used to increase productivity. I gained experience regarding the effectiveness of using clientele to drive business.

Beaverton, Or, Us

As a professional runner, I developed a hard work ethic. I trained and competed at the highest level in Track and Field athletics. I also traveled the world learning the athletic and business related sides of the sport. I gained experience with performing under extensive amounts of pressure while producing results.

Bachelor'S Degree, Business Administration

High School Diploma