Handling a Brand Portfolio worth Rs1-3.5 Billion including the company's leading brand Digestive Biscuits.* Launched 360 campaign for "Innovative Crust", a leading brand in the portfolio, nationwide https://youtu.be/LGig-TM5fAk* Developed Brand Strategies in liaison with the creative agencies for achieving desired Brand KPIs* Re-designed Digestive's Digital strategy in order to increase its consumer base.* Effie award Win: launched JUMBO JUNIOR BTL nationwide reaching over 1500 schools and a million students to infuse the brand philosophy of unlocking ideas to make the world a better place while educating students about social issues such as pollution. Used the concept of TVC as a live theatrical play. https://youtu.be/NWDWC3Cv2IM* Expanded and revamped “Frisky Wafers” premium range to spread high CRM Products in the portfolio. * Carried out a Usage and Analysis study on Biscuit Industry in liaison withAC Neilsen, in order to have a detailed understanding of the Biscuit Consumption trends in Pakistan.* Constant Product Development, Research and Innovation to introduce new products and variants in the market* Developed and executed Trade* Marketing Plans to generate visibility in* IMT/LMT's* Developed and executed Media* Plans for Satellite as well as Digital meda* Develop and arrange all Brand support material, for the agreed sales support including consumer and trade promotions* Co-ordinate and follow up with agencies and vendors for timely execution of all Brand related activities* Managing the status of projects and the evaluation of external agencies* Review and recommend external agencies needed for execution of activities

Key achievements:1-Launched “Innovative Butter Crunch” a leading brand in the portfolio, nationwide with a 360 degree creative campaignas well as developed the brand concept of #impossiblycrunchy to marry the idea of butter and crunch translating into the tvc https://youtu.be/Vf-saUnaYyg2- Repositioned “Innovative Digestive” as plain sweet biscuit to increase the user base and moved away from the limited consumption whole wheat category. The product was repositioned to fit masses and appealed to glamour and lifestyle based consumers. Used strong BTL campaigns including:. Ice cream sandwich bar (coke fest) .Hum style awards star of the night event https://fb.watch/h4COguKSbP/https://youtu.be/Bs15-JiC3kk3- Revamped “Innovative Jumbo Junior” biscuit in the energy biscuit category with animated series. Developed the brand concept of “unlocking ideas” translating and developing into the tvc concept of empowering children with ideas to make the world better while giving awareness of social cause.The brand grew by 3 folds. https://youtu.be/DkX84DO95RcPrepared and Implement Brand Strategy and Annual Brand Plans within the assigned budgets.Responsible for Product innovation / renovation: in co-ordination with R&D. Working with Marketing Research companies and conduct brand relevant research studies i.e. brand audit and focus groups etc. and developing strategies based on findings.Working closely with communication & activation agencies and develop relevant communication material (creative & media plans) for ATL & BTL activities.Develop and arrange all Brand support material, for the agreed sales support including consumer and trade promotions.Co-ordinate and follow up with agencies and vendors for timely execution of all Brand related activities.

It’s SHOWTIME! Watch short films that will help you disconnect to connect with a world of unapparelled entertainment, only on #DigestiveShowtime. Subscribe to our channel now for a full-on entertaining experience.Click on this link to subscribe: https://www.youtube.com/channel/UCA-bQGS54spL0ySISh56RFA Check us out on:https://web.facebook.com/DigestiveShowtimehttps://www.instagram.com/invites/contact/?i=6sa1ldadmjjj&utm_content=kaqn6n7https://twitter.com/Digestive_ShowT

Worked on internationalization plan and building brand image and equity. Developed and executed international marketing plans. Handled marketing budget of $150,000 and successfully executed. 1. Developed international Marketing Plans for Sri Lanka, Nepal, Bangladesh, Afghanistan, Middle East and Saudi Arabia.2. Research: In-depth research on international markets for an effective plan and execution.3. Relationship Management with key stakeholders in target markets, Agencies and Embassies 4. Marketing activities and promotions; planning & execution5. Developed marketing collateral as well as designed LUMS' international website (international.lums.edu.pk)

Working on short term projects related to marketing and market intelligence for BSP• Identification of market size for potential key accounts• Analysis of existing product with comparison to competition on the electronics market

Inbound marketer for Allen and Overy and Department of Education United Kingdom. Developing customer relations and new customer base. Achieved sign up an marketing targets within 50% of time.

Responsible for inbound marketing to prospect students and organizing PR events.

Launched my own brand of women’s ready to wear garments in hometown Lahore, by the name of Ni Rang. Established 2 retail outlets in Lahore and online business all over Pakistan.Managed to develop strong brand recognition in very short span of time. Covered by non paid bloggers and fashion websites. It was very challenging given extremely limited funds available. Solely involved in product development from designing garments to outsourcing for production. Developed and designed the retail space. Carried out all marketing activities, developed and designed all merchandise material. Being one man show did in store visual merchandise, hiring and managing labour and staff. An online facebook page was also setup entirely by myself for facebook sales and carried out social media management. Most challenging was to develop a cost effective retail and inventory management system that worked well. Within 1.5 years, 30% of closest competition’s market share was captured.