As the CEO of WhipSmart, an innovative Australian company at the forefront of electric vehicle (EV) novated leasing and finance, I am passionately committed to steering the future of sustainable transportation. My journey began with a vision to revolutionize the way Australians drive, making EVs accessible and affordable for everyone.Strategic Leadership: I spearhead the company's strategic direction, ensuring that we stay ahead of industry trends and constantly innovate our services to meet the evolving needs of our clients.Sustainability Advocate: At the core of my mission is a commitment to environmental stewardship. I actively promote the adoption of EVs to reduce carbon emissions and lead the charge towards a greener, cleaner future.Building Partnerships: I focus on cultivating strong relationships with stakeholders, partners, and clients, fostering a collaborative ecosystem that supports the growth and widespread adoption of electric vehicles.Team Empowerment: As a leader, I am dedicated to nurturing a culture of excellence, innovation, and inclusivity within our team, ensuring that each member is empowered to contribute their best towards our collective goals.Joining hands with consumers and businesses, I aim to drive Whip Smart towards becoming a cornerstone in Australia's EV market, making sustainable mobility a reality for all.

A director of Australian Headache and Migraine Clinics (including Sydney Headache and Migraine Clinic and Gold Coast Headache and Migraine Clinic) as well as M Physio, with oversight of marketing and digital.

As a Digital and Operations Manager in the healthcare industry I aim to develop a deep understanding of the industry improve the public awareness of Vanguard Health (and related entities including Champion Mentors) as well as help to improve operational efficiency and effectiveness.In my current role at Vanguard Health, I manage the digital and operational activities, working closely with the recruitment team to attract and retain top talent in the healthcare industry, and liaising with clients to ensure their needs are met and the highest standard of care is delivered. I am experienced in website management, digital marketing, and social media, and I use data to drive decision-making and monitor key performance metrics to continuously improve results.

In this role I have been tasked with the delivery of a strategy to oversee the development of an international website for The Manufacturer website in preparation global expansion of the brand. I am based in Australia managing the content and commercial sides of the new sites and the development of associate products related to the expansion.I am responsible for global marketing data management and technology implementation including CRM management, email and social marketing and other systems.

In June 2013, I became General Manager of Hennik Group. Whilst still making editorial contributions to The Manufacturer magazine and website, in my role as General Manager, I was more involved in the publishing, events and overall management of the business.Responsibilities and expertise included:Editorial and public relationsPublishingOnline and print advertisingEmail and digital marketingEvents and promotion

I joined Hennik Group (formerly SayOne Media) in 2009 after working in journalism and marketing in Australia for five years. I have worked for a range of lifestyle and business publications and have also held the position of marketing manager for a large automotive distributor. I then moved on to the role of Online Editor for www.themanufacturer.com and associate editor for The Manufacturer magazine. My primary areas of interest include the automotive industry, technology, environmental sustainability and business development.

Link International is an Australian-wide exclusive distributor of automotive and motorcycle parts and consumeables. Core products include NISMO, Motul Oil, BMC Airfilters, Pirelli Motorcycle Tyres, Ferodo, Cobra, Brembo, RK and more.I was primarily responsible for the marketing for the Automotive side of the business and also offered assistance to the motorcycle team. In this capacity I was responsible for advertising, PR, website and marketing collateral as well as event organisation.

Interviewed talent to produce informative and creative articles on top national and international music acts including: Wolfmother, Blackalicious, Lyrics Born, CKY, Eskimo Joe, Lamb of God, Bad Religion, Rahzel, Mudhoney etc. Wrote and sub-edited copy including articles and listings. Liaised with record labels regarding the content of the magazine. Participated in magazine development and creative direction.

Worked as a sub editor for the magazine section of the Toowoomba Chronicle. Published a range of lifestyle and business publications including Style magazine and B2B.