Director Of Communications
Led cutting edge brand-building communications across all levels of Europe's largest public interest environmental law group; implemented a fresh PR strategy, developed internal and external communications, engaged in high profile media interventions, excellence in public affairs and highly motivating media campaigns and messaging. Developed digital marketing strategy, building audiences and fundraising to drive growth, reputation and profile. Key Contributions:• Raised the profile of the CEO through implementation of media coaching and strategic media interventions. • Overhauled the media team, implemented a fresh communications strategy and messaging and drove international press and broadcast coverage from 2,000 mentions to 16,000 mentions per year. • Created innovative international media campaigns to advance public and political policy on a wide array of environmental and political issues, including a high profile air pollution campaign which led to new government policies.• Managed a global team of 13 press, public affairs and digital media officers with 6 "head of" direct reports, responsible for four continents.• Grew online income