Driving Digital Innovation in the Wagering Industry we are a tech, content, and digital media business, delivering exceptional user experiences to Racing & Sports enthusiasts. Wagering Service Providers (WSPs), channel partners/managed service providers & national/state associations, we create tailored solutions that ensures integrations are seamless, making end user experiences more accessible and enjoyable.Founded in 2019, NewsPerform emerged from the acquisition of Punters Paradise (2016) and Racing Internet Services (2018) by News Limited. Operating as a subsidiary under NewsCorp Australia, privileged to combine the strength of our owners with the agility to innovate and adapt at pace.

-Led a team of 18, blending seasoned pros and new starters, to consistently surpass revenue targets and deliver $1.8M above forecasted figures.-Introduced a data-driven sales methodology that streamlined lead qualification, shortened the sales cycle, and improved conversion rates.-Worked closely with product and ops teams to tailor tech solutions that genuinely addressed client challenges , resulting in stronger renewals and referrals.-Fostered a culture of transparency and personal development, increasing team retention and internal promotions.

Each month more than 16 million Australians choose to consume news and information from our digital and print products – more than any other media group in Australia.We are renowned for world class journalism employing more than 8,000 staff nationwide. Beyond our borders we are part of the world’s largest and leading global media and information service – News Corp. We are passionate about what we do, and the connection we have with our audiences and advertisers is unrivalled. We offer an inspirational, creative, fast paced environment that rewards initiative and dynamism and allows individuals to take control of their development and challenge themselves across a huge variety of ever-changing fields. Underpinning our purpose and strategy are a strong set of values that guide everything we do.

Assumed full responsibility in driving transformation across the division by rationalising media portfolio, developing business vision and strategy, restructuring independent business units, and rebuilding sales operation. Developed new media group and a high-performing team to transform the B2B industrial media landscape in Australia. Executed sales strategy across 25 digital media platforms. Led a team of 15 sales staff handling multi-million-dollar content marketing production, content distribution, native advertising, event sponsorship, and advertising revenue. Generated weekly, monthly, quarterly, and annual forecasts against annual sales targets through Salesforce CRM and weekly meetings with staff and management.