Worked on digital marketing strategy for Phonak pediatric hearing assistive technologies targeting children, teenagers, parents, teachers and hearing care professionalsDefined key deliverables and performance objectives for digital marketing campaigns for both b2b and b2c communicationWorked with various agencies to create social media content, develop websites, mobile- and web-based applicationsManaged the creation of inspirational, emotional and informational advertising and awareness video productions Created written and visual content for the corporate websites, e-mail newsletters and social media channels

Managed the Phonak corporate b2b and b2c websites including maintenance and defining requirements and development goals and strategiesCreated written and visual content, including use of Adobe Photoshop Defined online writing guidelines for product - & marketing managers Managed projects for creating and updating counseling software, mobile applications and 3D rendered animations

Produced music albums, managed business affairs and developed marketing strategies to ensure artist growth and exposure for international artists such as Cali P (Guadeloupe/CH) and Elijah (Switzerland)Built and maintained relationships with relevant individuals and organizations such as sponsors, record labels, international festivals and media (television, radio and print)Organized music concerts including creative management, promotion and hiring band and staff membersScheduled and promoted more than 70 concerts a year throughout EuropeDesigned websites, logos, album covers, flyers and postersArranged photo and music video shoots