Led a team of global marketers through a shift in go-to-market, establishing global campaign framework, PR, analyst relations, events, brand studio, product marketing and partner marketing.

Grow team of seasoned product marketing professionals delivering key insights to the business for product development, pricing and competitive intelligence. Built a go-to-market engine focusing on key buying segments and personas.

Global marketing leader building a robust product marketing practice including go-to-market strategy, sales enablement, joint tech partner marketing, market intelligence and product and portfolio strategy.

Product and solutions marketing strategist overseeing messaging, positioning, thought leadership, content development, competitive intelligence, sales enablement and analyst relationships across broad security and risk management portfolio with a primary focus in the RSA identity management suite.

North America brand leader to implement internal agency change management across business units. Collaborated on development and lead implementation of global small business brand campaign refresh. Managed creative agencies including global agency review, consolidation and onboarding. Provided leadership to support Sage-owned brand events including global event strategy, audience development, engagement and ROI measurement and agency management.

Channel manager overseeing sales/channel enablement, marketing programs (including content, advertising, offer development and incentives) and channel engagement. Responsible for cross-sell payment processing services to small businesses leveraging integrated payment technology in ERP and accounting software.

Established product marketing function connecting business requirements, market intelligence and customer needs with product teams including:• Messaging and positioning Rosetta Stone subscription business for enterprise and K-12 education markets• Principle in portfolio expansion including integrating acquired assets, branding, messaging, and sales enablement• Oversaw go-to-market for global new product launches• Directly managed a small team day-to-day

Led global product and brand marketing programs for Verisign’s top-level domains (TLDs) including:• Global product positioning, market prioritization and brand health tracking• Development and execution of go-to market plans• Influencer marketing and social community development and growth• Channel marketing and program management (MDF and targeted promotions)• Global cross-functional team leadership and collaboration• New product strategy and development

Digital products and email marketing manager. Project managed standardization, redesign and deployment for 108 local news organization websites including A/B and multi-variate testing, creative execution, social sharing tools integration.Launched new web products including social network connecting new mothers, local entertainment/going-out guides, and high school sports.

Developed centralized customer retention and national ad sales campaigns supporting 82 local newspapers. Managed a small team in day-to-day centralized marketing operations including database management, direct mail production, email marketing, local market outreach and analytics.

Personalized membership and digital marketing program sales focused in non-profit, associations, and federal government industries.

Began as intern, then continued part time post internship. Designed media, collateral, trade show materials and retail point-of-purchase promotions for direct sales and channel marketing.