• Developed and executed marketing campaigns that promoted SDMLS & Just Knock to San Diego brokers, agents, affiliates & lifestyle companies to generate non-dues revenue through paid advertising.• Built relationships with brokerages, vendors, associations, and business partners to increase value in advertising packages.• Represented SDMLS & Just Knock at corporate events to help increase brand recognition and awareness of our new product offerings.• Created & managed all email & social media campaigns for SDMLS & Just Knock.• Successfully launched a new sales campaign with talk tracks/scripts & flyers for the sales team to increase agent advertising inside of Just Knock.

Drove optimal business performance by offering leadership and accountability to creative strategies and brand promotion team, while updating chief product officer regarding strategy and goals. Improved brand exposure by collaborating with internal departments for strategizing communications. Ensured smooth workflow by acting as editor and webmaster for all BBB publications, websites, and microsites. Directed creative graphics by facilitating graphic design consultation and support for BBB publications and communication pieces. Led seamless execution of regular operations by directing in the planning of communication and retention strategies for BBB-accredited businesses and developing department budget.• Met business objectives and deadlines by forging relationships with vendors, encompassing printers, promotional product consultants, and advertising agencies.• Increased internal and external communication by spearheading high volume of projects.• Promoted networking by participating in BBB-accredited business events.• Maximized knowledge and skills related to management and graphic design by facilitating different trainings for department.

Enhanced business efficiency by leading social media, email marketing, web development, SEO, PPC, graphic design, and strategy teams through marketing automation, Salesforce Marketing Cloud, Hootsuite, and Sproutsocial. Expanded business by strengthening partnership with KUSI TV and devising strategy for web, social, and live TV campaigns. Boosted brand awareness by administering Flagship's web presence with new re-developed website. Served as director and spokesperson for all live news segments for KUSI, FOX5, and NBC7. Coordinated internal and external marketing strategies and programs, resulting in increasing brand awareness and generating leads. Organized effective campaigns for leisure and business clients by cooperating with marketing teams. Aligned business goals with customer targets by deploying advantageous pricing systems.• Achieved $1M annually with YOY growth by heading multiple online resellers, travel agent revenue, and tour operators.• Generated revenue by establishing new partnerships with local traditional advertising companies.• Augmented firm recognitions by administering all website discount codes and “How'd you hear about us” promotions and supervising creation of all company press releases, newsletters, and company updates.• Accomplished over $500k annually by arranging new campaigns with SD Restaurant Week, Community Appreciation Program, Dinova, Entertainment Book, Fox5 Be Our Guest, Open Table, and Wonderfront Music Festival.• Accelerated customer base by employing new business strategies and launching products to diversify offerings.• Attained long-term profitability by creating and implementing innovative strategies. • Developed best practices, marketing initiatives, and media positioning for vertical markets by liaising with senior sales, engineering, and other business development executives.• Created and maintained marketing and advertising budget company-wide.

Marketed brand by administering social media networking sites, including company website, Facebook, Twitter, LinkedIn, Google+, Blogspot, and YouTube. Streamlined organizational structure by directing company rebrand initiative, including company logos, press releases, call campaigns, digital marketing, and traditional marketing. Attracted customers by managing campaigns and advertising initiatives company-wide, such as monthly sales strategies, quarterly ad campaigns focused on specific target audiences, and designing all promotional flyers, creative copy, radio, taglines, and advertisements. Assisted in funding company-wide events by formulating fundraising plan for each quarter.• Earned additional $250k in revenue annually by successfully hosting open houses, trade exhibits, and customer symposiums for all sites.• Won award of marketing professional of the year for San Diego business journal for delivering exceptional performance.• Acquired new customers by building all company sponsorships and partnerships, such as SDSU Athletics, USD, and Golden State Warriors; creation of tag lines, logos, and PR.• Obtained business growth by launching company-wide email campaigns and top 250 “Premier Customer Program”.• Produced average of $100K per month by leading team of inside sales representatives and bringing in net new clients.• Optimized workflow by serving as main point of contact for company-wide promotions and sales team; tracking daily, monthly, quarterly, and annual event, contest, and promotions.

I specialized in helping companies of all sizes create manageable budgets by simplifying their business processes and transitioning their variable printing costs to a fixed cost. I conducted fact based assessments on the companies environment and presented my findings. I was able to save on average, 17% of their document related costs to the companies bottom line.• Responsible for all sales revenue in a specified territory• Manage current & non-user customer accounts• Develop RFP’s & RFQ’s that are closely aligned with specific vertical markets• Qualifying specific customer leads daily• Met & exceed customer calls & appointments with strong closing abilities• Complete sales cycle transactions to improve customer satisfaction• Became an expert in specific verticle markets to help increase company revenue• Analyze companies workflow, business processes & related technology• Led the San Diego sales team for 3 consecutive months with the highest revenue• One of five advisors company-wide (50+) with the “rainmaker” title (selling all services offered by the company)

• Managed, developed & executed multiple promotions by having the flexibility to juggle tasks simultaneously• Lead manager for customer loyalty programs •Independently track all Marketing Development Fund (MDF) programs• Accrue monthly, quarterly and yearly rebates for vendors• Manage customer trip incentive program• Assist in the creation of monthly mailers, trip flyers, sign up forms and specials• Create miscellaneous credits, debits and invoices pertaining primarily to co-op advertising• Create marketing programs/strategies for customers• Review & approve all advertising mailers, tear sheets & invoices based on logo placement, size, color, etc• Budget forecasting for all marketing/advertising initiatives• Help desk representative for web-based promotions• Organize and create monthly blast emails to customers.• Tracked key metrics and developed spreadsheets and data models.

· Coordinated weekly check runs· Budget accruals· Create/maintain expense reports for contractors· Maintained employee files on the companies Intranet site· Created, edited and received purchase orders· Managed all employee benefits including health, vision, dental and life and all 401k contributions· Facilitated all outstanding invoices, Po's and new accounts· Managed multiple accounts for outside vendors

· Managed marketing by way of mass emails, mailings, faxes and call campaigns· Self motivated by developing an extensive knowledge of all marketing material· Worked directly with Regional Managers setting up meetings, seminars and expos· Established relationships with brokers and their clients· Managed all client information· Maintained all firm marketing material· Delegated as a committee member assisting in the decision of marketing promotions· Organized reports and activities in spreadsheets for various projects