Tim Rosen Email & Phone Number

Excelsior, Minnesota, Us

Responsible for driving demand of animal health products including UltiGuard Safe Pack Insulin Syringes and iPet Pro Blood Glucose Monitors and Accessories.

The Six.12 Group is a consulting firm that works exclusively with THE TEN SPOT Beauty Bar in the Twin Cities Metro area. Focusing on the western suburbs, THE TEN SPOT is revolutionizing the beauty bar industry by bridging the gap between upscale spas offering over-the-top services and at the other end of the spectrum, the cheap and oftentimes questionable low scale nail salon by offering impeccable and efficient services in a hip and uber hygienic environment.

Minneapolis, Minnesota, Us

Managed all areas of Jostens consumer marketing efforts to drive yearbook sales including over $100M in annual e-commerce revenue through display, social, email, search • Led all efforts in development and execution of fully integrated marketing campaigns used by over 12K schools in driving yearbook sales that exceeded goals for the first time in 10 years

Minneapolis, Minnesota, Us

Managed all lead generation efforts for School Annual (State College, PA) and Memory Book (Sedalia, MO) elementary yearbook businesses • Led all marketing activity including brand, content, promotion and campaign development/execution. Channels included email, social, direct mail, display and SEM/SEO • Developed and implemented fully integrated marketing automation through Marketo Platform

Minneapolis, Minnesota, Us

Led price promotion strategy and execution supporting brand business objectives and financial metrics for Big G Cereal, and Small Planet Foods Divisions including new product launches • Managed coupon media mix and budget allocation based on volume, ROI and profit analysis • Responsible for $70MM price inventive budget and 7-member global team • Member of integrated marketing communication team, supporting incentive based brand efforts

Minneapolis, Minnesota, Us

Led IMC strategy and campaign idea development/activation plans for Wheaties Fuel new product launch and Chex Cereal Party Mix season.

Minneapolis, Minnesota, Us

Managed cross division event platforms and activation at retail • Led General Mill’s NASCAR retail activation platform including events, in-store merchandising and track experiences• Led development of Team 43 Racing Merch program that drove 19% increase in volume

Minneapolis, Minnesota, Us

Built promotion ideas behind priorities and key platforms across Nature Valley, Pop Secret, and Betty Crocker Fruit Snacks • Assisted in development of six new Fruit Shapes SKUs due to Kellogg’s new business entry • Developed Kid focused promotions behind Fruit by the Foot, Fruit Roll up and Gushers • Managed partnership programs with entertainment properties including Warner Brothers, DreamWorks, Sesame Street and Nickelodeon

Minneapolis, Minnesota, Us

Developed and executed price promotion strategy for Green Giant, Progresso and OEP brands.

St. Louis, Mo, Us

Taught more than 50 hours of Principles of Marketing, Shopper Marketing, and Consumer Behavior classes within the OLIN School of Business • Served as Lead Recruiter of a team of up to 10 professionals to identify and recruit top talent

Led Media efforts for General Mills Big G Cereal and Snack brands • Developed first of its kind full contact media solution for Nature Valley, integrating content across event, print and digital

Developed integrated media plans for clients including Mannington Flooring, Frigidaire Home Appliances, Toro Lawn & Snow Equipment, Commerce Bank

Ba, Marketing

Study Abroad Program, Liberal Arts And Sciences/Liberal Studies