Tim Ruof

Tim Ruof Email and Phone Number

Customer Research Strategist & Coach serving Startups & SMBs @ Tidy UX
Tim Ruof's Location
Buffalo, New York, United States, United States
Tim Ruof's Contact Details

Tim Ruof personal email

About Tim Ruof

Ambitious startup founders and product decision-makers: Are you struggling to identify worthwhile problems, validate concepts, and execute quickly enough to grow your business? If you're not gaining traction, finding product-market fit, or making the impact you hoped for, let's work together to get your business on track.My mission is to increase the collective UX strategy and customer research competency of the WNY startup community. I’m deeply passionate about helping entrepreneurs build outcome-driven habits and problem solving mindsets to make smarter life and business decisions that set them up for long-term, sustainable success.I use my 10+ years leading marketing, UX strategy, and research projects to teach individuals and teams how to dive deeper into problem spaces, untangle customer feedback, and build a shared understanding of their customer’s desired outcomes, pain points, and problems. This level of clarity enables them to efficiently and sustainably design, market, sell, and grow products that customers love.Services:🔍 Customer Research: Acquire reliable customer insights, make better customer-informed product decisions, and propel your business to the next level while unlocking new opportunities for innovation and growth.💬 Consulting: Build a strategic UX roadmap for your customer experience vision and/or embed a go-to resource on your team for strategic customer research guidance.🎓 Coaching: Co-design a bespoke learning program on top of your current operations to master customer research without skipping a beat.Learn more → www.tidyux.co

Tim Ruof's Current Company Details
Tidy UX

Tidy Ux

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Customer Research Strategist & Coach serving Startups & SMBs
Tim Ruof Work Experience Details
  • Tidy Ux
    Founder, Customer Research Strategist & Coach
    Tidy Ux Oct 2023 - Present
    July '24 update: Currently on sabbatical to focus on my health.
  • Adplist.Org
    Ux Strategy & Research Mentor
    Adplist.Org Oct 2023 - May 2024
    San Francisco, Ca, Us
    Provided in-depth career feedback for primarily budding UX designers and researchers.
  • Community Brands
    Senior Ux Designer
    Community Brands Apr 2022 - Jun 2023
    St. Petersburg, Fl, Us
    During my time at Community Brands I held several roles:APR '22 - DEC '22 -- Senior UX Designer (K12 Products)I led UX strategy and delivery in the K-12 space by building design and research practices that could scale across the organization.• Responsible for prioritizing and delegating UX work based on business initiatives and capacity• Involved in planning, conducting, and sharing design research while coaching and mentoring others to do the same• Building service design practices into the SDLC and making it accessible to the organizationJAN '23 - MAR '23 -- Senior UX Researcher (GiveSmart Products)- I supported our fundraising division with research services including research study design, recruitment, scheduling, moderation, data synthesis, and documentation of user experiences, providing teams with data to drive customer and business outcomes. I also supported UX strategy efforts to shape how UX provides maximum value across multiple teams and products.MAR '23 - JUN '23 -- UX Design Lead - (GiveSmarts Products)- I led the fundraising division's design and research strategy, built new processes into the SDLC, and managed UX work.
  • M&T Bank
    Service Design Lead
    M&T Bank Feb 2022 - Mar 2022
    Buffalo, New York, Us
    • Led and managed a small UX team within a larger customer journey team focused on business customer onboarding• Designed UX team onboarding and built systems to track UX work and outcomes• Provided UX strategy consultation for agile product owners and UX peers across the organization• Interviewed and assessed UX candidates' skills and competencies for important roles
  • M&T Bank
    Senior Service Designer
    M&T Bank Jul 2020 - Feb 2022
    Buffalo, New York, Us
    • Facilitated and coached colleagues outside of UX through the research discovery phase, mapping the current state of M&T's business customer onboarding. Taught mixed methods research and service design best practices for small teams to create customer journey maps and tell compelling customer stories• Assisted in launching the first end-to-end customer journey experience program at M&T• Visualized user insights into consumable customer journey maps• Worked alongside Service Design Lead and UX Researcher to build a North Star Vision for the customer journey• Scoped opportunities spaces within the end-to-end journey into projects for smaller teams to go deeper with service blueprinting, future state design, and evolution mapping• Led UX efforts focused on servicing and deepening business banking relationships (as part of the onboarding experience), built service blueprints, and surfaced customer problems
  • M&T Bank
    Ux Designer
    M&T Bank Jan 2019 - Jul 2020
    Buffalo, New York, Us
    • Helped to scope and design self-service channel for Business Banking Account Opening• Conducted internal research and current state mapping of account opening for business banking (stakeholder interviews, customer interviews, journey mapping)• Worked with UI designer to design screens and content to create prototype(s) for usability testing• Managed the usability testing process (working UI designer and user researcher) to test screens / flow on desktop and mobile devices• Worked with product owner and development (SCRUM team) to build screens and test functional UI in a before launch• Designed enhancements to flow after launch, including iterations for specific screens and additional functionality/features
  • Ssi
    User Experience Designer
    Ssi Jun 2018 - Jan 2019
    Cranberry Township, Pa, Us
    • Worked on re-design of the ATM experience for M&T Bank• Researched competition and mapped ATM user task flows• Conducted usability testing with prototype of ATM screens / UI
  • Range Marketing
    Seo & Web Strategist
    Range Marketing Aug 2014 - Jun 2018
    Buffalo, New York, Us
  • Canisius College
    Search Marketing Specialist
    Canisius College Dec 2013 - Aug 2014
    Buffalo, Ny, Us
  • Hearst
    Senior Seo Strategist
    Hearst Dec 2013 - Dec 2013
    New York, Ny, Us
  • Hearst
    Seo Strategist
    Hearst Sep 2012 - Dec 2013
    New York, Ny, Us
  • Innomark Communications
    Assistant Project Manager
    Innomark Communications Apr 2012 - Sep 2012
    Fairfield, Oh, Us
  • Digital Publishing Center
    Print Production Manager
    Digital Publishing Center Dec 2010 - Feb 2012
  • Digital Publishing Center
    Csr / Output Technician
    Digital Publishing Center Jan 2010 - Dec 2010
  • Hasbro
    Prepress & Production Intern
    Hasbro Jun 2011 - Aug 2011
    Pawtucket, Ri, Us

Tim Ruof Skills

Seo Google Analytics Adobe Creative Suite User Experience Design User Research Usability Testing Internet Marketing Information Architecture Content Strategy Interaction Design

Tim Ruof Education Details

  • Kent State University
    Kent State University
    User Experience Design
  • Rochester Institute Of Technology
    Rochester Institute Of Technology
    New Media Publishing

Frequently Asked Questions about Tim Ruof

What company does Tim Ruof work for?

Tim Ruof works for Tidy Ux

What is Tim Ruof's role at the current company?

Tim Ruof's current role is Customer Research Strategist & Coach serving Startups & SMBs.

What is Tim Ruof's email address?

Tim Ruof's email address is tr****@****mtb.com

What schools did Tim Ruof attend?

Tim Ruof attended Kent State University, Rochester Institute Of Technology.

What skills is Tim Ruof known for?

Tim Ruof has skills like Seo, Google Analytics, Adobe Creative Suite, User Experience Design, User Research, Usability Testing, Internet Marketing, Information Architecture, Content Strategy, Interaction Design.

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