Founder, Customer Research Strategist & Coach
CurrentJuly '24 update: Currently on sabbatical to focus on my health.
Oct 2023 - Present
AeroLeads people directory · profile
Tim Ruof Email & Phone Number
Customer Research Strategist & Coach serving Startups & SMBs
at
Tidy UX
1 work email found
@mtb.com
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✓ Verified Jul 2026
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Profile completeness 100%
Current company
Role
Customer Research Strategist & Coach serving Startups & SMBs
Location
Buffalo, New York, United States
Who is Tim Ruof? Overview
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Quick answer
Tim Ruof is listed as Customer Research Strategist & Coach serving Startups & SMBs at Tidy UX, based in Buffalo, New York, United States. AeroLeads shows a work email signal at mtb.com and a matched LinkedIn profile for Tim Ruof.
Tim Ruof previously worked as Founder, Customer Research Strategist & Coach at Tidy Ux and UX Strategy & Research Mentor at Adplist.Org. Tim Ruof holds Master Of Science (Ms), User Experience Design from Kent State University.
Company email context
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{first_initial}{last}@mtb.com
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Profile bio
About Tim Ruof
Ambitious startup founders and product decision-makers: Are you struggling to identify worthwhile problems, validate concepts, and execute quickly enough to grow your business? If you're not gaining traction, finding product-market fit, or making the impact you hoped for, let's work together to get your business on track.My mission is to increase the collective UX strategy and customer research competency of the WNY startup community. I’m deeply passionate about helping entrepreneurs build outcome-driven habits and problem solving mindsets to make smarter life and business decisions that set them up for long-term, sustainable success.I use my 10+ years leading marketing, UX strategy, and research projects to teach individuals and teams how to dive deeper into problem spaces, untangle customer feedback, and build a shared understanding of their customer’s desired outcomes, pain points, and problems. This level of clarity enables them to efficiently and sustainably design, market, sell, and grow products that customers love.Services:🔍 Customer Research: Acquire reliable customer insights, make better customer-informed product decisions, and propel your business to the next level while unlocking new opportunities for innovation and growth.💬 Consulting: Build a strategic UX roadmap for your customer experience vision and/or embed a go-to resource on your team for strategic customer research guidance.🎓 Coaching: Co-design a bespoke learning program on top of your current operations to master customer research without skipping a beat.Learn more → www.tidyux.co
Listed skills include Seo, Google Analytics, Adobe Creative Suite, User Experience Design, and 6 others.
Current workplace
Tim Ruof's current company
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15 roles
Tim Ruof work experience
A career timeline built from the work history available for this profile.
Ux Strategy & Research Mentor
Provided in-depth career feedback for primarily budding UX designers and researchers.
Oct 2023 - May 2024
Senior Ux Designer
During my time at Community Brands I held several roles:APR '22 - DEC '22 -- Senior UX Designer (K12 Products)I led UX strategy and delivery in the K-12 space by building design and research practices that could scale across the organization.• Responsible for prioritizing and delegating UX work based on business initiatives and capacity• Involved in planning, conducting, and sharing design research while coaching and mentoring others to do the same• Building service design practices into the SDLC and making it accessible to the organizationJAN '23 - MAR '23 -- Senior UX Researcher (GiveSmart Products)- I supported our fundraising division with research services including research study design, recruitment, scheduling, moderation, data synthesis, and documentation of user experiences, providing teams with data to drive customer and business outcomes. I also supported UX strategy efforts to shape how UX provides maximum value across multiple teams and products.MAR '23 - JUN '23 -- UX Design Lead - (GiveSmarts Products)- I led the fundraising division's design and research strategy, built new processes into the SDLC, and managed UX work.
Apr 2022 - Jun 2023
Service Design Lead
• Led and managed a small UX team within a larger customer journey team focused on business customer onboarding• Designed UX team onboarding and built systems to track UX work and outcomes• Provided UX strategy consultation for agile product owners and UX peers across the organization• Interviewed and assessed UX candidates' skills and competencies for important roles
Feb 2022 - Mar 2022
Senior Service Designer
• Facilitated and coached colleagues outside of UX through the research discovery phase, mapping the current state of M&T's business customer onboarding. Taught mixed methods research and service design best practices for small teams to create customer journey maps and tell compelling customer stories• Assisted in launching the first end-to-end customer journey experience program at M&T• Visualized user insights into consumable customer journey maps• Worked alongside Service Design Lead and UX Researcher to build a North Star Vision for the customer journey• Scoped opportunities spaces within the end-to-end journey into projects for smaller teams to go deeper with service blueprinting, future state design, and evolution mapping• Led UX efforts focused on servicing and deepening business banking relationships (as part of the onboarding experience), built service blueprints, and surfaced customer problems
Jul 2020 - Feb 2022
Ux Designer
• Helped to scope and design self-service channel for Business Banking Account Opening• Conducted internal research and current state mapping of account opening for business banking (stakeholder interviews, customer interviews, journey mapping)• Worked with UI designer to design screens and content to create prototype(s) for usability testing• Managed the usability testing process (working UI designer and user researcher) to test screens / flow on desktop and mobile devices• Worked with product owner and development (SCRUM team) to build screens and test functional UI in a before launch• Designed enhancements to flow after launch, including iterations for specific screens and additional functionality/features
Jan 2019 - Jul 2020
User Experience Designer
• Worked on re-design of the ATM experience for M&T Bank• Researched competition and mapped ATM user task flows• Conducted usability testing with prototype of ATM screens / UI
Jun 2018 - Jan 2019
Seo & Web Strategist
Aug 2014 - Jun 2018
Search Marketing Specialist
Dec 2013 - Aug 2014
Senior Seo Strategist
Dec 2013 - Dec 2013
Seo Strategist
Sep 2012 - Dec 2013
Assistant Project Manager
Apr 2012 - Sep 2012
Print Production Manager
Digital Publishing Center
Dec 2010 - Feb 2012
Csr / Output Technician
Digital Publishing Center
Jan 2010 - Dec 2010
Prepress & Production Intern
Jun 2011 - Aug 2011
2 education records
Tim Ruof education
Master Of Science (Ms), User Experience Design
Kent State University
Bachelor Of Science (Bs), New Media Publishing
Rochester Institute Of Technology
FAQ
Frequently asked questions about Tim Ruof
Quick answers generated from the profile data available on this page.
What company does Tim Ruof work for?
Tim Ruof works for Tidy UX.
What is Tim Ruof's role at Tidy UX?
Tim Ruof is listed as Customer Research Strategist & Coach serving Startups & SMBs at Tidy UX.
What is Tim Ruof's email address?
AeroLeads has found 1 work email signal at @mtb.com for Tim Ruof at Tidy UX.
Where is Tim Ruof based?
Tim Ruof is based in Buffalo, New York, United States while working with Tidy UX.
What companies has Tim Ruof worked for?
Tim Ruof has worked for Tidy Ux, Adplist.Org, Community Brands, M&T Bank, and Ssi.
How can I contact Tim Ruof?
You can use AeroLeads to view verified contact signals for Tim Ruof at Tidy UX, including work email, phone, and LinkedIn data when available.
What schools did Tim Ruof attend?
Tim Ruof holds Master Of Science (Ms), User Experience Design from Kent State University.
What skills is Tim Ruof known for?
Tim Ruof is listed with skills including Seo, Google Analytics, Adobe Creative Suite, User Experience Design, User Research, Usability Testing, Internet Marketing, and Information Architecture.
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