Tim Schaafsma

Tim Schaafsma Email and Phone Number

CEO / Chair / Founder @ Coco Republic
Tim Schaafsma's Location
Sydney, New South Wales, Australia, Australia
About Tim Schaafsma

I am an integrity-driven Chief Executive Officer respected for over 25 years of experience creating growth for discretionary consumer organisations. Proven track record directing all operational elements with a specialisation in mergers and acquisitions and disaster recovery, delivering world-class strategy in enterprise-scale environments to help businesses not only survive, but to succeed. Known for building and leading teams of highly capable executives, enabling them to provide outstanding results while developing their abilities during difficult economic conditions and transformational change projects.

Tim Schaafsma's Current Company Details
Coco Republic

Coco Republic

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CEO / Chair / Founder
Tim Schaafsma Work Experience Details
  • Coco Republic
    Chief Executive Officer
    Coco Republic Mar 2023 - Present
    Sydney, New South Wales, Au
    Global CEO of an iconic, aspirational Australian lifestyle retailer with showrooms in Australia, USA and New Zealand
  • Fitchies
    Co-Founder And Investor
    Fitchies Mar 2022 - Present
    Neutral Bay, New South Wales, Au
    Working with two long-term friends and colleagues to bring a new food concept to life. We focus on quality, sustainable Australian and New Zealand seafood, and amazing people to deliver it. Launching in Neutral Bay soon, with a plan for rapid growth. Fitchies - the Reel Deal!
  • National Retail Association
    Chairman And Non-Executive Director
    National Retail Association Nov 2015 - Dec 2024
    Spring Hill, Queensland, Au
    Member of the Board of the National Retail Association, which is a not-for-profit organisation that represents the interests of retailers across Australia.
  • Australian Bedding Stewardship Council
    Chairman And Non-Executive Director
    Australian Bedding Stewardship Council Jun 2020 - Mar 2023
    Sydney, Nsw, Au
    Company Secretary for the newly-formed Australian Bedding Stewardship Council. Appointed Chair in 2022. Have assisted the Board of ABSC to establish Asia Pacific’s first industry-led product stewardship program for bedding products, including mattresses, to eliminate mattresses from landfill and improve recycling rates.
  • Lewisham Consulting
    Principal Consultant
    Lewisham Consulting Jan 2020 - Mar 2023
    Lewisham, Nsw, Au
    Providing tailored and unique consulting services to corporates, investors and private equity organisations. Combining 25 years of senior level experience in legal and retail environments to assist clients with strategic planning, mergers & acquisitions, synergy identification and calibration, governance, risk management, property planning, organisational performance management and team development. Flexible engagements from project-based to interim executive appointments.
  • Greenlit Brands
    Chief Operating Officer
    Greenlit Brands Jan 2018 - Dec 2019
    North Ryde, Nsw, Au
    Spearheaded all business areas directly supporting the retail businesses in Legal, Corporate (M&A), Property, Logistics, Manufacturing, Sourcing, Insurance, Risk and Compliance with a combined group headcount of 10K+ individuals covering the Household Goods and General Merchandise Divisions of the group. > Promoted to positions of increased authority and responsibility due to exemplary performance, unique skillset and dynamic management abilities.> Developed and implemented strategic initiatives to optimise the growth of the A$2.2B revenue group with operations in Australia, New Zealand, Vietnam and China and 10K+ employees, managing 17 direct reports and A$500M in internal/external revenue.> Directed all facets of the Governance, Risk and Legal function requiring significant attention due to issues facing the group’s ultimate parent company, Steinhoff International, in 2017. > Collaborated with the Group CEO & CFO to protect the company’s fiscal and legal position, refinance $250M+ of secured debt and implement a new strategic pathway for the group to exit ownership by Steinhoff International
  • Greenlit Brands
    Managing Director - Freedom Furniture
    Greenlit Brands May 2010 - Dec 2017
    North Ryde, Nsw, Au
    Evolved the brand’s positioning as Australasia’s lifestyle retailer offering complete solutions through a re-assortment of product, marketing and employee skills.> Optimised performance of the A$350M Freedom business in Australia, New Zealand and China by establishing, developing and retaining a strong senior leadership team and a total employee group of 1.8K+.> Implemented a solid turnaround plan for the business, growing sales volume by 20%, core profitability by 50% and the brand’s footprint by 10%.> Grew repeat purchase frequency by 20%, average transaction value by 15% and net promoter score by 20%, delivering 20% improved revenue and profitability over a 3 year period, via enhanced customer engagement.
  • Greenlit Brands
    Managing Director - Bay Leather Republic
    Greenlit Brands Jun 2008 - May 2010
    North Ryde, Nsw, Au
    Transitioned to an operational management role with responsibility for the Freedom Home and Bay Leather Republic businesses, focusing on delivering specialised solutions in the household goods segment with various strategic plans.> Spearheaded all operations in Australia with 6 direct reports and 400 total employees for the A$60M business.> Led the company to sustainable positive earnings, delivering significant improvements in one year by better leveraging centralised services and processes and refining brand USP for Bay Leather Republic.
  • Greenlit Brands
    General Counsel, Company Secretary And Group Services Director
    Greenlit Brands Aug 2002 - May 2010
    North Ryde, Nsw, Au
    Oversaw all corporate services within the group including Legal, Company Secretarial, Compliance, Risk Management, Internal Audit, Insurance, Property Acquisition and Management, Corporate Infrastructure, Occupational Health and Safety, Human Resources, People & Culture and Payroll. > Established the first in-house legal function within the listed Freedom Group Limited to optimise legal and risk outcomes. > Identified, recruited and developed 3 talented solicitors as part of an energised and successful legal services team of 6.
  • Mcdonald'S
    Legal Counsel
    Mcdonald'S Jan 1998 - Jul 2002
    Chicago, Illinois, Us
    Responsible for carriage of matters in the Company’s legal functions in Real Estate, Franchising, Corporate/Commercial and Marketing in Western Australia > Provided high quality internal legal service resulting in reduced spend and time investment and improvement of organizational outcomes. > Played a significant role in ensuring stores were capable of opening within the planned period as part of the Footprint Growth Plan.
  • Pigott Stinson Stuart Thom Solicitors
    Solicitor
    Pigott Stinson Stuart Thom Solicitors Mar 1997 - Dec 1997
    Assisted the firm's partners with a variety of legal matters, in the following disciplines:> Property & Conveyancing> Commercial Transactions> Intellectual Property> Litigation> Family Law
  • Coopers & Lybrand
    Senior Consultant - Migration Services
    Coopers & Lybrand Jan 1992 - Feb 1997
    London, Gb
    Responsible for advising the firm’s clients on a range of issues involving executive migration.> Preparing submissions to the Department of Immigration for visa applications.> Preparing personal taxation arrangements.

Tim Schaafsma Education Details

  • University Of Technology Sydney
    University Of Technology Sydney
    Law
  • Chartered Secretaries Australia
    Chartered Secretaries Australia
    Governance
  • University Of Technology Sydney
    University Of Technology Sydney
    Law

Frequently Asked Questions about Tim Schaafsma

What company does Tim Schaafsma work for?

Tim Schaafsma works for Coco Republic

What is Tim Schaafsma's role at the current company?

Tim Schaafsma's current role is CEO / Chair / Founder.

What schools did Tim Schaafsma attend?

Tim Schaafsma attended University Of Technology Sydney, Chartered Secretaries Australia, University Of Technology Sydney.

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