I am an integrity-driven Chief Executive Officer respected for over 25 years of experience creating growth for discretionary consumer organisations. Proven track record directing all operational elements with a specialisation in mergers and acquisitions and disaster recovery, delivering world-class strategy in enterprise-scale environments to help businesses not only survive, but to succeed. Known for building and leading teams of highly capable executives, enabling them to provide outstanding results while developing their abilities during difficult economic conditions and transformational change projects.
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Chief Executive OfficerCoco Republic Mar 2023 - PresentSydney, New South Wales, AuGlobal CEO of an iconic, aspirational Australian lifestyle retailer with showrooms in Australia, USA and New Zealand -
Co-Founder And InvestorFitchies Mar 2022 - PresentNeutral Bay, New South Wales, AuWorking with two long-term friends and colleagues to bring a new food concept to life. We focus on quality, sustainable Australian and New Zealand seafood, and amazing people to deliver it. Launching in Neutral Bay soon, with a plan for rapid growth. Fitchies - the Reel Deal! -
Chairman And Non-Executive DirectorNational Retail Association Nov 2015 - Dec 2024Spring Hill, Queensland, AuMember of the Board of the National Retail Association, which is a not-for-profit organisation that represents the interests of retailers across Australia. -
Chairman And Non-Executive DirectorAustralian Bedding Stewardship Council Jun 2020 - Mar 2023Sydney, Nsw, AuCompany Secretary for the newly-formed Australian Bedding Stewardship Council. Appointed Chair in 2022. Have assisted the Board of ABSC to establish Asia Pacific’s first industry-led product stewardship program for bedding products, including mattresses, to eliminate mattresses from landfill and improve recycling rates. -
Principal ConsultantLewisham Consulting Jan 2020 - Mar 2023Lewisham, Nsw, AuProviding tailored and unique consulting services to corporates, investors and private equity organisations. Combining 25 years of senior level experience in legal and retail environments to assist clients with strategic planning, mergers & acquisitions, synergy identification and calibration, governance, risk management, property planning, organisational performance management and team development. Flexible engagements from project-based to interim executive appointments. -
Chief Operating OfficerGreenlit Brands Jan 2018 - Dec 2019North Ryde, Nsw, AuSpearheaded all business areas directly supporting the retail businesses in Legal, Corporate (M&A), Property, Logistics, Manufacturing, Sourcing, Insurance, Risk and Compliance with a combined group headcount of 10K+ individuals covering the Household Goods and General Merchandise Divisions of the group. > Promoted to positions of increased authority and responsibility due to exemplary performance, unique skillset and dynamic management abilities.> Developed and implemented strategic initiatives to optimise the growth of the A$2.2B revenue group with operations in Australia, New Zealand, Vietnam and China and 10K+ employees, managing 17 direct reports and A$500M in internal/external revenue.> Directed all facets of the Governance, Risk and Legal function requiring significant attention due to issues facing the group’s ultimate parent company, Steinhoff International, in 2017. > Collaborated with the Group CEO & CFO to protect the company’s fiscal and legal position, refinance $250M+ of secured debt and implement a new strategic pathway for the group to exit ownership by Steinhoff International -
Managing Director - Freedom FurnitureGreenlit Brands May 2010 - Dec 2017North Ryde, Nsw, AuEvolved the brand’s positioning as Australasia’s lifestyle retailer offering complete solutions through a re-assortment of product, marketing and employee skills.> Optimised performance of the A$350M Freedom business in Australia, New Zealand and China by establishing, developing and retaining a strong senior leadership team and a total employee group of 1.8K+.> Implemented a solid turnaround plan for the business, growing sales volume by 20%, core profitability by 50% and the brand’s footprint by 10%.> Grew repeat purchase frequency by 20%, average transaction value by 15% and net promoter score by 20%, delivering 20% improved revenue and profitability over a 3 year period, via enhanced customer engagement. -
Managing Director - Bay Leather RepublicGreenlit Brands Jun 2008 - May 2010North Ryde, Nsw, AuTransitioned to an operational management role with responsibility for the Freedom Home and Bay Leather Republic businesses, focusing on delivering specialised solutions in the household goods segment with various strategic plans.> Spearheaded all operations in Australia with 6 direct reports and 400 total employees for the A$60M business.> Led the company to sustainable positive earnings, delivering significant improvements in one year by better leveraging centralised services and processes and refining brand USP for Bay Leather Republic. -
General Counsel, Company Secretary And Group Services DirectorGreenlit Brands Aug 2002 - May 2010North Ryde, Nsw, AuOversaw all corporate services within the group including Legal, Company Secretarial, Compliance, Risk Management, Internal Audit, Insurance, Property Acquisition and Management, Corporate Infrastructure, Occupational Health and Safety, Human Resources, People & Culture and Payroll. > Established the first in-house legal function within the listed Freedom Group Limited to optimise legal and risk outcomes. > Identified, recruited and developed 3 talented solicitors as part of an energised and successful legal services team of 6. -
Legal CounselMcdonald'S Jan 1998 - Jul 2002Chicago, Illinois, UsResponsible for carriage of matters in the Company’s legal functions in Real Estate, Franchising, Corporate/Commercial and Marketing in Western Australia > Provided high quality internal legal service resulting in reduced spend and time investment and improvement of organizational outcomes. > Played a significant role in ensuring stores were capable of opening within the planned period as part of the Footprint Growth Plan. -
SolicitorPigott Stinson Stuart Thom Solicitors Mar 1997 - Dec 1997Assisted the firm's partners with a variety of legal matters, in the following disciplines:> Property & Conveyancing> Commercial Transactions> Intellectual Property> Litigation> Family Law
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Senior Consultant - Migration ServicesCoopers & Lybrand Jan 1992 - Feb 1997London, GbResponsible for advising the firm’s clients on a range of issues involving executive migration.> Preparing submissions to the Department of Immigration for visa applications.> Preparing personal taxation arrangements.
Tim Schaafsma Education Details
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University Of Technology SydneyLaw -
Chartered Secretaries AustraliaGovernance -
University Of Technology SydneyLaw
Frequently Asked Questions about Tim Schaafsma
What company does Tim Schaafsma work for?
Tim Schaafsma works for Coco Republic
What is Tim Schaafsma's role at the current company?
Tim Schaafsma's current role is CEO / Chair / Founder.
What schools did Tim Schaafsma attend?
Tim Schaafsma attended University Of Technology Sydney, Chartered Secretaries Australia, University Of Technology Sydney.
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