- Consulting & Fractional CMO for E-commerce, Retail, Automotive, Food & Beverage & Personal Care industries.- Created Marketing organization structures, Marketing Tech Stack buildouts and guidance for revenue & profit growth.- Created Marketing Tech Stack roadmap, negotiated and implemented Yotpo, Call Tracking and other Enterprise software vendors.- Utilized Fullstory to create new digital experience for customers that improved conversion rate 20%.- Created A.I sporting goods product builder for a popular DTC Brand to reduce consumer decision fatigue.- Developed Quick Action Plan to stop SEO traffic and revenue decline and increase conversion rate which led to 15% topline revenue increase.

-Led the growth of topline revenue and EBITDA while decreasing CAC to unprecedented levels-Responsible for all Marketing channels: Digital Acquisition (Paid Search, Shopping, Paid Social, Display), Retention, Email, Affiliate, Influencer marketing, Branding, Offline Marketing, Content, Studio (Photo & Video), Media, Communications, UX/UI, Graphic Design, Product Reviews, Reputation Management & Product Financing.-Oversaw the measurement and reporting of KPIs (e.g., CAC, ROAS, LTV, EBITDA) on a cadence that supported profitable growth-Built, Hired, and Mentored a large 35 team member marketing team along with managing key outside agencies and consultants-Introduced 0% product financing with Affirm and Pay in 4 with PayPal and launched marketing initiatives with BNPL providers.-Responsible for RealTruck and 6 other Automotive Aftermarket E-commerce & DTC websites-Built Marketing Tech Stack consisting of enterprise-level SAAS tools including Feed Management, Call Tracking, Digital Experience Intelligence, ESP, Digital Campaign Management-Advised Amazon & Marketplace team on optimization strategy and 3rd party vendors-Partnered with merchandising to create marketing promotion calendar-Led teams owning and managing CMS & DAM platforms

-Led all E-commerce, Marketing, Merchandising, Software Development and IT teams.-Created new product strategy & Improved margins by improving stocked product strategy-Built E-commerce roadmaps across multiple websites.-Led development team for Magento migration from 1.9 to 2.1.7-Negotiated CDN vendor and led efforts to switch vendors which resulted in reduced website load times by 58%-Defined and built out the Marketing Tech Stack and vendors-Implemented image compression vendor that sped up the websites 20%-Led & Advised Amazon team on Amazon Sponsored Listings roadmap and product rollout

-Led Website, Lead Gen, and Digital efforts for Nationstar and GreenLightLoans which evolved into the rebrand of Mr. Cooper.-Increased leads & revenue far surpassing goals that were set -Monitored Leads throughout their 5 stage lifecyle and partnered with Sales teams on further optimization.-Led digital marketing and website optimization including: Email, Direct Mail, SEO, SEM, Paid Social, Programmatic Display, Website banner placements, Lead forms and Customer Journey Optimization-Increased leads over 390% by creating dynamic refinancing offers behind customer login leveraging customer segmentation and internal created banner/ offer engine-Defined requirements and directed the development of a mobile-friendly website which increased leads 38%-Implemented Google technology stack: Google Analytics 360, Google Tag Manager and Doubleclick-Partnered with Finance on marketing KPIs definitions and formulas that were implemented across the company-Improved Email marketing delivery rates from 79% to 99% which improved leads and revenue significantly.-Collaborated with Sales, Compliance & Analytics teams to segment customer lists by high-profit financial products and execute across Digital, Email & Direct Mail.-Collaborated with key stakeholders including The CMO, EVP of Sales, brand marketing, creative & sales teams-Transitioned paid search management from agency to in-house with annual savings of $200,000-Implemented click to call functionality which drove an 8% incremental increase in leads-Pioneered monthly marketing team building sessions to keep the marketing team motivated and build camaraderie

-Responsible for SEM, SEO, Affiliates, Google Shopping (PLA) and Direct Partnerships -Led Mobile App download campaigns to grow App installs and create higher LTV-Drove higher ROAS and lower CAC across all Digital Acquisition Mediums-Operationalized $100+ million annual budget -Reduced annual budget 40% (10 figures) by identifying opportunities of overspending that we were able to recapture the vast majority of those clicks and revenue at a much lower CAC-Led acquisition campaigns across Apparel, Jewelry, Beauty, Pets, Luxury Goods, Kitchen, Outdoor, Luggage & Footwear-Negotiated vendor contracts that saved over $2 million dollars in cost over three years-Built employee progression plans to create transparency for members aspiring career promotions-Executed A/B tests that increased campaigns’ average order value 375% by creating curated landing pages-Accountable for New Customer Acquisition initiatives across marketing including changing KPIs from ROAS to CAC.

-Helped build, manage & optimize a 15+ million keyword portfolio-Allocated $7 million budget across search engines and category portfolios to maximize gross revenue-Launched marketing strategies & campaigns to support B2B initiatives for large group orders and new product initiatives for home goods and decor-Partnered with SKAI (Kenshoo) on new product tool and reporting initiatives including co-designing their Paid Search Negative keyword tool.

-Team Lead of Junior team members and 30+ agency accounts including Retail, CPG, Food & Beverage, Automotive, E-commerce, Outdoors & Lifestyle, -Managed and Mentored 3 Search portfolio managers who oversaw 20 agency clients’ SEM programs-Delivered 541% increase in Eckler’s (Aftermarket Auto Parts) monthly revenue over 12 months-Directed product management and software development teams on their SEM tools roadmap.-Partnered with the marketing department to help grow leads for SaaS business from SMB to Enterprise level customers.

-Identified an external agency that was overcharging $1 million annually & led the transition to managing the program in-house.-Achieved a 1,500% increase in SEM acquisition and 85% decrease in cost per acquisition after agency transition.-Created local Search Marketing strategy to drive foot traffic to the hundreds of brick and mortar Scottrade offices.