Triple Bottom-Line Marketing executive who believes the public, private and non-profit sectors all have equally important roles to play in solving our most pressing social problems. Proven ability to translate marketplace insights into effective, multi-channel strategies that drive business results. Expertise in communications planning, brand positioning, product development and advertising across numerous industries. Highly skilled at developing complex, insight-driven marketing strategies encompassing cutting edge digital platforms as well as traditional media to build long-term brand value.Significant experience developing and communicating the taxonomy behind customer segmentation and personas to help brands size and prioritize their target customers while optimizing their multi-channel spend and approach.Naturally driven with proven ability to coach and motivate others with extensive experience communicating and managing growing teams across geographies.
Listed skills include Shopper Marketing, Interactive Marketing, Integrated Marketing, Brand Architecture, and 16 others.