Tim Schuler Email & Phone Number

Pinconning, Michigan, US

Producer of Michigan's Premier Edibles and Concentrates through a licensed processor in the state of Michigan serving more than 350 licensed retailers.

Auburn Hills, Michigan, US

Responsible for all corporate partnerships marketing and development across the Detroit Pistons, The Palace, DTE Energy Music Theater, Meadow Brook Music Theater and the various media properties to effectively service, up sell and renew all sponsors

Leuven, BE

• Promoted and relocated to lead sales strategy and growth initiatives in the #6 A-B volume state of Michigan.
• Provide leadership and direction to 7 District Managers utilizing 40 wholesalers to maximize performance and drive sales, distribution, and market share in 16,000+ retail accounts selling 45+ million cases and.
• Developed the strategic plan to deliver District Manager targeted objectives, and aligned wholesalers with the new A-BI culture.
• Perform regular market visits to coach and motivate direct reports and wholesaler sales team, manage compliance with Equity Agreement expectations, oversee Ambassadors of Excellence program, and grow sales and market.

St. Louis, MO, US

• Promoted to manage the P&L for A-B Canada’s partnership with InBev/Labatt prior to InBev’s acquisition of A-B in Nov. 2008.
• Oversaw the licensed brewing agreement and achieved volume and profit growth throughout Canada for Budweiser, Bud Light, Busch, Busch Light, and O’Doul’s; negotiated contracts and coordinated all brewing, marketing.

St. Louis, MO, US

• Promoted and relocated to manage the licensed partnership between A-B Canada and InBev.
• Developed strategy, and led implementation of sales and marketing plans for Budweiser, Bud Light, Busch, and Busch Light brands for above and below-the-line advertising throughout Canada.
• Consistently exceeded budget for annual volume and profit growth, maintained Budweiser as the #1 selling beer brand in Canada, and grew Bud Light from #14 to #5; launched Bud Light draught in 2 provinces and increased.
• Successfully created and executed integrated multi-media national marketing campaigns for TV, radio, print, and outdoor to support Bud Camp, Bud Light Wakestock, Montreal F1 Grand Prix, Calgary Stampede, NFL and NHL.

St. Louis, MO, US

• Promoted to manage strategic sports properties and sponsorships which optimized international brand exposure.
• Provided strategic leadership and activation of sports marketing sponsorships, designed and negotiated marketing programs to maximize brand exposure throughout Canada, UK, Italy, Germany, Greece, China, and Brazil.
• Oversaw relationships, and participated in contract evaluation and negotiation with the International Olympic Committee, United States Olympic Committee, Formula One Racing with BMW Williams F1 Team, MLB International.

St. Louis, MO, US

• Recruited and promoted to develop and manage domestic sports relationships to support brand marketing goals and objectives.
• Led strategic planning, development, communications, and implementation of sports marketing programs, and provided insight, recommendations, and solutions to connect adult beer drinkers to various company-sponsored.
• Managed the contracts, budgets, and day-to-day relationships for sponsorship of programs and sponsorship activation with NASCAR, Dale Earnhardt, Inc., NHRA, Kenny Bernstein Racing, CART, Supercross, Bass Fishing.
• Provided leadership, direction, and guidance to 3 Sports Marketing Managers to leverage the unique relationship between the brands and the various sports properties; evaluated sponsorships to ensure the best brand.
• Managed a $28 million annual budget, and served as liaison between A-B field personnel, brands, local wholesalers, and other key influencers to develop and integrate market plans, promotions, and media to fully.

• Recruited to lead Sales & Marketing initiatives for Gateway International Raceway and Memphis Motorsports Park.
• Developed and implemented the marketing and sales plans, and led a team of 9 professionals during the start-up phase for two brand new multi-million dollar motorsports facilities which hosted NHRA, NASCAR Busch Series.
• Generated more than $4.5 million of revenue from sponsorship, advertising, hospitality and ticket sales.
• Developed sponsorship relationships with Anheuser-Busch, Dodge, Motorola, Champion Spark Plugs, and Illinois Lottery.
• Purchased and placed TV, Radio, Print, and Outdoor media; produced all event-day activities with integration of event sponsors.

Topeka, Kansas, US

• Promoted to lead sales & marketing initiatives to generate awareness and maximize ticket sales and sponsorship revenue.
• Led a team of 3 which included two Sales Representatives and a Director of Hospitality at the only facility to host two NHRA events annually outside of California; assisted in securing the first-ever NASCAR-sanctioned.
• Developed sponsorship relationships with Anheuser-Busch, Coca-Cola, Chevrolet, AC Delco, and the Kansas Lottery.

Bachelor Of Science (Bs), Journalism Witn Emphasis In Marketing And Communications

Education record