Vanquis, a leading specialist finance provider for financially underserved customers, serves 1.75 million people in the UK through its brands Vanquis, Moneybarn and Snoop. Guided by our purpose, “caring banking to help customers make the most of life's opportunities”, Vanquis is committed to promoting financial inclusion and social mobility. Responsible for:• Growth of brand equity through effective brand management: diagnosis (brand tracking research), strategy development and tactical activation.• Developing the brochureware websites for technical performance, user experience, content and conversion.• Running in-house digital acquisition capabilities for customer growth across the bank, including search engine optimisation and paid media.• Supporting the strategic development of the vehicle finance business and customer acquisition through our intermediary network.

Directed the Brand and Marketing team responsible for:• Growing the direct-to-consumer business through web platform optimisation and lead generating digital marketing activities, including SEO, PPC, affiliates and paid social advertising. Supported by robust data analytics and compliance frameworks.• Positioning, communicating and protecting the Moneybarn brand through creative development, content marketing, social media, PR, sponsorships and awards. Measuring brand impact through ongoing market research.• Maximising the relationships with our intermediary partner network through effective communications strategy and event support.• Managing the Go-To-Market strategy of new financial products for direct consumers.• Acting as a key member of the company’s Strategy Management Team which influences and delivers on the corporate objectives.Key achievements:• Creating a new brand strategy that aligns to our Group's company ethos and revitalising the brand with an updated look and feel, logo, tone of voice and content strategy.• Launching Moneybarn's first brand development programme through sponsoring the Professional Darts Corporation, a British GT Championship race car, advertising at Championship football, as well as through outdoor and display advertising. Brand awareness with the target audience has increased by 4 times and searches on Google for the brand have increased by 103%.• Driving the company’s corporate awards strategy which has seen 14 wins in 5 years, including 'Best Brand' at the Lending Awards 2020 and 'Vehicle Finance Provider of the Year' at the National Credit Awards 2021 and 2023.• Overseeing the SEO programme that won a 2019 Search Award for 'Best Use in Finance'.• Launching Moneybarn's first CRM programme to existing customers to build long term brand advocacy through useful and engaging content.• Year on year growth of leads to record levels into the direct-to-consumer sales team.

Key achievements:• Directed the relaunch of the University’s public website to align to a new corporate strategy and deliver on multiple business models including student recruitment, business services development, research reputation, alumni relations and philanthropic support.• Acted as operational lead on the development of the University’s new brand. Working with a US-based agency to create a new brand ethos and visual identity, and managing this into the creative production operation.• Led the content marketing delivery of the university's 50th anniversary celebrations online, including the social media team's success in trending nationally with #Surrey50.• Established the division’s new marketing and editorial planning processes that led to more effective multi-channel content implementation. Responsible for:• Shaping and managing the University's creative and digital production operation in line with the corporate strategy.• Acting as brand guardian through offline and online channels and shaping the brand evolution in order to maintain impact with our audiences.• Management of a team of 21 people, including designers, copywriters, video producers, social media and website personnel.• Delivering the creative and digital needs of the University through online and offline creative planning, copywriting, graphic design, web design and development, web content management, social media, film production, digital media creation and data analytics (Google Analytics and SessionCam).• Acting as a significant member of the marketing leadership team, feeding into the running of the division and regularly presenting to the Executive Board on the creative and digital strategy and related business cases.

Key achievements:• Actively contributed to the set up and launch of the new bank and its eCommerce marketing capabilities, as part of the original start up team.• Coordinated the launch of the new TSB Classic Plus bank account including the digital channel marketing activities and achieved the highest number of digital sales ever recorded in a single month from any high street bank. (eBenchmarkers, Apr 2014)• Responsible for the delivery of over 25% of the bank's total sales in 2014 and 2015.• Acted as commercial lead on a year-long agile optimisation project on the website improving user experience and conversation rates for multiple journeys.Included a secondment as part of a ring fenced team to deliver the new mobile banking app and experience:• Coordinated the UX and UI of the new TSB mobile banking app, working with design and build agencies across Europe. Ensuring that the experience delivered perfectly for both customers and the brand.• Led the strategy for in-app marketing, communication and commercial features of the app, ensuring that the business needs were met against key metrics and KPIs.• Supported the overall planning and requirements gathering of the project, keeping key stakeholders involved and informed.

Key achievements:• Developed Sony’s digital content strategy for both product and brand execution, and successfully rolled this out across the European region. This included a unified design language, new tone of voice guidelines and SEO integration, which resulted in a YoY increase in engagement.• Launched Sony Europe’s first marketing based app on iOS and Android that used Augmented Reality to help customers visualise Sony TV’s in their homes.• In addition to leading a team of 9 people that delivered web, social and email creative, I also represented the European region in the setup of a new global digital platform and creative operation in San Francisco, California.

Key achievements:• Introduced Sony Europe’s first Search Engine Marketing agency to integrate SEO and PPC into the TV & Home Entertainment product marketing activities.• Coordinated the digital experience elements in Europe of Sony's key branding and marketing campaigns, including "Paint", "Play-doh" and "BRAVIA-drome".

Key achievements:• Managed the intake of over £2 million worth of stock every week, handling logistics with suppliers around the world and evolving online merchandising practices.• Developed best-practice marketing planning methods through advancements in department documents.