- Developed written media plans for all clients, ensuring all aspects of tactical execution align with each brands media objective and strategy - Developed and implemented improved reporting processes, such as the use of performance dashboards- Analyze and present campaign results and implications on a weekly basis

- Use a mix of syndicated and proprietary research tools to develop a thorough analysis of each client’s key target consumer(s)- Manage all competitive landscape reporting including the issuance of quarterly analyses to all clients- Evaluate new media opportunities against brand strategy, presenting Horizon perspective to clients- Issue to clients estimate and reconciliation billing in a timely manner and track all budgets- Facilitate new business pitches via competitive analysis, target development, and planning- Train new assistants with the knowledge needed to succeed and advance

- Utilized proprietary media management system to pull and format data- Created charts and graphs for weekly results analysis decks - Maintained an aggressive traffic matrix for various clients at a time- Developed and issued estimate and reconciliation billing breakouts