Timothée Semelin 孙天睦 Email & Phone Number

Hong Kong

I founded WEBTROIS in 2022 in order to accompany and advise projects on their growth towards becoming successful brands and projects. Within 2 years, I worked with more than 20 clients helping them from fundraising, pitching efforts to B2B marketing to business development to marketing and event management. With a wide knowledge about the Web3 space, I still advise brands, gaming projects and built a specialisation in the last 14 months in the Bitcoin ecosystem of Ordinals, Runes and everything Bitcoin. Get in touch if your brand or project need support.

Supporting the BLIFE protocol project in an advisor capacity contributing to go to market efforts, ecosystem growth and strategic partnerships.

Darewise is the Lead DevCo of BLIFE Protocol, the first Bitcoin Based Web3 ecosystem focusing on culture and entertainment.As part of my role, I contributed in building the strategy and implementation for the growth of the ecosystem ( 30+ members today including Magic Eden, Xverse, Animoca Brands, Tiny Tap, Alex Labs, Enjinstarter and more...) and marketing to grow the BLIFE Protocol end users.Scope included:- Business Development, Strategic deals, Supplier management- Growth Marketing: Events : Ordinals Asia Co-host, Ordinals Night Paris, Hong Kong, Bangkok ... , BTC HOUSE Singapore Token 2049Social Media and Community team management ( Global, China )Campaign strategyNetworking within the Bitcoin and Ordinals ecosystemPR

Darewise is a subsidiary of Animoca Brands, the global leader in Web3 Gaming and more.I was leading Growth strategy ( Business Development ) for Darewise Labs; the development arm of the company building digital experiences on Bitcoin and launching the BLIFE Protocol.Co-Founder of SPARKS, one of the OG collection on Bitcoin Ordinals curating 111 Builder, C-levels, top VCs and collectors in the Ordinals world.My scope included:Branding, Marketing and GTM StrategySocial media, content production oversightEvent management: BLIFE has organised over 10 events in the last 12 months, included Ordinals Asia in Hong Kong, BTC HOUSE during Token2049 Singapore and about to Co-Host Ordinals Paris in February 2025.Project management, Business development with partners and brands

Hong Kong, Hk

Worked very closely with our CEO and other Executive leaders through various company transitions leading to a renewed digital experience for our brands and for Rosewood Hotels and Resorts.Grew a team of 7 in-house digital experts to lead our digital marketing and digital projects.E-commerce results went from 5 to 6 digits annual revenue under my leadership.Managed omnichannel strategy for all brands of the Rosewood hotel Group during hypergrowth period in the middle of a pandemic, migration to Adobe Marketing Cloud for all e-commerce platforms.Supported and advised company digital transformations and vision contributing to more than 20+ digital transformation projects over the span of 4 years.www.rosewoodhotels.comwww.khos.comwww.newworldhotels.comwww.rosewoodhotelgroup.comWechat: 瑰丽酒店

Hong Kong, Hk

Started at Rosewood in 2017 to launch the digital department in January 2018 and start our digital journey towards a global digital strategy across our group and across our brands.

Sunnyvale, Ca, Us

Focus on the most strategic clients in Hong Kong on regional and global projects/campaigns. Global account lead for Huawei Technologies, consulting them on how to take their brand globally with LinkedIn. Working with brands from the Tech sector, Luxury, Finance, Travel, Government; I am bringing my knowledge of marketing (traditional and digital) to work hand in hand with brands, creative and media agencies to build bespoke marketing strategies on and off LinkedIn. Brands include HSBC, Marriott, Huawei, HKUST, HKU, Shangri-La.Top global LinkedIn social sellerBuild and host LinkedIn workshops for brandsParticipant in several internal process and product pilots and implementation.Speaker on behalf of LinkedIn in Hong Kong (attached below one of my podcast) and Hong Kong Office Head of Culture committee.

Sunnyvale, Ca, Us

Helping brands define and execute the best media strategy on LinkedIn.Working closely with advertisers in Hong-Kong, China and Korea for their local or global campaigns on LinkedIn.Including Samsung, Huawei, Google, HP, Audi, HSBC, Citibank and many more...Social Selling ChampionPower profiles HongKong 2015

Worked in China as a consultant on several marketing projects ( from creative to media execution).Main freelance project: VP SALES and Marketing for Youfu Media (6 months)Youfu Media was a media company owned by a Chinese private conglomerate.- Owned Office Buildings LED network ( 20K+ screens)- Owned rights to inflight newspaper (China Youth Daily)In charge of the restructuring plan, new team organization, new hires and implementation of new sales technique and partnerships with agencies.Other projects included: water brand market research and acquisition plan, restaurant opening media party, Luxury Watch brand private dinner, Fun Capital amusement park Media eventsAlso acted as foreign PA to the conglomerate chairman during company events.Direct media sales; responsible for 1 Million RMB sales within 6 months Mission ended after rebranding of the company and restructuring plan moving forward. ( Youfu media changed name and ceased activities 6 months after my departure).Personal projects:- Creative pitch to Beijing Development Area- Helping on BD strategy for several outdoor media organization

Tokyo, Jp

PSI are the international division of Posterscope, Specialist out-of-home media buying agency.Belongs to the Aegis GroupClient Director of the PSI team in China. Based in Beijing and co-managing account managers team in Shanghai (2 staff)Fully integrated Airport advertising campaign from boarding pass, to Lightbox, to VIP lounge media, to inflight magazine or LED screens in China Top airports.Planning and buying for brands like BMW, Total, Dassault, Aeroflot, Nokia, Coach, Tiffany, Diageo, Accor ...Left the company due to downsizing.

Neuilly-Sur-Seine, Hauts-De-Seine, Fr

Sales director managing a team of 4 Account managers.Team in charge of the JCDecaux Beijing Airport media inventory as well as supporting the Chengdu Airport media launch which opened 9th of August 2012.Also worked with Top Chinese brands in their overseas brand development by selling them Airport media in key Airports of the Group.Managed a team which constantly overperformed targets in the last 2 years by doubling 2 years in a row our Unit revenue thanks to sales of new media, optimization of current media inventory to fit brands needs and strategic pricing methodology.Combined Team sales turnover of above 25 Million EUR in 2012Clients included: LVMH Group, Richemont, Burberry, Coach, Armani, L'Oreal, Estee Lauder Group, Bank of China, ICBC, HuaWei, HSBC, SAP, ABB...and many more...Worked closely on above brands with direct clients and/or Media agencies.

Neuilly-Sur-Seine, Hauts-De-Seine, Fr

Account Manager for MNCs for JCDecaux Beijing Airport China.Focused on 3 sectors: Luxury brands, Financial institutions and Industries.Clients included: Burberry, Armani, Gucci, Barclays Bank, Siemens, Emerson, ABB, Marriott and many more...

Paris, Fr

Worked on the china local incorporation project for the Consumer Finance branch.

Mastering Design Thinking, Innovation

Bachelor Of Business Administration, Marketing/Marketing Management, General

Bachelor’S Degree, Cesem Sino-French Program

Baccalaureat Es, Economics