Timothée Semelin 孙天睦 work email
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I am the Founder of Webtrois, Asia Web 3 consultancy helping Web3 projects in Asia to build their commercial and go to market strategy as well as building user acquisition strategy.I was recently acting Ecosystem and Marketing lead at Darewise, responsible for creating and managing strategic partnerships with global brands, platforms, and communities in the emerging Web3 space for BLIFE PROTOCOL: the first Bitcoin Based Web3 protocol for entertainment and culture. I still am today an active core contributor of BLIFE Protocol.With 20 years of experience in digital, sales, and marketing across Asia and beyond, I have a passion for innovation, creativity, and disruption which translated in helping various companies during their hyper growth phase to reach new heights.I am also trilingual in French, English and Mandarin Chinese. I am a strong believer the future is on-chain with the rise of digital property rights across many industries. I am fascinated by the world of NFTs, Ordinals, the mix of AI, crypto and storytelling and the endless creative applications in the luxury, sports, art industries and culture at large. You can find me on X: Timweb3_ where I also create content and a very active member of the Bitcoin and Web3 community.
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Head Of ApacSkynet TradingHong Kong
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FounderWebtrois Apr 2022 - PresentI founded WEBTROIS in 2022 in order to accompany and advise projects on their growth towards becoming successful brands and projects. Within 2 years, I worked with more than 20 clients helping them from fundraising, pitching efforts to B2B marketing to business development to marketing and event management. With a wide knowledge about the Web3 space, I still advise brands, gaming projects and built a specialisation in the last 14 months in the Bitcoin ecosystem of Ordinals, Runes and everything Bitcoin. Get in touch if your brand or project need support. -
AdvisorBlife Protocol Dec 2024 - PresentSupporting the BLIFE protocol project in an advisor capacity contributing to go to market efforts, ecosystem growth and strategic partnerships. -
Core Team: Ecosystem And Growth LeadBlife Protocol Sep 2023 - Dec 2024Darewise is the Lead DevCo of BLIFE Protocol, the first Bitcoin Based Web3 ecosystem focusing on culture and entertainment.As part of my role, I contributed in building the strategy and implementation for the growth of the ecosystem ( 30+ members today including Magic Eden, Xverse, Animoca Brands, Tiny Tap, Alex Labs, Enjinstarter and more...) and marketing to grow the BLIFE Protocol end users.Scope included:- Business Development, Strategic deals, Supplier management- Growth Marketing: Events : Ordinals Asia Co-host, Ordinals Night Paris, Hong Kong, Bangkok ... , BTC HOUSE Singapore Token 2049Social Media and Community team management ( Global, China )Campaign strategyNetworking within the Bitcoin and Ordinals ecosystemPR
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Ecosystem And GrowthDarewise Entertainment Aug 2022 - Aug 2023Darewise is a subsidiary of Animoca Brands, the global leader in Web3 Gaming and more.I was leading Growth strategy ( Business Development ) for Darewise Labs; the development arm of the company building digital experiences on Bitcoin and launching the BLIFE Protocol.Co-Founder of SPARKS, one of the OG collection on Bitcoin Ordinals curating 111 Builder, C-levels, top VCs and collectors in the Ordinals world.My scope included:Branding, Marketing and GTM StrategySocial media, content production oversightEvent management: BLIFE has organised over 10 events in the last 12 months, included Ordinals Asia in Hong Kong, BTC HOUSE during Token2049 Singapore and about to Co-Host Ordinals Paris in February 2025.Project management, Business development with partners and brands -
Global Lead Digital Marketing And Customer ExperienceRosewood Hotel Group Sep 2017 - Apr 2022Hong Kong, HkWorked very closely with our CEO and other Executive leaders through various company transitions leading to a renewed digital experience for our brands and for Rosewood Hotels and Resorts.Grew a team of 7 in-house digital experts to lead our digital marketing and digital projects.E-commerce results went from 5 to 6 digits annual revenue under my leadership.Managed omnichannel strategy for all brands of the Rosewood hotel Group during hypergrowth period in the middle of a pandemic, migration to Adobe Marketing Cloud for all e-commerce platforms.Supported and advised company digital transformations and vision contributing to more than 20+ digital transformation projects over the span of 4 years.www.rosewoodhotels.comwww.khos.comwww.newworldhotels.comwww.rosewoodhotelgroup.comWechat: 瑰丽酒店 -
Global Corporate Director Digital Marketing And TransformationRosewood Hotel Group Sep 2017 - Dec 2018Hong Kong, HkStarted at Rosewood in 2017 to launch the digital department in January 2018 and start our digital journey towards a global digital strategy across our group and across our brands.
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Enterprise Account Director _ Marketing SolutionsLinkedin Dec 2015 - Jun 2017Sunnyvale, Ca, UsFocus on the most strategic clients in Hong Kong on regional and global projects/campaigns. Global account lead for Huawei Technologies, consulting them on how to take their brand globally with LinkedIn. Working with brands from the Tech sector, Luxury, Finance, Travel, Government; I am bringing my knowledge of marketing (traditional and digital) to work hand in hand with brands, creative and media agencies to build bespoke marketing strategies on and off LinkedIn. Brands include HSBC, Marriott, Huawei, HKUST, HKU, Shangri-La.Top global LinkedIn social sellerBuild and host LinkedIn workshops for brandsParticipant in several internal process and product pilots and implementation.Speaker on behalf of LinkedIn in Hong Kong (attached below one of my podcast) and Hong Kong Office Head of Culture committee. -
Regional Account Director _ Marketing Solutions China, Hong-Kong, South KoreaLinkedin Jun 2014 - Dec 2015Sunnyvale, Ca, UsHelping brands define and execute the best media strategy on LinkedIn.Working closely with advertisers in Hong-Kong, China and Korea for their local or global campaigns on LinkedIn.Including Samsung, Huawei, Google, HP, Audi, HSBC, Citibank and many more...Social Selling ChampionPower profiles HongKong 2015
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Vp Sales And Marketing + Freelance - China Outdoor/Print/MediaYoufu Media Jun 2013 - Dec 2013Worked in China as a consultant on several marketing projects ( from creative to media execution).Main freelance project: VP SALES and Marketing for Youfu Media (6 months)Youfu Media was a media company owned by a Chinese private conglomerate.- Owned Office Buildings LED network ( 20K+ screens)- Owned rights to inflight newspaper (China Youth Daily)In charge of the restructuring plan, new team organization, new hires and implementation of new sales technique and partnerships with agencies.Other projects included: water brand market research and acquisition plan, restaurant opening media party, Luxury Watch brand private dinner, Fun Capital amusement park Media eventsAlso acted as foreign PA to the conglomerate chairman during company events.Direct media sales; responsible for 1 Million RMB sales within 6 months Mission ended after rebranding of the company and restructuring plan moving forward. ( Youfu media changed name and ceased activities 6 months after my departure).Personal projects:- Creative pitch to Beijing Development Area- Helping on BD strategy for several outdoor media organization
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Client Director At Posterscope China - Dan ChinaDentsu Aegis Network Asia Pacific Oct 2012 - Mar 2013Tokyo, JpPSI are the international division of Posterscope, Specialist out-of-home media buying agency.Belongs to the Aegis GroupClient Director of the PSI team in China. Based in Beijing and co-managing account managers team in Shanghai (2 staff)Fully integrated Airport advertising campaign from boarding pass, to Lightbox, to VIP lounge media, to inflight magazine or LED screens in China Top airports.Planning and buying for brands like BMW, Total, Dassault, Aeroflot, Nokia, Coach, Tiffany, Diageo, Accor ...Left the company due to downsizing. -
Sales Director For Jcdecaux Airport BeijingJcdecaux Oct 2010 - Sep 2012Neuilly-Sur-Seine, Hauts-De-Seine, FrSales director managing a team of 4 Account managers.Team in charge of the JCDecaux Beijing Airport media inventory as well as supporting the Chengdu Airport media launch which opened 9th of August 2012.Also worked with Top Chinese brands in their overseas brand development by selling them Airport media in key Airports of the Group.Managed a team which constantly overperformed targets in the last 2 years by doubling 2 years in a row our Unit revenue thanks to sales of new media, optimization of current media inventory to fit brands needs and strategic pricing methodology.Combined Team sales turnover of above 25 Million EUR in 2012Clients included: LVMH Group, Richemont, Burberry, Coach, Armani, L'Oreal, Estee Lauder Group, Bank of China, ICBC, HuaWei, HSBC, SAP, ABB...and many more...Worked closely on above brands with direct clients and/or Media agencies. -
International Account Manager ChinaJcdecaux Apr 2009 - Oct 2010Neuilly-Sur-Seine, Hauts-De-Seine, FrAccount Manager for MNCs for JCDecaux Beijing Airport China.Focused on 3 sectors: Luxury brands, Financial institutions and Industries.Clients included: Burberry, Armani, Gucci, Barclays Bank, Siemens, Emerson, ABB, Marriott and many more...
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Project ManagerSociété Générale Sep 2007 - Mar 2009Paris, FrWorked on the china local incorporation project for the Consumer Finance branch.
Timothée Semelin 孙天睦 Skills
Timothée Semelin 孙天睦 Education Details
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Mit Sloan School Of ManagementInnovation -
University Of International Business And EconomicsGeneral
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Neoma Business SchoolCesem Sino-French Program
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Lycee Saint-StanislasEconomics
Frequently Asked Questions about Timothée Semelin 孙天睦
What company does Timothée Semelin 孙天睦 work for?
Timothée Semelin 孙天睦 works for Skynet Trading
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Timothée Semelin 孙天睦's current role is Head of APAC.
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Timothée Semelin 孙天睦 attended Mit Sloan School Of Management, University Of International Business And Economics, Neoma Business School, Lycee Saint-Stanislas.
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Timothée Semelin 孙天睦 has interest in Networking, Advertising Industry, Cooking, Politics, Social Media, Literature, Finance, Economics, Sports, Travel.
What skills is Timothée Semelin 孙天睦 known for?
Timothée Semelin 孙天睦 has skills like Advertising, Business Development, Marketing Strategy, Strategy, Digital Marketing, Management, Marketing, Marketing Communications, French, Key Account Management, Media Planning, Mandarin.
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