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H&R Block Canada – Oversee strategy, creative, production. Campaign deliverables: TV, online video, digital, radio, OOH, social, DM and retail collateral. Coca-Cola Canada – Strategize, conceptualize and produce an original, authentic, epic campaign celebrating Canada’s 150th birthday. The project’s focus was to create a :60s video that would be supported through cinema, TV, digital and social media. Lead the client/agency relationship while actively overseeing production.

Responsible for managing fully integrated campaigns for the Subaru Canada account, including video production, web development, interactive media, radio, print and social strategy. Obligations extend into National and Ontario Dealer advertising programs, touching upon brand and retail centric communication objectives.

Canadian Football League (CFL) – responsibilities include managing the development of a user-generated fan ad for the 102nd Grey Cup. Key campaign components include quantitative research, developing a responsive microsite, stadium signage and social strategy. Constellation Brands (including Jackson-Triggs, Naked Grape, Kim Crawford, Inniskillin, Tom Gore Vineyards and Open). Responsibilities include developing and managing a scope of work, TV production, social, print and digital campaigns. Olivia Chow – Managing urgent client requests for radio, digital and print campaigns. Actively involved in developing the brand strategy and communication objectives.Loblaw Companies Limited, which include President’s Choice and the affiliated sub brands(PC black label, PC Blue Menu, PC Green, PC Organics, no name, PC Children’s Charity). Responsible for launching the President’s Choice black label Collection into the retail environment with fully integrated campaigns including TV, print and digital. Support elements included a responsive microsite, a recipe book, in-store merchandising, direct mail, POS, videos, print, quarterly digital campaigns and sponsorship initiatives.

Responsible for updating status reports, project briefs, workback schedules, change orders, contact reports, copy decks, managing the progression of projects in production, and gaining client approval. Proficient in financial organization and updating budget control reports.

Client Experience: Fallsview Casino & Resort and Sagicor Life Insurance, which operates in 22 countries (primary focus in the United States).Heavily involved in newspaper and magazine production, collateral (brochures, corporate calendars), logo development and an integrated sports sponsorship program with the NCAA USF Bulls in SF, and the TB Rays.Involvement in OOH Billboards and sports arena signage.Experience updating status reports, project briefs, workback schedules, change orders and briefing in changes.Proficient in financial organization and updating BCR reports.