N12 Marketing works with a number of companies offering a wide range of 'on demand' marketing services designed to deliver results through effective B2B marketing.Services offered include:• Strategic marketing/planning• Brand development• Campaign management• Internal communications• Digital marketing• Social media• Content development/ copywriting

- Successfully launched and managed the global demand generation programme for Inatech’s Marine Solutions Business. This multi-channel campaign included a co-ordinated programme of events, email communications, website creation, telemarketing, sales tools, PR and social media. The result – substantial press coverage, increased brand awareness and the generation of a growing sales pipeline.- Managed the global rebranding of Inatech covering everything from redesigning the corporate website, implementing a content refresh, creating new literature, introducing a brand style guide, producing new stand designs and launching the brand internally to all employees.- Project managed the global launch of Inacloud, Inatech’s new cloud integration solution. The project required collaboration with product marketing, product development and sales. A telemarketing pilot built pipeline and delivered face-to-face meetings with senior IT decision makers.- Launched two additional software products to the marine industry. Central to the launch a programme of lead-generating webinars.- Set up and managed Inatech’s social media programme covering Twitter and LinkedIn. The strategy focused on managing regular content distribution and growing followers.

- Developed, implemented and managed a range of targeted marketing communications programmes for the telecommunications, cable, satellite and utility industries. Plans supported Convergys’ business plans and delivered lead generation and promoted thought leadership and brand awareness. Campaigns comprised - emails, social media, online and print advertising, customer videos, events, webinars, collateral, sales support materials, webpages, telemarketing, PR and analyst relations. - Campaign lead for Convergys’ IM events. Delivered event messaging, stand designs and campaign plans. Secured pre-event customer and prospect meetings for 17 events over a 2 year period. - Drove pipeline growth with the introduction of key account marketing activities for three major clients. - Planned, organised and delivered all the marketing support materials for the key cable, satellite, broadband and utility products and solutions for the last two years. - Worked with approved creative agencies and internal marketing resources to ensure brand standards were maintained throughout all Convergys’ IM promotional collateral. - Managed a team of 2 marketing executives and managed annual budgets in excess of $500,000.

- Initiated a senior executive business performance programme including quarterly financial webcasts, a monthly scorecard and monthly internal blog. For the first time sales had an accurate picture of their ongoing business performance. - Created an online manager training programme to support the launch of NCR’s new brand. Wrote course content, manager presentations, web pages and team exercises. Delivered the programme in multiple languages. Trained 824 managers, who conducted 607 employee meetings. 76% said the training helped them perform their jobs more effectively. - Produced leadership team presentations, supporting videos and all launch communications for six online virtual events hosted across the world. - Led the communications for a number of company acquisitions and reorganisations. Devised messaging to explain the rationale behind changes and ensured maximum employee engagement by effectively using all channels of communication.

- Initiated a senior executive business performance programme including quarterly financial webcasts, a monthly scorecard and monthly internal blog. Gave sales an accurate picture of their business performance. - Created a training programme for employees and channel partners to support the launch of NCR’s new brand. Delivered the programme in multiple languages via an online training portal to over 20,000 NCR employees and 90 partners. - Worked with the Product Marketing, Learning and Multimedia teams to develop 6 virtual product training events. Events were hosted across the world and replaced the annual kick-off, saving over $1m. - Led the communications for a number of company acquisitions and reorganisations. Co-ordinated all internal and customer messaging with PR to ensure consistent communications across all mediums. - Awarded the Key Employee Program Award in 2001 – given annually to less than 1% of NCR employees.

- Developed the first integrated global marketing communications plan for NCR’s Internet Banking Division. - Redesigned all product literature to establish one consistent brand across the Division. - Set up a digital printing facility so sales people could print brochures at low cost and in small quantities at locally approved printers across the world.

- Led account teams in both London and Sunderland and delivered new and existing business worth £750,000.

- Provided a range of UK-wide branded marketing communications tools to support the network of 29 offices. Initiatives included demand generation direct mail campaigns, PR support, local advertising, sales collateral production and the introduction of an internal customer wins newsletter.

- Managed the company’s annual customer survey and ran its demand creation direct marketing programmes.