Leading the provision of strategic advice and support to senior management and collaborating with executive stakeholders to align business objectives with the strategic plan through translation of corporate strategy into organisation-wide delivery plan.

Provision of start-up and operational guidance and support to a family business focused on sales of antiques and vintage items.- Produced initial business case and plan to enable necessary financial planning. Created a phased go to market plan with milestones for additional service offerings. Authored initial marketing plan with creative collateral in advance of launch.- Formulated a comprehensive network of suppliers to enable cost effective trading.

Operation of a world leading experiential marketing portfolio with multiple customer groups throughout the UK and overseas. Leading a team of 16 professionals to produce 60+ exhibitions, conferences and corporate events delivering £5m revenue annually and reaching 200,000 customers.- Transformed all customer touchpoints - communication strategy, B2C and B2B customer experience - to uplift satisfaction across all customer groups to over 92%- Utilised full budget control to produce efficiency gains enabling reinvestment into high customer impact offerings providing new revenue stream opportunities to increase surplus/profitability by 21% year-on-year- Led a series of simultaneous programmes to refresh operational practices. Overhauled health and safety and data security processes to ensure compliance with regulatory requirements and created a safer and more secure operating environment for the team and customers. Led a new approach to supplier relationship management and the procurement of services, achieving successful implementation of enhanced system technologies within required budgets and timeframes.- Active member of the senior leadership team and the senior management group leading the corporate direction of travel and business planning process.- In response to an increasingly competitive market place, maximised insight from market feedback to create an inspirational and contemporary series of programmes to support young people form all backgrounds into their progression pathways and to deliver significant ROI for organisations wanting to connect with them.- Led the vision, values, and strategy to re-energise the brand and ensure the go to market approach was fully aligned to customer value drivers achieving an increased market penetration.- Operated advisory groups to put the customer at the centre of activities and implemented proactive partnerships with major organisations to boost reach, status, and impact of offering.

Leading a team of three Strategy Managers to maximise reach of existing £30m operation with 700,000 customers annually and to implement new complimentary service offerings to grow revenue and market footprint.- Refreshed a medium-term corporate strategy to confirm the direction of travel and brand positioning for the next five years. Created commercial growth strategies covering marketing and data services to deliver customer value and commercial growth for a £20m commercial business. Produced new operating model and designed and incorporated KPIs/metrics to manage change through value-based development decision making and ensuring the right products and services created in the required timeframes.- Created a structured approach to the acquisition of market intelligence, horizon scanning, and customer feedback to provide comprehensive insight. Led the design and implementation of three new service offerings to boost reach, grow revenue, and strengthen market presence.- Produced a partnerships framework to meet Charity Commission requirements in relation to third party commercial opportunities. Identified and implemented partnerships with key organisations to extend service offerings and open new markets in a cost-effective way.

Production of a strategy to deliver the UAE's ambition to become a leading destination for business meetings and events by identifying sustainable commercial opportunities that can be translated across the entire group.- Created a strategic framework delivering a sustainable and future-proofed portfolio that delivered growth across multiple operations demonstrated by a 55% increase in business and a 40% increase in visitors.- Maximised partnership opportunities with clients and stakeholders to introduce new commercial offerings globally.- Project managed implementation of new service delivery, infrastructure development plans, and economic impact assessments to ensure cost effective and efficient delivery within budgets.

Increasing efficiency and effectiveness of commercial operations to secure business growth to enable the UK's leading live event business to become Europe's most successful.- Launched a commercially focused research and development operation and integrated intelligence hub to support sales departments in achieving sales of £60m annually.- Increased revenue through centralisation of business cases and bid processes. Produced sales presentations to retain key accounts with individual values in excess of £2m annually.- Directed lead architects/master planners with options and impact assessments demonstrating the most productive proposals to eliminate waste. Delivered consultancy projects for international venue/infrastructure developments (Hong Kong, Malaysia, India) as part of a new commercial venture.

Driving membership volume to grow the voice and relevance of a national not for profit business organisation.- Achieved membership retention and new membership sales targets. Increased take up of consultancy led business services.- Produced economic development projects to boost region's business profile.- Launched a service to return redundant rural buildings to commercial use. Established national trials with a supplier of business intelligence to sell on services (the first of its kind for the supplier and subsequently rolled out nationally).

Led projects for various organisations within commercial and education sectors to raise visibility and implement more effective operations.

Performed front line customer service and financial product sales roles.