David Carroll Associates is a systems engineering and integration company for clients including Disney, Sony, Lucasfilm, Google, and Apple Computer. I support, collaborate, and/or lead multiple company commercial and operations functions including international/EU contract negotiation, insurance, logistics, and financing.

Lead business development to drive efficiencies and improve profitability in current hydraulic PTO markets. Developed replacement revenue models as the commercial work truck industry largely transitions from carbon-based fuels to electrification. Negotiated new alliance and vendor agreements and identified and pursued acquisition targets. Negotiated and received pre-production customer agreements from Peterbilt & Kenworth. Utility discussions & planning for substation expansion. Created a new strategic planning process.

ADMI was a group of former Disney Imagineering, Apple and Sony executives who provided Consulting Services for architectural design, engineering, financing, program, and project management services for owners of commercial real estate and IP. Negotiated and executed professional services agreement with $2B private equity fund to advise in the development and financing of 500+ acre mixed-use retail, entertainment & NCAA sports arena anchored project. Negotiated professional services agreement and program managed a planned $180M mixed-use retail development project owned by well-known band. Introduced private equity, debt syndication and potential tenant partners. Assisted in city TIF negations.

Developed, Launched, and Operated Digital Cinema Managed Service Business in partnership with treasury, controllers, tax, legal & auditors► 2009-2012: Generated $152MM Sales @45.4% GP for US Operation► Achieved 19.2% NIBT & 17.8% SG&A► Recipient of 2010 & 2011 Sony COO Awards ► Developed and led direct sales of 1st Sony 10-year customer operating leases, service agreements, software licenses, and marketing agreements.► Led team & negotiated payment agreements with 6 major & 100 minor film studios o Resulting in potential 10-year revenues of $371MM in the US alone o Negotiated terms for 17 countries► Negotiated 10 year, $120MM sale-leaseback agreement with Japanese bank► Drove sales and improved top/bottom line through additional recurring managed services layered contract amendments.► Doubled term of network services & advertising-based digital signage contracts, increasing profitability by greater than 150% with expansion to mobile and gaming apps.

Provided leadership in modeling, development, and launch of new business opportunities.► Researched and developed highly innovative business and financial models to facilitate non-traditional revenue growth including data analytics, mobile CE platforms, social media, and intellectual property filings.o Monetization of consumer electronics product registrations including use of demographical information to boost mobile advertising rates.o Revenue and licensing model for contextualizing mobile images on social media pages through metadata. Identified monetization partner and term sheet with Blue Lithium (Yahoo) o No Capex strategy for very large new consumer TV sales channelo Named inventor in 16 global Sony patents► Built, partnered, and maintained relationships within the VC, PE, and investment banking sectors. Coordinated efforts with Sony Pictures for investment and acquisitions.► Led Sony patent innovation forums including Sony Pictures, Sony Music, Sony PlayStation, Sony Corporation of America & provided valuation for IP acquisitions► Developed and owned technical and business alliances including Disney, Clear Channel, CBS Outdoor, Cisco, & Publicis

► Negotiated artist performance rights with talent agencies and Sony Music for in-theater concert events► Developed and executed in-theater gaming competition events with Sony PlayStation► Performed due diligence & valuations on corporate & IP acquisitions in the US, UK, Germany► Negotiated exclusive vendor agreement with Universal Studios► Negotiated system engineering & integration contracts with Disney (four divisions), Universal Studios (multiple projects), and Sony.► Negotiated local vendor agreements in Japan, Germany, France, UK, Austria, and Latin America including currency hedges► Negotiated Olympic vendor and sponsorship agreements.