50cycles launched in July 2003 and helped push electric bikes to truly unprecedented levels of credibility, reliability and viability. Thousand of people have taken up cycling again, dumped the car, regained their fitness, experienced incredible exhilaration thanks to our electric bicycles. I was responsible for keeping the website fresh and sharp, finding new products and thinking up more effective ways of attracting customers.

Editor on BMJ Knowledge

Worked as a developer and in the studio on the world's first live interactive television broadcasts - England internationals and English and Scottish League matches 1999-2000 season. These broadcasts preceded interactive Sky News and entertainment broadcasts by a year.

All-round design and development, including work on the UK's first credit card clearing e-commerce site.

Very early web development company, straight out of University, building sites for businesses. Hindsight says we should have focused on creating an online bookshop or building a better search engine instead!

Researcher and medical trials classifier, I was employed to find forgotten or neglected randomised controlled trials across a wide range of medical journals.