Product Marketing Manager
CurrentIn short, I manage the product portfolio and life cycles in Piaggio Asia Pacific, but I am also known for the creation and management of the Product, Sales, 2W Business, and Service Quality training programs for the AP region. Training helped double consumer purchase intention since inception in 2018, contributing to a doubling in sales from 2018-2022.During the pandemic, I built a bespoke online learning management system and mobile training app to bridge training interruptions and ensure continued service quality.Topped Asia Pacific Piaggio Way hi-potential program class of 2019 in Business Acumen and Employee Management categories.(https://piaggiogroup.com/en/careers/talent-management) Also responsible for or key contributor to:-- Competitor and Business Intelligence- GTM Strategy- Market and Consumer Research- Media and Press Briefings- Product Range Planning and New Product Development- Volume Analysis and Projection- Homologation support for ASEAN+ and Oceania