After the acquisition of designboom by NZZ (Neue Zürcher Zeitung) in 2022, the importance of Branded Content promoted my role to a Managing Director as part of DAAily Platforms (designboom, Archdaily and Architonic). Alongside my other MDs, we strategize and present the direction of the Magazine to our Board. Daily tasks grew to include working with in-house Business Developers. As well as leading pitches, I assist in providing support for this team through product training, client insights and… Show more After the acquisition of designboom by NZZ (Neue Zürcher Zeitung) in 2022, the importance of Branded Content promoted my role to a Managing Director as part of DAAily Platforms (designboom, Archdaily and Architonic). Alongside my other MDs, we strategize and present the direction of the Magazine to our Board. Daily tasks grew to include working with in-house Business Developers. As well as leading pitches, I assist in providing support for this team through product training, client insights and performance reports. My team of Editors and Account Managers continue to deliver highly successful campaigns in close collaboration with our clients. These campaigns span across the ever-changing mediums of online publishing to ensure satisfaction in briefing and performance, including editorial features, video productions and more. Show less

Heading the Branded Content at designboom, I lead a team of Editors and Account Managers in coordinating, creating and implementing features specified for external clients. My role meant I was involved in campaigns from pitches through to publishing and then final reporting, requiring clear knowledge, consulting and understanding of designboom's products, audience and the client's briefing.

As Branded Content Editor for designboom, my role detailed working closely with our clients to coordinate, write and publishing features tailored for them and our 3.5 million+ monthly readers. My editorial work, such as articles, interviews, photography, filmography and social media posts, covered all our topic categories: architecture, art, design, and technology. Significant and highly well received projects included establishing and covering media partnerships with leading creative fairs… Show more As Branded Content Editor for designboom, my role detailed working closely with our clients to coordinate, write and publishing features tailored for them and our 3.5 million+ monthly readers. My editorial work, such as articles, interviews, photography, filmography and social media posts, covered all our topic categories: architecture, art, design, and technology. Significant and highly well received projects included establishing and covering media partnerships with leading creative fairs, such as Dubai Design Week, Biennale Interieur, and Salone del Mobile; studio visits and interviews with leading architecture firms in Los Angeles in 2016, such as Thom Mayne / Morphosis, Johnston Marklee, and Eric Owen Moss; and automotive tours with the likes of Audi, BMW, Mercedes-Benz, Mini, and Rolls-Royce. Show less

Working as a Contributing Editor from London, I travelled to and reported on the latest design and architecture openings, product launches, and automobile reviews. These primarily focused on exclusive events in London but did also require me to travel to European destinations for special/extended features. Including the opening of both the 2015 and 2016 Serpentine Pavilions by SelgasCano and BIG (bjarke Ingels Group) respectively, for example, these exclusive articles were edited and published… Show more Working as a Contributing Editor from London, I travelled to and reported on the latest design and architecture openings, product launches, and automobile reviews. These primarily focused on exclusive events in London but did also require me to travel to European destinations for special/extended features. Including the opening of both the 2015 and 2016 Serpentine Pavilions by SelgasCano and BIG (bjarke Ingels Group) respectively, for example, these exclusive articles were edited and published in a timely fashion and in coordination with designboom's Milan-based office. Show less

As the Technology Editor, my role encompassed reporting on daily design and technology news through well-timed, informative, and engagingly written articles and accompanying social media posts. This editorial focus explored the forefront of new technologies and the changes they created in the design industry, from 3D printing to AI and even automotive design. As well, as part of publishing relevant and interesting news features, I arranged and conducted many insightful, topical, and high… Show more As the Technology Editor, my role encompassed reporting on daily design and technology news through well-timed, informative, and engagingly written articles and accompanying social media posts. This editorial focus explored the forefront of new technologies and the changes they created in the design industry, from 3D printing to AI and even automotive design. As well, as part of publishing relevant and interesting news features, I arranged and conducted many insightful, topical, and high profile face-to-face and email interviews with leading architects, designers, and other experts in the creative field. These extensive and often behind-the-scenes stories became instrumental in the publication's new highlight format, which added significance to longer feature articles on the website homepage. Show less