Tim Tarr Email & Phone Number

Wilmington De

• Managing debit card functionality through configuring BIN parameters and enabling processing on Maestro, Cirrus, Allpoint and MoneyPass networks
• Steward of the debit issuance rail from card /collateral production and fulfillment through transaction processing and settlement
• Building business cases and upgrading debit card functionality with new technology

Wilmington, Delaware

• Identified and capitalized on opportunities to deepen Customer relationships by conducting industry/customer research, designing testing frameworks and running customer pilots
• Designed analytical frameworks and led Analyst Teams through performance analysis and sizing of conceptual ideas to influence business decisions and create marketing strategies
• Managed frequency and relevancy of marketing communications by balancing business objectives with customer impressions to drive growth, maintain response and reduce unsubscribe rates
• Successfully applied NPS to customer segments driving product enhancements and influencing policy changes

Wilmington, DE

• Created and implemented multichannel marketing programs and promotions increasing feature adoption leading to double digit gains in unaided product awareness
• Increased checking account revenue and was named Best in Class from MasterCard in 2011
• Led Debit Card redesign utilizing first in class un-embossed design and thermal printing of cardholder information on back of card requiring several variances from MasterCard

Wilmington, DE

• Led team of five responsible for developing, planning and executing all facets of direct marketing for Deposit Services, Lending Services and Investment Service products
• Executed an average of 95 marketing campaigns a year, including 100 million+ mail pieces and 90 million FSIs accounting for 35-40% of new revenue growth
• Managed advertising agencies and production vendors in the development and production of all direct mail packages
• Managed list segmentation, testing strategies and response analysis for direct marketing campaigns

Washington D.C. Metro Area

Responsible for achieving client’s fund raising goals by providing strategic marketing direction based on analysis of customer/prospect databases, development of direct marketing plans, and interpretation of campaign results.

Baltimore, Maryland Area

Responsible for developing and implementing the business strategy for Veterans of Foreign Wars direct mail fundraising with annual mail volumes of 45 million pieces

Wilmington, Delaware

Responsible for designing and implementing campaign launch plans for Brand and Partnership credit card programs by managing seven direct reports, TSYS2 processing and cross-functional project teams.