Strategic marketer heading an in-house agency operation in a dynamic and fast growing group of 15 individual businesses. Previously Group Account Director with Ogilvy and Mather with combined experience in automotive, hospitality, events, retail and commercial. Leading a full service marketing team delivering marketing science across 'above-and-below-the-line', legacy and data driven digital marketing solutions. Core focus; results driven solutions, enhancing market profile & reputation and ensuring each of our companies retain market leadership in their respective categories. Current day-to-day around data driven strategies, best practice digital solutions and more segmented personalised messaging to capitalise on the broad variety of data we harvest. Using Ai/ChatGPT selectively, conscious of the importance of prompt engineering. Developing out our corporate ESG program across; employee communication, internal comms around governance of cyber security programs and day-to-day actively driving reduction of our environmental impact in order that we operate in a more sustainable way. Consistently thinking 'always on' campaigns versus 'intermittent' and producing more economy costed video content for both legacy and social platforms.