Strategic marketer heading an in-house agency operation in a dynamic and fast growing group of 15 individual businesses. Previously Group Account Director with Ogilvy and Mather with combined experience in automotive, hospitality, events, retail and commercial. Leading a full service marketing team delivering marketing science across 'above-and-below-the-line', legacy and data driven digital marketing solutions. Core focus; results driven solutions, enhancing market profile & reputation and ensuring each of our companies retain market leadership in their respective categories. Current day-to-day around data driven strategies, best practice digital solutions and more segmented personalised messaging to capitalise on the broad variety of data we harvest. Using Ai/ChatGPT selectively, conscious of the importance of prompt engineering. Developing out our corporate ESG program across; employee communication, internal comms around governance of cyber security programs and day-to-day actively driving reduction of our environmental impact in order that we operate in a more sustainable way. Consistently thinking 'always on' campaigns versus 'intermittent' and producing more economy costed video content for both legacy and social platforms.
Listed skills include Marketing Strategy, Marketing, Product Development, Strategy, and 46 others.