Chief Financial Officer
CurrentKatch is a consumer-facing entertainment data analytics company that will help content producers, marketers, and other industry stakeholders make better data-driven decisions.The company’s insights utilize our Katch Media Genome, designed by co-founder Dr. Nolan Gasser. Dr. Gasser is the architect/inventor of the Pandora Music Genome Project—the analytical tool that drives Pandora's hugely successful recommendation engine. In order to continuously improve our data analytics and machine-learning algorithms, we have developed a user-facing application that has gamified the movie- and series-rating process. These user ratings and granular user-profile data, integrated with our Katch Media Genome, provide us with a plethora of data that can help distinguish not only how users feel about certain content, but why they feel this way.With this data, we are able to help entertainment executives and creatives through every phase of the content lifecycle. Simultaneously, we will be able to make near-perfect recommendations for individuals and groups about what to watch next in this overcrowded media landscape.