Tim Tsao Email & Phone Number

New York, Ny, Us

New York, Ny, Us

South San Francisco, California, Us

Tim leads the transformation of Stripe's partner ecosystem to become a global network of thousands of alliances and channel partners with 60% yoy revenue growth for Stripe and industry analyst recognition including Forrester Wave 5/5 score for ecosystem. Built the Stripe Partner Ecosystem from the ground up, launching in 2022 with all our partners consolidated under one program globally, including:–drive Stripe's partner strategy to recruit, train & enable, and co-sell–guide geography PDM execution working closely with geo sales teams across segments–drive partner-sourced pipeline and partner-engaged opportunity progression via a global team of Velocity PDMs and Velocity Partner Solution Engineers –created innovative, partner-first sales initiatives, financial incentives, partner marketing, partner enablement, technical training & certification, and community engagement –drive partner operations team and vendors to provide partner onboarding, support, deal registration and co-selling assistance–established new GTM channels across partner types such as software platforms and integrations–built new digital surfaces for partners including a partner portal for deal registration and single-point for all resources, partner directory for customers to find partners, and learning and content platforms

Armonk, New York, Ny, Us

-Responsible for driving demand gen, sales development, and marketing activities for the $5B revenue channel and commercial sales segments for IBM Cloud Platform, Software, Systems, and Services for the Americas geo-Recruited and grew ecosystem of 1000+ business partners, especially Software companies, System Integrators, and Industry cloud platforms-Senior partnerships M&A lead for Red Hat, including due diligence, deal execution, and company integration-Drove SMB and Mid-market digital and in-person programs that drive revenue growth and marketing ROI of at least 10:1 and a focus on LTV:CAC-Created effective incentive and benefits programs that drive $50B+ partner pipeline -Drove sales development and demand gen programs across hundreds of IBM Digital commercial sellers, including IBM marketing campaigns, sales plays, and business partner programs that deliver on growth objectives

Armonk, New York, Ny, Us

Led strategy and execution of CMO's commitments to the business, including:-changed culture across IBM's 6,000 marketing professionals to move faster and drive more impact by working in shared locations, using agile methods, and deeper teaming with sales-implemented a client-centric culture across all of IBM, via Net Promoter Score, across to all client segments, industries, and geographies-helped modernize agency partnerships globally, including establishing a new agency of record and regional execution via new centers of excellence and local agency partners

Armonk, New York, Ny, Us

Responsible for driving global marketing for IBM’s digital route to market and transforming the offerings with a focus on digital self-service and new customer acquisition-Led a team of 30 direct and indirect reports to drive demand generation with a $32M budget focused on increasing Traffic, Engagement, and Conversion. -Launched over 10 global campaigns and engaged them via Inbound digital tactics. Results include bounce reduced by 50%, organic referrals up by 20%, and lowered CPA by 33%-Launched IBM Cloud Marketplace with demand generation focused on new customer acquisition and optimization of conversions through the funnel. Achieved over 10MM visitors and 200,000 new customer signings in 11 months. Reduced cost per acquisition by 33% in 5 months, and increased monthly recurring revenue by 20%.

Armonk, New York, Ny, Us

Drove $750M in cloud revenue and 19% y/y growth across digital and F2F sales and partner channels targeting Managed and Cloud Service Providers, across 40 countries.

Gahanna, Oh, Us

-Led Sales, Marketing, and Strategy for this high-growth CPG firm, growing revenue from $24M to $68M.-Increased gross profits by 11% and doubled inventory turns to 8.5 with durable strategies.-Served on Board of Directors: led recapitalization and took the company private with a successful equity buyout-Launched over 30 new products including a new private label product line that drove $10 million annually in stream revenue-Implemented Lean Manufacturing and Toyota Production System and drove this as culture-Led a marketing team to execute programs: consumer insights, advertising/PR, shopper marketing, campaigns, and field education-Managed a channel partner ecosystem of wholesalers and brokers and increased their productivity over 170% using effective field programs

Armonk, New York, Ny, Us

-Responsible for driving IBM Websphere portfolio marketing in North America, including leading 6 major product launches and multiple leadership Magic Quadrant ratings from Gartner

Dublin, Oh, Us

Toronto, On, Ca

Gsb Executive Leadership Program

Mba, Marketing

Ba, International Relations