Coaching fundamentals geared toward working with beginner to intermediate players, including developing and conducting group lessons, managing groups (including instruction, rotations, communication, organization, demonstration) while keeping players engaged and providing a great experience.

DIGITAL STRATEGY - Collaboration with senior marketing management team in developing creative solutions to improve the company’s websites and overall digital presence.WEB DESIGN - Designed new landing pages with updated / improved website content with refreshed graphics and layouts.USER EXPERIENCE DESIGN (UX) - Analyzed visitor behavior data to improve website user experience.Search Engine Optimization (SEO) - Strategic implementation of SEO tactics to improve organic search results.WEB DEVELOPMENT PROJECT MANAGEMENT - Managed subcontracted web developers to execute a variety of projects.WEBSITE ADMINISTRATION - Responsible for the overall health of the websites and the deployment of all web marketing initiatives.REPORTING - Produced semi-annual digital marketing reports with distribution to the executive team, senior management and key stakeholders.ADVERTISING CAMPAIGNS - Collaborated with external creative agencies to develop quarterly advertising campaigns.PAY-PER-CLICK (PPC) ADVERTISING - Designed digital ads to coincide with quarterly advertising campaigns, managed external subcontractor to deploy campaigns.VIDEO PRODUCTION - Assistant in the production of video marketing initiatives spanning across the five communities.VIDEO EDITING - Video editing for marketing campaigns and social media.GRAPHIC DESIGN - Designed print based marketing collateral when required.MY TOOLBOX - Adobe Suite: PS, XD, PR, ID, AI , Google: GBT, GA, GSC, Ahrefs, Microsoft