Act as internal Salesforce Marketing Cloud SME and point of engagement for external partners. Develop a strategic platform roadmap, and lead the implementation of key strategic initiatives. Manage administrative functions, including user access, permissions, security, and user training. Identify and implement opportunities to drive resource and cost efficiencies in the use of the platform.

Responsible for supporting CRM systems and processes as member of CRM Operations team: - Developing and executing marketing campaigns and managing marketing systems;- Optimize process including planning, requirement gsthering, and vendor management.- Supporting Marketing teams across our portfolio of brands – Men’s Wearhouse, Moore's Clothing for Men, Joseph Abboud, Jos A Bank and K&G

Contract position managing marketing campaign targeting in IBM Campaign (Unica), supporting tuxedo rental lead nurture for Men's Wearhouse, Jos. A. Bank and Moores Clothing for Men.- Support recurring and ad hoc campaigns for direct mail, email and telemarketing channels - Manage campaign selection, customer segmentation, suppressions, offers and QA reports.- Recommend improvements to optimize campaign and channel performance.

Responsible for marketing for mobile phones, TVs and internet content to LeEco customers and prospects.• Successfully led implementation of Salesforce Marketing Cloud (ExactTarget)• Created customer onboarding communications for US launch of phones and TVs, including email and website content.• Created communications to promote and support on-device content membership.• Managing customer account process to align to US standards.

Led communication strategy to active and lapsed subscribers including sales and operations messages.• Managed promotions to customers and prospects including company's most successful campaign.• Led cross-functional team successfully installing of Salesforce Marketing Cloud. • Managed email IP transition, ensuring high deliverability and strong reputation.• Develop new onboarding program with customized customer journeys.• Improved ROI reporting by adding conversion data and measuring channel conflict.• Used behavioral targeting to further customize messaging to consumers.• Set standard communication templates to communicate software updates to customers.• Manage Marketing Specialist and directed creative designer and html developer.• Promoted from Manager in 2016.

• Responsible for growth and integrity of marketing database, with a strong emphasis on scalability.​• Growing prospect database through negotiating list purchases, contact acquisition and partnerships.• Developing and executing demand generation programs generating new sales leads

• Built team of 6 analysts supporting business-to-business and consumer campaigns.• Launched marketing database targeting Registered Investment Advisors.• Increased participants contributing to their 401(k) accounts by 5%, through a new marketing program with messaging based on investment behavior and demographics. • Increased enrollments into highly profitable Active Trader offer by 10% through email campaign targeting users based on site behavior.• Promoted from Senior Manager in 2011.• Developed Client Engagement Score combining investment behavior with branch, phone and online activity. Score was more predictive of future lifetime value than previous segmentation.

HomeGain was a pre-IPO company and the third largest Real Estate website. I was responsible for e-mail and offline marketing strategy and execution, including landing pages. I interacted heavily with the Paid Search and Business Development team.Team was about 50 employees when I was hired, and over 100 when I left.Accomplishments• Increased e-mail productivity 200% by integrating real estate data to deliver customized content.• Integrated consumer and real estate agent branding into one consistent messaging platform.

Cortext was a provider of medical continuing education seminars in the U.S., Canada and Australia. I was responsible for leading marketing strategy, planning and expenditure. I managed a marketing team focusing on direct mail, e-mail and site development in a business unit of 25 employees.Accomplishments• Increased e-mail productivity by 400% by developing geo-targeting database selections.• Increased seminar attendance by 55% through testing new prospecting data sources.• Decreased acquisition costs 15% through developing master prospect marketing database.

Developed database marketing strategies for rapidly growing subsidiary of this Fortune 500 Company. Responsible for meeting revenue goals for catalogs, as well as generating traffic for stores. I led direct response analysis including circulation planning, reporting, and database development. I managed all direct campaigns including catalogs, e-mail, fax, direct mail and newspaper inserts.Accomplishments• Increased customer profitability 20% through channel testing to optimize contact strategy. • Decreased acquisition costs 10% tby identifying prospecting sources that produced profitable long-term clients.

I joined Hello Direct, a business-to-business developer and distributor of telecommunications hardware, after graduating from college. My role expanded to lead the direct marketing team. I was responsible for catalog, outbound telemarketing lead generation and interactive channels, generating revenue over $90 million per year.Team was about 90 employees when I was hired, and over 250 when I left.Accomplishments• Improved customer profitability 20% through targeted upgrade promotions with breakthrough creative.• Decreased acquisition costs 15% through improving density of mailings to targeted geographic regions.