After many great years of supporting 1000s of Loan Officers and Realtors across the country and producing billions in volume, it was finally time to take all the experience and knowledge gained to help the masses achieve the same result, regardless of what company they work for or what industry they are in.

Lender Implosion was started in 2022 to help the thousands of laid off and displaced mortgage professionals who have been trying to get into new roles during this crushing mortgage and housing market. Our sole mission is to help these folks get into a better position with new job opportunities.

• Led marketing, technology and BI/data from strategy to execution to support corporate initiatives and retail channels with hundreds of loan officers nationwide, heavily emphasizing on where people obtain info from - streaming, search and social - including >100 MILLION views in 2021 alone• Established and deployed award-winning marketing strategies for hundreds of originators, driving exponentially increased exposure for personal branding, branch and regional teams, as well as corporate brands• Built and led the corporate marketing, field marketing and digital teams to support >$6B in annual volume• Led branding efforts for the company and several sub-brands for products, services, edutainment channels, and new business verticals, including Consumer Direct channel, LoanLife• Led internal and external vendor teams to develop, integrate and scale tech stack activity, efficiencies and consistency• Led UX and workflow development for a private-labelled consumer financial app that launched to all prospects and past clients (~100,000 consumers)• Moved away from agency dependency by establishing in-house talent that out-performed the agency 2.5 to 1 on only 10% of their budget• Decreased CAC to <$10 CPLs for branch lead generation from paid social campaigns• stablished substantial local branch (ie Google searches) exposure for >150 branches while generating thousands of organic leads at a blended CPL <$14• Developed extensive dashboards for corporate, branch and LO reporting to provide actionable insights to senior and field management• Decreased SLAs across a dozen categories while enhancing field support• Recognized as a Housing Wire Top 50 Tech Trendsetter in 2021• Chairman of the Board for ad agency, beefy, in 2020

• Built and led the corporate marketing, field marketing and digital teams to support >$14B in annual volume• Established and deployed award-winning marketing strategies for >1,000 originators, driving exponentially increased exposure for personal branding, branch and regional teams, as well as corporate brands• Led marketing, technology and BI/data from strategy to execution to support corporate initiatives and retail channels with hundreds of loan officers nationwide• Led branding efforts for the company and several sub-brands for regional teams, products, services and edutainment channels, including heavy emphasis on where people obtain info from - streaming, search and social• Led internal and external vendor teams to develop, integrate and scale tech stack activity, efficiencies and consistency to align with marketing efforts• Led UX and workflow efforts for proprietary app development for consumers and referral partners• Established substantial local branch (ie Google searches) exposure for >150 branches while generating thousands of organic leads at a blended CPL <$15 leveraging in-house teams and by closely managing vendors• Developed extensive dashboards for corporate, branch and LO reporting to provide actionable insights to senior and field management• Decreased SLAs across a dozen categories while enhancing field support• Member of Housing Wire's 2019 Engage Board• Awarded Housing Wire's Tech100 recognition in 2018• Started on LinkedIn's Advisory Board in 2018

• Responsible for marketing, technology and data from strategy to execution to support $5B portfolio, correspondent lending and retail channels• Built and led the team to support >$4B in annual volume• Recognized in Housing Wire’s 2018 Tech100 list for martech innovation in mortgage• Awarded the 2017 CMO Leadership Award from The CMO Club• Concepted and developed Envoy EDGE – a robust, award-winning marketing and technology resource center for originators and Realtor referral partners• Developed and launched 400+ mobile and SEO-optimized, personalized originator and branch webpages• Mobile app created $200MM+ pipeline 60 days post-launch (80% new customers)• Launched new companywide CRM and marketing automation platforms• Drove CAC down to <$6 CPLs for branch lead generation from paid campaigns• Established substantial local branch (ie Google searches) exposure for >150 branches while generating thousands of organic leads at a blended CPL <$14• Decreased SLAs across a dozen categories while enhancing field support• Rebranded for consistency and national/local positioning Envoy for multiple recognitions and awards from 2016 through 1Q18• Developed extensive marketing and technology dashboards for corporate, branch and LO reporting to provide actionable insights to senior and field management

- Built the Marketing team as a highly flexible, cross-functional and scalable resource that quickly evolved to a matured production and corporate support department- Production support across all originations channels – Retail, Correspondent, Wholesale- Built the strategies, infrastructure, resources and tools that led to 9000% growth in distributed retail and DTC channels (~$400MM/month volume with 15 consecutive months of MOM growth)- Developed and implemented over a dozen marketing channels to support consumer direct portfolio retention and recapture (ramping from <$4MM/month to ~$200MM/month in 12 months)- Implemented key strategies in segmenting and targeting our $18B servicing book, working closely with Business Intelligence- Established all internal and external (existing client and prospect) marketing strategies to support and grow Correspondent and Wholesale AEs, volume, and product mix - Developed extensive branding and sub-branding strategies, standards and guidelines- Implemented campaign strategies to support all internal and external communications, client tiering, prospecting, client re-activation, and product mix (net income) goals- Spearheaded the communication and brand consolidation strategy when Clear Vision Funding (and PUF dba) was dissolved- Vetted and implemented CRMs, mass email automation and other critical tools across all originations channels (ie Salesforce, Top of Mind, Listing Booster, Agent Marketing, Sure Fire, Silverpop, Canopy) - Developed and scaled event support program, including standards, user experience and pre- and post-event marketing strategies for all internal (executive offsite strategy sessions, sales incentive trips for 300+ people, holiday parties across dozens of locations for 1500 people) and external (regional and national) events- Developed and executed web and digital marketing strategies (online lead generation, retargeting, web asset development, social media, lead generation landing pages, etc)

- Acted as Interim Chief Marketing Officer for Solutionstar and HomeSearch; led strategic business development for online property auction platform and positioned as tier one competitor to Auction.com ($10MM/yr budget)- Established most profitable lead generation channel across Retail and Direct Sales via digital and integrated mktg ($300MM/mth vol)- Led digital roadmapping and ecommerce due diligence initiatives pre- and post-IPO, including GLF acquisition and bid for ResCap- Ran oversight for Green Leaf Financial strategy and execution post-acquisition- Redesigned Wholesale website and established integrated mktg efforts to grow AEs by 100%, adding 100s of new brokers nationally- Developed “guided selling” strategies for supplemental products across $400+ billion servicing portfolio ($50MM/yr vol)- Increased organic (SEO) leads for purchase originations ($50MM/mth vol)- Led and scaled successful SharePoint (InfoNET) and CMS overhaul- Established corporate online reputation management (ORM) strategies decreasing negative URLs by 90%- Established agile technology environment for dedicated workstreams with swim lanes specific to web/digital and integrated marketing projects- Established responsive mobile-optimized website and mobile application for servicing and originations customers- Transitioned lead ratio from heavy aggregator to hybrid model with emphasis on proprietary leads (conv rates improved 1000%)- Established social media strategies for B2B and B2C, including supporting P&Ps- Acted as lead compliance liaison with Legal for Fair Lending, Truth in Lending, RESPA, disclosures and privacy compliance in ecommerce assets and social commerce

A few clients:Lawtomatic (Legal) - Co-developed successful online business model; grew start-up to thousands of customers in first quarter post-launch; formed strategic partnerships; established integrated, digital and affiliate marketing platforms across B2B and B2C audiences; established dominant search engine presence over "Big Law" in only 30 daysGPIDS (Innovative Web Technology) - Co-developed successful freemium online business model; developed paid search, SEO, social media strategies; formed strategic partnerships and established online affiliate marketing programs; grew the company from start-up to profitable customer pipeline in the first quarter post-launchDalicx (Commercial Real Estate) - Senior Web development PM, created overall business development and strategic marketing plan, heavy on the digital side (organic SEO and social media)Healthcare Technologies (Healthcare) - Developed and implemented mixed "Halo" marketing channels, establishing strategic partnerships, forming ISR sales teams and avenues with the Director of SalesMy Private Driver (Logistics) - Provided strategy for and managed all SEM/PPC and SEO campaigns, advised on growth strategies and conversion rate optimizationMBNUSA (Business Publishers) - Developed corporate web presence strategies, implemented all social media, provided strategies for and managed all SEM/PPC and SEO efforts, concentrating on traffic funneling, acquisition and retentionVialuna Technology (Marketing and Web Development) - Trained entire team on internal and external SEO tactics; advised on SEO, SEM/PPC and social media strategySchlegel Woy (Pro Sports Agency) - Senior PM and AE for Web redesign; consulted for online positioning and integration of all sub-brands/sitesTanCar (Hair Care Product) - Managed Web redesign and launch; developed and implemented all SEO, SEM/PPC and social media strategiesJC Penny's WBCSW Technology Committee - Consulted with internal Web 2.0 strategies

- Director of Corporate Online Development 2005 to 2008- Developed strategic plan for online development and conversions of traditional business publications- Managed the creative team and Web development group in the transition of the publications to online subscription-based websites- Developed viral marketing campaigns to support websites including SEO, SEM, and social media campaigns- Maintained product branding standards and implemented new branding efforts for advertisers- Managed and coordinated all collateral and tradeshow activities supporting websites- Implemented user-generated content into the websites- Devised and managed corporate-sponsored and third-party affiliate ads and projects- Developed user acquisition and retention strategies

To be intentionally and exceptionally brief here, after college I worked in basic science research and clinical trials, then went back to graduate school for hospital admin and epidemiology, followed by law school with a concentration in healthcare law. My healthcare experience is quite vast and includes: closed-head injury studies, ALS and motor nerve tracking study design, Sanofi clinical testing, sleep lab studies, Baylor College of Medicine's summer surgical training (internship for biomedical students) with world-famous Dr. DeBakey, hepatic and liver research at UTSW Medical Center, etc.

While in school, I founded and was the owner of Ultimate Mystery Shopper, one of the very first online mystery shopping websites ever created. In that capacity, the business grew from mostly digital marketing efforts and I ultimately sold the company.- Established new data mining strategies for developing contact lists- Developed soup to nuts business model and operations- Grew the customer base to tens of thousands (B2C)- Grew the client customers to hundreds (B2B)