Recognizing a gap in the delivery of quality digital advertising and marketing within the mid-size business market, I launched ICVM Hawk with the vision of elevating and advancing digital presences for those in this oft-underserved market. Leveraging my experience working on high-level strategy for some of the world’s most recognizable brands, along with my firsthand knowledge of tactical execution, I bring a breadth and depth of experience to my clients that is unique to the mid-sized market. This presents an opportunity for smaller organizations lacking digital capabilities to enlist highly skilled talent for a fraction of the cost of staffing an internal team. Clients often come to ICVM Hawk when they have exhausted other possibilities with little to show for it. Our expertise, resources and industry contacts, along with our refined, highly efficient processes, can help virtually any company create and deploy outstanding digital campaigns and services that drive tangible, measurable results.We’re helping business owners and leaders solve real-world business problems by effectively exploiting opportunities presented by the digital landscape.⭕️ Providing industry expertise in critical disciplines—concepting, scoping, process design and execution, and comprehensive reporting ⭕️ Auditing and optimization of current digital efforts ⭕️ Offering internal client teams access to a robust set of supporting services and capabilities to close skills gaps ⭕️ Delivering innovative and cost-effective consumer engagement⭕️ Lowering the cost of entry for digital work Digital Strategy | SEO | Social Media Ads + Management | Content Marketing | Pay-Per-Click (PPC) | Google Ads | Amazon Program Management | Social Media Advertising | Digital Product Strategy | UX/UI Design | E-commerce Design + Build | Platform Design + Build

Advancing the agency’s digital capabilities to meet the challenges that come with a rapidly evolving industry, I built out the organization's integrated production group, expanding agency digital capabilities, services and revenue channels. Employing the best-in-class industry approaches to digital strategy and production, I added new skills to the agency that empowered us to deliver innovative digital experiences for our client's brands. This work directly contributed to the concepting and execution of award-winning activations for blue-chip clients such as Ford, Chase, Walgreens, and Dunkin.⭕️ Defined an approach toward delivering top-tier digital experiences⭕️ Implemented best practices and more efficient approaches to digital execution ⭕️ Built out and managed a team of digital experience experts ⭕️ Created the first set of Latinx-inspired emojis, filling a glaring gap in the social landscape

Expanding my leadership experience, I joined the agency's Miami-based digital team, leading interactive production efforts for accounts including MetLife, Arby’s, Best Buy, and Kraft.Focused on developing consumer-centric digital activations, I oversaw campaigns for prominent national and global brands. Managing end-to-end production, I guided the concepting, planning, and budgeting processes, marshaled organizational resources, and designed and executed elaborate plans for turning our visions into real-world experiences. ⭕️ Managed client and cross-organizational relationships⭕️ Developed project scope and budgetary estimates ⭕️ Assembled project roadmaps with key timelines and touchpoints ⭕️ Guided producer efforts throughout project development⭕️ Provided oversight for broader department responsibilities, including team and vendor partner management, budget oversight, ROI reporting ⭕️ Interfaced directly with inter-agency leadership teams ⭕️ Led a team of five talented producers

Expanding my leadership skills, I recruited and cultivated an expansive team of digital experts to address the rapidly emerging technologies that were reshaping the industry.Addressing the expanding digital needs of multiple high-profile accounts, I lead a team of digital producers responsible for developing and deploying digital campaigns and activations for clients including Johnson & Johnson and their popular OTC brands Band-Aid, Zyrtec, Tylenol, and Benadryl.Moving beyond traditional websites, microsites, and banner campaigns, I supported the development of digital campaigns and programs that leveraged interactive video activations, augmented reality (AR), and mobile applications.First of its kind, the Zyrtec: Parks Unleashed campaign brought together video, interactive play, promotional offers, and prizes in one immersive digital experience. Supported through paid, earned, and owned media, 40% of all experience visitors were driven via earned media. The overall campaign included 136 interactive videos and garnered more than 3 million channel views. Another first, Band-Aid Magic Vision AR app-enabled interactive play between Muppets characters and young users. Pre-dating the Metaverse, this highly technical and innovative experience generated millions of earned media impressions and was awarded Gold at the Cannes International Festival of Creativity.⭕️ Relaunched Zyrtec.com, incorporating emerging digital technologies⭕️ Orchestrated the production of 136 YouTube interactive videos ⭕️ Launched a first-of-its-kind AR app⭕️ Identified opportunities for increasing consumer digital engagement across traditional and emerging digital outlets⭕️ Trained and mentored a multi-generational team of digital producers

Leveraging my extensive knowledge of the customer digital engagement experience, I provided strategic leadership in defining the approach to merge Sirius Satellite Radio and XM Satellite Radio’s flagship websites into one full-featured digital platform, following their $3.3B merger.Recognized by their distinctly different listening audiences, my team considered how to best bring the two organizations’ key stakeholders together (audiences, advertisers, and hosts). Applying my background in digital production, we redesigned the company’s digital presence end-to-end—including the introduction of a new visual aesthetic, enhanced feature set, and advanced site functionality—to launch the new SiriusXM brand website. Through this new digital brand platform, visitors could access programming directly through the website—a cutting-edge feature at the time. ⭕️ Reimagined the SiriusXM online listener experience⭕️ Introduced improvements in customer engagement and access⭕️ Identifies opportunities and gaps, allowing for significant improvement in website structure ⭕️ Reached new audience targets with interactive experiences Clients: SiriusXM

Recruited to work alongside industry visionary Jay Walker at this digital innovation lab and startup incubator, I was brought in to steward the development of a language-learning platform for those learning English as a second language.Aimed primarily at the Chinese market and built around the concept of video learning, the digital platform incorporated an early precursor to today’s natural language processing, which enables humans and computers to communicate in a much more natural way.Recognized for successfully delivering this high-profile project launch that established the groundwork for other digital activations, I was asked to oversee digital production and implementation efforts for other business initiatives including programs for the New York State Lottery and a variety of gaming industry tech startups. ⭕️Leveraged the newest innovations and technology to launch projects for International Gaming Technology, one of the world’s premier gaming technology companies ⭕️Focused on solving problems that are often at the intersection of human behavior and digital technology⭕️Worked directly with Jay Walker, founder of travel website PricelineClients: NY Lottery, International Game Technology (IGT), WMS Gaming

Directing my focus on digital production, I joined Ryan iDirect (now Epsilon) to lead internal development and implementation of high-profile digital-related projects and brand campaigns. Working with multidisciplinary teams to activate campaigns across digital channels and platforms, I translated the client’s strategic and creative vision into actionable plans and outcomes. I oversaw the planning and execution of major website builds, the production of a broad array of creative digital campaigns, as well as customer relationship management-related (CRM) projects. Among the many successful launches were the award-winning Dove Real Beauty campaign, Nestle Very Best Kids website and associated CRM campaign, and the relaunch of the Centrum Vitamins brand portfolio website. ⭕️ Relaunched the Dove.com website and all related digital activations ⭕️ Produced Dove promotion airing during the live Oscars broadcast⭕️ Oversaw first-of-its-kind user-generated content campaign ⭕️ Created Dove CRM programs for diverse products, with a primary focus on the hair category⭕️ Recognized with an internal Leadership Award⭕️ Collaborated across inter-agency teams

One of the first 200 employees to join R/GA, I assumed a hybrid position straddling responsibilities across digital production and account management. Collaborating across departments, I was among the team of design, development, and technology experts instrumental in establishing the online presence of brands including IBM, Avaya, and Circuit City. A leader in digital innovation, we concepted and implemented a global campaign for Avaya, Inc. as part of their official Convergence Communication provider for the 2006 FIFA World Cup™.Founded by industry legend and digital agency pioneer, Bob Greenberg, R/GA is now recognized as a global powerhouse with a workforce of over 2,000+ employees.⭕️ Performed project definition, management, and oversight⭕️ Drove creative concept development ⭕️ Developed and managed project budgets ⭕️ Created client-facing presentations⭕️ Managed internal resources Clients: IBM, Avaya, Circuit City