- Built and led a strategic B2B demand generation team, driving over $22M in qualified pipeline in 12 months.- Developed and executed acquisition and account-based marketing (ABM) campaigns across multiple channels including content marketing, SEM, PPC, webinars, and direct mail.- Partnered with product team to develop GTM strategies, persona messaging, content, and acquisition strategies.- Managed and optimized an 8-figure marketing budget maintaining a 10:1 pipeline efficiency

- Led B2B demand generation strategy and execution for a leading sales analytics software company, driving a 92% increase in qualified opportunities from new inbound channels in the first 120 days.- Developed and implemented a wide range of demand generation strategies including SEO, SEM, content marketing, full-funnel email nurture, lead generation, and account-based marketing (ABM).- Managed a team of digital and campaign marketers to execute campaigns and initiatives.- Collaborated with sales and product teams to ensure alignment on business goals and priorities.

- First marketing hire at a leading recruiting firm, built and led a team of specialized marketers and contracted vendors.- Increased marketing sourced pipeline by 3X over two years through coordinated sales and marketing campaigns (ABM), marketing funnel optimization, digital acquisition strategies, and competitive local SEO strategies.- Developed the firm's first pipeline and sales forecast analysis and reported ongoing results to executive leadership.- Collaborated with cross-functional teams including sales, operations, and finance to ensure alignment on business goals and priorities.

- Developed and executed marketing campaigns to drive customer acquisition and retention for a leading online health insurance marketplace.- Managed a team of marketing coordinators and designers to create compelling content and collateral for email, social media, and web channels.- Analyzed customer data and market trends to optimize campaign performance and inform product development decisions.- Collaborated with cross-functional teams including sales, product, and engineering to ensure alignment on business goals and priorities.

- Prospected and closed new business with health insurance brokers and agents to drive revenue growth for a leading online health insurance marketplace- Built and maintained relationships with key stakeholders to ensure customer satisfaction and retention.- Developed and presented proposals and pricing to clients, negotiating terms and closing deals.- Collaborated with internal teams including marketing, product, and customer service to ensure successful onboarding and ongoing support for clients.

- Supported the marketing and business development efforts of a leading architecture and engineering firm.- Coordinated the production of proposals, presentations, and other marketing materials to support client pursuits.- Maintained the firm's CRM database and tracked business development activities to inform strategic planning.- Assisted with event planning and execution, including trade shows, conferences, and client events.