Tim Wills, Mba

Tim Wills, Mba Email and Phone Number

SVP & Chief Marketing Officer @ Repipe Specialists
Tim Wills, Mba's Location
Greater Chicago Area, United States, United States
Tim Wills, Mba's Contact Details
About Tim Wills, Mba

Background:Accomplished marketing leader with 20+ years of experience building and leading teams that create marketing and sales strategies to drive new customer acquisition, customer retention, and revenue growth. Expertise in digital transformations, starting with team building and agency partner selection, through investment and conversion optimization.Seasoned in all aspects of optimizing a P&L, including: media mix strategy, agency management, conversion optimization, marketing automation, sales execution and performance analytics. Executive leader focused on driving positive returns on growth investments. Specialties: Digital Transformation | Integrated Marketing Strategy | Customer Acquisition | User Experience | Media Optimization | Online and Offline Analytics | Conversion Rate Optimization | B2B & B2C Marketing | Direct Marketing | Digital Marketing | Email Marketing | Affiliate Marketing | Programatic | Social Media Marketing | TV | Direct Mail | Radio | Database Marketing | P&L Management | Brand Management | Direct-to-Consumer Sales

Tim Wills, Mba's Current Company Details
Repipe Specialists

Repipe Specialists

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SVP & Chief Marketing Officer
Tim Wills, Mba Work Experience Details
  • Repipe Specialists
    Svp & Chief Marketing Officer
    Repipe Specialists Sep 2022 - Present
    Burbank, California, Us
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  • Customer Acquisition
    Marketing Growth Advisor
    Customer Acquisition Apr 2016 - Present
  • Trugreen
    Vice President, Growth Marketing
    Trugreen Jul 2019 - Sep 2022
    Memphis, Tennessee, Us
    Private Equity owned business. Responsible for leading the team, media investment, and marketing operations that drive the business. Lead go-to-market strategies to scale customer acquisition.Lead marketing mix and media investment optimization to drive growth.Lead agency and partner relationships to drive acquisitions and insights.Lead acquisition and customer contact strategies to optimize conversion and retention.
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  • Brinks Home Security
    Senior Vice President, Marketing And Direct To Consumer Sales
    Brinks Home Security May 2017 - Jul 2019
    Dallas, Texas, Us
    As the Senior Vice President of Marketing and Direct to Consumer Sales I create the strategies that drive consumer response and deliver customer acquisition through data driven sales execution. Focused on delivering efficient top line revenue growth through effective media investment, marketing, and sales strategies. Led the digital transformation and brand re-launch from conception through execution to create the number two brand in a $50 billion industry. Additionally oversee the agency partners and operations that support the direct to consumer division.
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  • Medpro Disposal
    Chief Marketing Officer
    Medpro Disposal Oct 2016 - May 2017
    Naperville, Il, Us
    Led the marketing and sales for the largest privately held provider of medical waste disposal and OSHA compliance in the healthcare industry. As CMO I was responsible for growing the business through increasing brand awareness, delivering a sales-ready customer journey, and managing partnerships with industry leading organizations. Additionally, I managed and developed the internal marketing team, external media partners, and operational systems that drove the business. Launched and managed an outbound lead generation team and executed new digital marketing strategies that increased leads, opportunities, and revenue. Identified and cultivated new cross-sell partnerships to increase customer lifetime value while also providing new incremental lead sources.
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  • The Professional Education Institute, Inc.
    Vice President, Marketing & Business Analytics
    The Professional Education Institute, Inc. 2011 - Apr 2016
    Burr Ridge, Il, Us
    As the Vice President of Marketing and Business Analytics I lead the marketing, media, and business analytics groups that drove the business. I've developed, launched, and analyzed marketing and media strategies focused on customer acquisition, lead generation, customer retention, and customer lifetime value. Responsible for the annual multi-channel marketing plan and budget that includes Email, SEM, SEO, PPC, Retargeting, Affiliate, and Customer Experience. Additionally responsible for the selection and management of strategic agency partnerships.Marketing and Media Management: Set the digital strategy for the annual marketing plan for partner brands. Including development of the Media Strategy, Email Strategy, Database Contact Strategy, and Sales Offers. Brand Management: Executed the marketing communications strategy for each brand based on brand promise, customer feedback, and consumer response data. Ensured that all marketing communications carried the brand message to support the sales process and increase customer lifetime value. Client and Vendor Management: Directed client and vendor accounts that drove thecompany’s marketing, operations, and sales. Including client partner accounts, digital agencyrelationships, product distribution partners, and multiple contact centers.Data Analytics: Created a digital data collection and reporting process that provided customer insights that increased campaign insights, revenue per lead, and sales efficiencies.
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  • The Professional Education Institute, Inc.
    Sr. Director Of Marketing
    The Professional Education Institute, Inc. 2008 - 2011
    Burr Ridge, Il, Us
    As the Sr. Director of Marketing I led the team that drove the marketing strategy for multiple client partner brands including managing vendor partners and agency relationships that supported customer acquisition and lead generation growth. Developed and launched multi-channel marketing strategies for new client partner brands through both online (SEM, Display, Email, SEO, Social) and offline (TV, Print, Radio) marketing channels. Selected and led the implementation of a top tier media agency and reporting tools to help supportgrowing business needs. Developed and managed a team that consistently delivered results through the testing of 100+online marketing campaigns per year. Including offers, creative, media sources, andlanding pages.
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  • American Marketing Systems (Ams Direct)
    Sr. Manager, Marketing Operations
    American Marketing Systems (Ams Direct) 2007 - 2008
    As the Sr. Manager of Marketing Operations I managed the marketing and sales operations for both online and offline advertising campaigns. Including development of the marketing test calendar, multiple call center partnerships and complex telecommunications configurations. Managed outsourced call centers performance to continually increase revenue per call. Included script testing, performance management and inbound call routing.Led the cross functional planning and execution teams that drove the test strategies across theorganization.Created dashboard reporting process that allowed for intraday performance management changes to optimize the daily revenue output.Launched a new online business model to support the TV campaigns which provided incrementalrevenue and positioned the company for future growth. Included use of SEM and Affiliate Networkschannels. Identified and resolved affiliate fraud issues that saved the company operating expenses.
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  • American Marketing Systems (Ams Direct)
    Manager, Marketing Operations
    American Marketing Systems (Ams Direct) 2005 - 2007
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  • American Marketing Systems (Ams Direct)
    Associate Manager, Marketing Acquisition
    American Marketing Systems (Ams Direct) 2004 - 2005
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  • American Marketing Systems (Ams Direct)
    Assistant Channel Manager
    American Marketing Systems (Ams Direct) 2003 - 2004
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  • Seps Incoporated
    Marketing Coordinator
    Seps Incoporated 2001 - 2003
  • Boise Cascade Company
    Account Executive
    Boise Cascade Company 1999 - 2001
    Boise, Idaho, Us
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  • Hsbc
    Marketing Internship
    Hsbc May 1998 - Aug 1998
    London, Gb
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Tim Wills, Mba Skills

Lead Generation Direct Marketing Email Marketing Marketing Marketing Strategy Customer Acquisition Analytics Integrated Marketing Social Media Marketing Ppc Interactive Marketing Online Marketing Sem Web Analytics Database Marketing Digital Marketing Seo Mobile Marketing Online Lead Generation Affiliate Marketing B2b Marketing Online Advertising Salesforce.com Competitive Analysis Media Buying Digital Strategy Customer Relationship Management Management Leadership Sales Strategic Planning Strategy Advertising Business Development Multi Channel Marketing Brand Management Strategic Partnerships Digital Media

Tim Wills, Mba Education Details

  • Keller Graduate School Of Management Of Devry University
    Keller Graduate School Of Management Of Devry University
    Marketing
  • Illinois State University
    Illinois State University
    Marketing

Frequently Asked Questions about Tim Wills, Mba

What company does Tim Wills, Mba work for?

Tim Wills, Mba works for Repipe Specialists

What is Tim Wills, Mba's role at the current company?

Tim Wills, Mba's current role is SVP & Chief Marketing Officer.

What is Tim Wills, Mba's email address?

Tim Wills, Mba's email address is tw****@****pei.com

What is Tim Wills, Mba's direct phone number?

Tim Wills, Mba's direct phone number is +163038*****

What schools did Tim Wills, Mba attend?

Tim Wills, Mba attended Keller Graduate School Of Management Of Devry University, Illinois State University.

What are some of Tim Wills, Mba's interests?

Tim Wills, Mba has interest in New Opportunities, New Technology, Entrepreneurship, Outdoors, Marketing, Data Science, Sports, New Media.

What skills is Tim Wills, Mba known for?

Tim Wills, Mba has skills like Lead Generation, Direct Marketing, Email Marketing, Marketing, Marketing Strategy, Customer Acquisition, Analytics, Integrated Marketing, Social Media Marketing, Ppc, Interactive Marketing, Online Marketing.

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