Tim Wills, Mba Email & Phone Number

Burbank, California, Us

Memphis, Tennessee, Us

Private Equity owned business. Responsible for leading the team, media investment, and marketing operations that drive the business. Lead go-to-market strategies to scale customer acquisition.Lead marketing mix and media investment optimization to drive growth.Lead agency and partner relationships to drive acquisitions and insights.Lead acquisition and customer contact strategies to optimize conversion and retention.

Dallas, Texas, Us

As the Senior Vice President of Marketing and Direct to Consumer Sales I create the strategies that drive consumer response and deliver customer acquisition through data driven sales execution. Focused on delivering efficient top line revenue growth through effective media investment, marketing, and sales strategies. Led the digital transformation and brand re-launch from conception through execution to create the number two brand in a $50 billion industry. Additionally oversee the agency partners and operations that support the direct to consumer division.

Naperville, Il, Us

Led the marketing and sales for the largest privately held provider of medical waste disposal and OSHA compliance in the healthcare industry. As CMO I was responsible for growing the business through increasing brand awareness, delivering a sales-ready customer journey, and managing partnerships with industry leading organizations. Additionally, I managed and developed the internal marketing team, external media partners, and operational systems that drove the business. Launched and managed an outbound lead generation team and executed new digital marketing strategies that increased leads, opportunities, and revenue. Identified and cultivated new cross-sell partnerships to increase customer lifetime value while also providing new incremental lead sources.

Burr Ridge, Il, Us

As the Vice President of Marketing and Business Analytics I lead the marketing, media, and business analytics groups that drove the business. I've developed, launched, and analyzed marketing and media strategies focused on customer acquisition, lead generation, customer retention, and customer lifetime value. Responsible for the annual multi-channel marketing plan and budget that includes Email, SEM, SEO, PPC, Retargeting, Affiliate, and Customer Experience. Additionally responsible for the selection and management of strategic agency partnerships.Marketing and Media Management: Set the digital strategy for the annual marketing plan for partner brands. Including development of the Media Strategy, Email Strategy, Database Contact Strategy, and Sales Offers. Brand Management: Executed the marketing communications strategy for each brand based on brand promise, customer feedback, and consumer response data. Ensured that all marketing communications carried the brand message to support the sales process and increase customer lifetime value. Client and Vendor Management: Directed client and vendor accounts that drove thecompany’s marketing, operations, and sales. Including client partner accounts, digital agencyrelationships, product distribution partners, and multiple contact centers.Data Analytics: Created a digital data collection and reporting process that provided customer insights that increased campaign insights, revenue per lead, and sales efficiencies.

Burr Ridge, Il, Us

As the Sr. Director of Marketing I led the team that drove the marketing strategy for multiple client partner brands including managing vendor partners and agency relationships that supported customer acquisition and lead generation growth. Developed and launched multi-channel marketing strategies for new client partner brands through both online (SEM, Display, Email, SEO, Social) and offline (TV, Print, Radio) marketing channels. Selected and led the implementation of a top tier media agency and reporting tools to help supportgrowing business needs. Developed and managed a team that consistently delivered results through the testing of 100+online marketing campaigns per year. Including offers, creative, media sources, andlanding pages.

As the Sr. Manager of Marketing Operations I managed the marketing and sales operations for both online and offline advertising campaigns. Including development of the marketing test calendar, multiple call center partnerships and complex telecommunications configurations. Managed outsourced call centers performance to continually increase revenue per call. Included script testing, performance management and inbound call routing.Led the cross functional planning and execution teams that drove the test strategies across theorganization.Created dashboard reporting process that allowed for intraday performance management changes to optimize the daily revenue output.Launched a new online business model to support the TV campaigns which provided incrementalrevenue and positioned the company for future growth. Included use of SEM and Affiliate Networkschannels. Identified and resolved affiliate fraud issues that saved the company operating expenses.

Boise, Idaho, Us

London, Gb

Mba, Marketing

Bachelors, Marketing