Tim Withers Le Chat Email & Phone Number

Cape Town, Western Cape, South Africa

Forget typical. At Atyp, we do digital and growth strategy differently.Based on 20+ years of experience in agencies, small businesses and corporates, we’ve structured our approach to work better for you!Forget inexperience:We collaborate with trusted senior consultants.We boast extensive experience in agencies, startups and corporates.All of our clients are led by dedicated senior-executive focus.Forget rigid retainers:We work flexibly and fixate on outcomes, not billable hours.We give you focus, dedication, passion, and clear deliverables.We strive to make the biggest impact in the shortest time.Forget being a number:We’re an agile boutique and we have no desire to manage a large portfolio.We much prefer building long-term relationships with businesses and entrepreneurs we feel strongly aligned to. Forget box-ticking:We focus on tailored work that will help you get the best results as quickly as possible.If we don’t fully believe something will contribute to this, we won’t sell it to you.Forget generic strategy:We specialise in laser-focused, data-led strategies.These are integrated, pragmatic and proven to work at scale.Forget siloed thinking:We specialise in integrating with existing teams and driving alignment across organisations.We work as effectively with tech and data functions as we do creative departments.Forget typical. Work with Atyp.

Cape Town, Western Cape, South Africa

Cerebral Circuit specialises in creating tailored AI assistants brimming with personality. Our solutions are highly customisable, accessible, multilingual, and multifunctional. The AI revolution is exciting, but it can be puzzling to figure out how to use it for your specific needs. We're your partners in answering that puzzle and creating AI solutions that fit your business.

Cape Town, Western Cape, South Africa

I'm a course convenor for the Digital Marketing Strategy and Leadership Online Short Course as part of Melbourne Business School Online.

Cape Town, Western Cape, South Africa

I'm very proud to be part of Starlight Media where I head up growth and digital strategy. Every month, our competitions portal responsibly raises money for charities in South Africa. To date, we've donated in excess of R2.5 million and we have every intention to do a lot more!

Cape Town Area, South Africa

Calico Ceramics is a brand I co-founded with my wife in 2018. She plays the role of CEO and creative visionary and happily leaves me to handle finances and marketing strategy.

Cape Town, Western Cape, South Africa

In my time at JEFF, we grew from a tiny startup with 10 employees to a global fitness community of ~100,000 with customers in 73 countries.

Cape Town, Western Cape, South Africa

Cape Town Area, South Africa

Led a holistic digital marketing function of more than 50 specialists. Responsible for all paid media, SEO, testing/experiments, and digital marketing platforms in the 2U Short Courses business.During my time as Vice President, Digital Marketing, I led the strategy for a complete overhaul of our marketing websites. This involved: 1) The development of an entirely new www.getsmarter.com site, transforming it into a fully-fledged eCommerce platform integrated with all of our systems and architecture, able to meet the complex requirements of our presentations schedule and dozens of university partners; 2) The development of a bespoke, ultra-scalable landing page solution to markedly improve efficiency, speed and conversion rates (beyond already higher-than-average performance), while better servicing the specific needs of our various functions, stakeholders and university partners.

Cape Town Area, South Africa

Following 2U's acquisition of GetSmarter in 2017, we restructured with a view to increasing focus on key areas of our marketing function as we integrated with the broader 2U organisation and continued to rapidly scale. The Marketing Strategy and Digital Marketing functions I established from 2015 - 2017 split into two separate departments.A substantial investment in our Digital function was planned for 2018 and I was tasked with leading this. We grew our digital marketing team from 11 specialists at the beginning of the year, to a team of more than 30 by November 2018. We successfully overhauled our digital systems, processes and planning methodologies to maintain efficiency and cohesion as we scaled up. The result being significant revenue growth for the GetSmarter business (2U short courses) and a large, highly sophisticated digital marketing function that will provide a great platform for further expansion in 2019.

Cape Town Area, South Africa

Grew a core Marketing team of 10 to 30+. Established Digital Marketing and Marketing Strategy teams.Responsible for developing the overarching marketing strategy for all of GetSmarter's university partners.Responsible for directing the digital marketing strategy across all of GetSmarter's university partners.Responsible for managing budgets (total approx. R100 million) across all marketing channels across all of GetSmarter's university partners.Highlights:Developed the global strategy for GetSmarter's first ever international courses run in 2016 - MIT Fintech and MIT Big Data and Social Analytics. Delivered on a target of 4,000+ students on these courses, from 139 countries, in their first year of presentation.Defined how our global marketing would scale across multiple universities and large international courses during an even more intense period of growth in 2017. Directed the development and execution of marketing strategies for courses run in collaboration with LSE, MIT, University of Oxford, Harvard, Cambridge and more.

Cape Town Area, South Africa

Responsible for SEO, Paid Search, Paid Media, CRM, Social Media.I was tasked with defining strategic direction based on our clients' objectives, and then ensuring that these strategies were successfully implemented across all targeted channels in order to deliver sustainable, meaningful results.During my time at World Wide Creative we more than doubled the value of retainers managed by my department.Member of senior leadership team.Heavily involved in pitches, brand consulting and change management, and training initiatives.

Cape Town, South Africa

Responsible for OLX South Africa's Digital Marketing: PPC, Display, Social Media, Mobile. Stakeholder in technical strategy in collaboration with other functions. Results achieved: 738% improvement in return on advertising spend (ROAS).399% increase in number of conversions.48% increase in mobile and tablet visits.

Cape Town Area, South Africa

Responsible for digital and mobile marketing across Synergize's ever-growing portfolio of 100+ clients. Accounts included Sanlam, Ramsay Media, Shimansky, Kalahari.com and Standard Bank. Managed several teams of digital marketers and content producers (SEO and Social Media). When Synergize merged with Saatchi & Saatchi in November 2013, my mandate was to drive digital and mobile growth by developing a deep understanding of Saatchi's brands and prescribing sustainable strategies focused on delivering real-world returns.Member of Synergize and Saatchi & Saatchi leadership teams.Awarded 'Best Organic Search Marketer' at the 2013 edition of The Bookmarks Awards.

Cape Town Area, South Africa

Cape Town Area, South Africa

Cape Town Area, South Africa

Cape Town Area, South Africa

Cape Town Area, South Africa

SEO implementation and copywriting for Go2Africa and its sister sites.

Cape Town Area, South Africa

SEO content strategy, copywriting, implementation and consulting for small and medium businesses.

I became involved in the South African online PC and console gaming community in the late 90s. After contributing content to Prophecy, PC Format and others, a friend and I decided to start NoMansLand. What originally began as a project focused on real-time strategy titles would evolve into a site that covered gaming and digital entertainment as a whole. Through hard work, many contributors, and lots of link building (my first exposure to SEO), we grew our hobby to the point that it averaged 150,000+ unique visitors per month.