Director Marketing Operations
New York, Ny, Us
• Leader of Marketing and Communications team with 10 reports responsible for brand alignment, social media, content creation, blogs, internal and external email and corporate events. • Work directly with Sales and Field Marketing teams to design and implement Digital campaigns to fuel Lead and Pipeline Development.• Manage global team responsible for Demand Generation including Marketing Automation, Digital Advertising, Online Webinars, Live Chat, Data & Analytics, and CRM integration.• Responsible for the procurement, planning and vendor management of all marketing technologies and services including change management and reporting. • Oversee SEM campaigns that generate more than $25 million in annual pipeline with an ROI of 60-1. • Created business development program using live chat technologies that resulted in more than $15 million in new Opportunities for Sales.• Implemented online event system (ON24) that hosts over 300 Marketing webinars and live events per annum.