• Implemented marketing plan with new branding and messaging• Redesigned website and online presence, creating a 250% increase in website visitors and an increase of more than three minutes in time on site• Established social media strategies across multiple platforms resulting in a 40% increase in engagement• Developed campaigns for print and display advertising

• Launched inbound and outbound campaign that increased membership by 175% over a five-year period• Collaborated with sales team to create budgets and strategic plans to generate and convert leads• Designed catalogs, brochures, apparel, promotional products, and print and display advertisements• Served as creative lead for rebranding effort of logo, mission statement, and slogan• Created content calendar for four association websites and social networks spanning 24M+ yearly impressions• Produced successful video content for 25,000+ YouTube subscribers• Wrote press releases and organized dedicated emails with 20% average open rate• Coordinated 40+ judges, 50+ contestants, staff, and sponsors at national competitions• Managed $230K+ national sponsorship program and served as liaison to all sponsors• Initiated annual online auction which raised $100K+ over three days• Increased networking event attendance by 940% over seven years and secured $50K+ in fundraising annually• Scheduled webinar series featuring 60+ education programs for 2,000+ attendees each year• Trained staff on AMS, CMS, and CRM software and processes

• Oversaw all association technology needs for ten employees• Improved Association Management Software (AMS) and Customer Relationship Management (CRM) software through overhaul to simplify system and increase productivity

• Designed and maintained six association websites• Created websites for 10+ industry partners

• Designed and developed BIM-M website and YouTube channel• Tracked analytics for website traffic and video campaigns