Senior Strategic Designer
CurrentAs a Strategic Designer, I guide and lead cross-functional teams to deliver innovative, user-centered solutions that drive growth and business transformation. My expertise covers the entire strategic design process, from discovery and ideation to prototyping and launch.Key areas of focus include:* Applying Human-Centred Design principles to ensure every solution is rooted in deep user insights and addresses real-world challenges* Translating complex projects into concrete project roadmaps, selecting appropriate methodology, tools, and processes for each process phase.* Leading the end-to-end design process, from early-stage discovery and ideation to prototyping, testing, and full-scale implementation* Consulting and Guiding clients through digital innovation journeys, identifying high-impact opportunities, and driving new features and opportunities.* Collaborating with multidisciplinary teams—management consultants, product managers, and tech experts—to deliver impactful digital products and services* Facilitating ideation sessions and creative workshops to co-create and refine solutions with clients (e.g., Problem Framing, Product Discovery, and various other co-creation sessions)* Designing and validating concepts through user testing, ensuring desirability, viability, and feasibility* Responsible for extending our design offering to our clients through the development of new formats (problem framing, design sprints, design strategy, and future exploration)* Developing compelling decks of research, strategies, and concepts, and presenting them to clients often C-level.* Training and guidance of junior designers including tailor-made design courses within our in-house design academy.I thrive in dynamic and ambiguous environments, consistently driving value through design. My approach is rooted in clarity, creativity, and commitment to delivering results that meet user needs and business objectives.