FOUNDER / CEO | Saiko Management | New York, NY / New Zealand January 2010 – PresentIdentify and develop recording artists and songwriters; manage eight artists and a staff of five.● Build artists into live touring acts; grew audiences over multiple tours; review metrics on Spotify and TikTok and design strategies for recording new music and releasing it; connect artists with booking agent, public relations specialists, and radio staff to promote music and grow audiencesKey… Show more FOUNDER / CEO | Saiko Management | New York, NY / New Zealand January 2010 – PresentIdentify and develop recording artists and songwriters; manage eight artists and a staff of five.● Build artists into live touring acts; grew audiences over multiple tours; review metrics on Spotify and TikTok and design strategies for recording new music and releasing it; connect artists with booking agent, public relations specialists, and radio staff to promote music and grow audiencesKey Accomplishments ● Discovered and developed multiplatinum recording artist and two-time Grammy winner Lorde; hired songwriters and a producer; secured and negotiated album deal with Universal Music Group; released “Pure Heroine” album, which sold Diamond; “Royals” single grew to 1B streams; negotiated multimillion dollar deal with Songs Publishing● Oversaw Lorde’s collaboration with MAC Makeup for nail polish line, and synch license with Samsung for “Royals” ● Discovered and developed DJ and dubstep artist, Mt Eden; grew his career to include events and tours in America; 264+ YouTube subscribers; and 158M video views; shopped and signed to Sony Label Ultra Records● Grew independent band The Aces to releasing a single, resulting in multiple label offers, signing with Redbull Records; created touring strategy with agents; band headlines at 3K capacity venues ● Collaborate with promotors C3, Live Nation, and others to book artists into global music festivals, including Coachella, Ultra, and Lollapalooza● Partner artists with major brands, including Vogue and Apple● Developed Parson James from an independent artist to signing with RCA records and Sony ATV publishing; negotiated remix of “Stole The Show” with DJ Kygo, resulting in 845M streams● Grew Glades from conception to 200M Spotify streams; signed to Warner Music and Kobalt Publishing● Secured brand deals for the band, Kingston $250K+; including Pepsi, Air New Zealand, and V energy drink; Show less

Chief Operating Officer and Chief Marketing Officer for inclusive haircare line; sold majority share to Quality King in 2022.● Launched first product: "Fatboy Perfect Putty" which became an award-winning pomade; reaching $2.5M in sales in 2019 ● Grew product line to 20+ with supply chains across the United States, New Zealand, and China with annual website sales of $500K● Scaled direct-to-consumer distribution through Amazon with annual sales reaching $800K ● Managed… Show more Chief Operating Officer and Chief Marketing Officer for inclusive haircare line; sold majority share to Quality King in 2022.● Launched first product: "Fatboy Perfect Putty" which became an award-winning pomade; reaching $2.5M in sales in 2019 ● Grew product line to 20+ with supply chains across the United States, New Zealand, and China with annual website sales of $500K● Scaled direct-to-consumer distribution through Amazon with annual sales reaching $800K ● Managed direct-to-salon sales, leading to key distribution contracts in Norway, Singapore, and Australia ● Grew sales channels to brick and mortar partnerships with Macy's, Ulta, Salon Centric, and Urban Outfitter's ● Developed product demonstrations for multiple US trade shows; produced videos backed by Steriogram’s music and the campaign slogan: Stage-to-Salon; performed demonstrations for the consumer on the tour bus instead of the tradeshow floor● Managed marketing plans, timelines, and product launches; created campaigns using paid social advertising● Developed gift-with-purchase campaign by partnering with product designers to create stylist backpacks with heat-resistant hot pockets for tools and a hair dryer pocket Show less

GUITARIST & SONGWRITER FOR STERIOGRAM | Los Angeles, CA 1999 – 2012Platinum-selling band at Capitol Records; nominated for a Grammy and MTV Awards; toured the world for eight years.● Created and developed inaugural, nationwide School’s Tour sponsored by Boost Mobile in New Zealand to grow fan base; headlined for 80+ schools reaching 35K+ students over two months● Wrote and performed international hit single, “Walkie Talkie Man;” licensed for use in films and video games, including… Show more GUITARIST & SONGWRITER FOR STERIOGRAM | Los Angeles, CA 1999 – 2012Platinum-selling band at Capitol Records; nominated for a Grammy and MTV Awards; toured the world for eight years.● Created and developed inaugural, nationwide School’s Tour sponsored by Boost Mobile in New Zealand to grow fan base; headlined for 80+ schools reaching 35K+ students over two months● Wrote and performed international hit single, “Walkie Talkie Man;” licensed for use in films and video games, including Elite Beat Agents, MVP Baseball 2004, and MLB 2005; received a Best Video Grammy nomination● Collaborated with Apple to launch iPod with “Walkie Talkie Man” in advertisements; performed at multiple store openings around the world● Video for “Walkie Talkie Man” nominated for an MTV award; Much Music Breakthrough Video; and a Grammy Video Award Show less

Partnered with Universal Music Group to bridge the gap between artists and brands.● Created customized campaigns for brands to gain a footprint in the music space● Negotiated $150K deal with Semi Precious Weapons and V energy drink to sponsor intimate shows around New Zealand while on Lady Gaga’s Monster Ball tour ● Oversaw project for BP New Zealand’s compilation CD for nationwide distribution in Wild Bean Cafes, including song licensing, contract negotiations, and final sale.●… Show more Partnered with Universal Music Group to bridge the gap between artists and brands.● Created customized campaigns for brands to gain a footprint in the music space● Negotiated $150K deal with Semi Precious Weapons and V energy drink to sponsor intimate shows around New Zealand while on Lady Gaga’s Monster Ball tour ● Oversaw project for BP New Zealand’s compilation CD for nationwide distribution in Wild Bean Cafes, including song licensing, contract negotiations, and final sale.● Identified merchandising opportunities for existing roster; negotiated and secured deals through Bravado, Universal Music Group’s licensing company; distributed merchandise through nationwide chain store● Presented strategy to Visa for cardholders to buy presale tickets first with VIP experience Show less