➞ Leading the team of web admins, social media coordinators, and digital marketing specialists➞ Effectively planning, managing, and optimizing yearly digital marketing budget & KPI's➞ Development, implementation, and control of all B2C and B2B strategies for paid performance advertising to increase online sales, conversions, and web visits in order to achieve the highest possible ROI for multiple markets and business streams. ➞ Monitoring and optimization of PPC, SEM and retargeting campaigns on Facebook, Google, Programmatic, and other online platforms with defining goals, targets, and creative requirements for achieving KPI's.➞ Coordination with agencies and other departments in the digital segment➞ Cooperation with the internal Web, UX, and design team in creating quality content and landing pages that sell➞ Tracked, analyzed, and reported data on digital marketing campaign performance (CPA, CPC, ROAS, ROI...)

➞ Building cross-team relationships, developing new services and products related to Performance & Growth Marketing and optimizing processes➞ Managing budgets, defining and setting up KPI's, and deploying go-to-market digital strategies for top clients➞ Responsible for profitability and negotiation for internal and external business pricing models and propositions

➞ Managing and monitoring cross-channel digital advertising campaigns with focus on performance and ROI (Paid Search, Display, Video, Mobile, Social, Programmatic etc.) ➞ Using digital analytics tools for campaign tracking implementation, analysis, testing and cross-channel campaign optimization (for example Google Analytics, Adjust, Hotjar, Google Data Studio)➞ Creating weekly and monthly executive summary reports for C-level positions

- Managing side hustle Affiliate marketing and CPA (cost per action) projects - On-site and Off-site SEO- Pay-per-click advertising and e-mail marketing automation- Landing page creation and optimization