Freelance Marketing: Develop and execute tailored marketing strategies for small to mid-sized businesses, including social media management, content creation, and digital marketing campaigns to increase brand visibility and customer engagement.Graphic Design: Design high-quality visual assets, including logos, business cards, brochures, social media graphics, and promotional materials that align with client branding and marketing goals.Brand Consultation: Advise businesses on brand identity, ensuring consistency and alignment with target audience demographics and market positioning.Creative Solutions: Offer innovative, custom graphic design and marketing solutions to help businesses effectively communicate their message and grow their brand presence.Client Collaboration: Work closely with clients to understand their vision and objectives, delivering creative work that exceeds expectations and strengthens business relationships.Project Management: Handle end-to-end project execution, from initial concept and design to final delivery, managing multiple projects simultaneously while ensuring deadlines and quality standards are met.

Transformed a two-person Marketing department into a powerhouse team of ten, proving the significance of marketing and communications in attracting and retaining both employees and customers. Led a dynamic team of content creators, designers, videographers, and communication strategists.Drove Swift Transportation's social media efforts across platforms, achieving a phenomenal 55.4% audience growth, a jaw-dropping 1,232.4% increase in video views (that is not a typo), and a remarkable 101.4% growth in engagements per impression year over year. Orchestrated cohesive communication campaigns across diverse platforms. Collaborated with IT to implement a new Driver and Owner Operator Portal. Established an Executive LIVE broadcast cadence for transparent communication, ensuring the business is well-informed on changes and initiatives.Spearheaded the creation of a fully automated comprehensive rewards program, managing an annual budget of $7M and distributing over 25,000 awards annually. Re-imagined the diamond driver program, introducing categories aligned with business needs, leading to increased scores in productivity, miles per gallon, and safety.Created an annual celebration for 3 and 4 million-mile drivers, bringing drivers from across the country to celebrate them in style. Launched the first-ever Wrap Truck fleet, overseeing design, installation, driver selection, gifts, and a LIVE unveil event at corporate headquarters. Re-imagined the week long Driver Appreciation Week celebration to include a giant event tent, local vendors, department tables, games, and a LIVE broadcast.Implemented a Flowcode network of information with 16 categories and over 180 pages, providing crucial information at drivers' fingertips and eliminating the need for paper permits. Achieved a 92.7% click-through rate and a 40% weekly re-engagement rate with the Flowcode network, hailed by drivers as the "best thing" for improving communications.

Transformed a two-person marketing department into a ten-member team, driving innovation in branding, social media strategy, and event management. Developed and launched a recognition program that increased employee retention by 15% and implemented a rewards platform for over 15K+ employees. Played a key role in boosting internal engagement, increasing company store sales by 300% through strategic rebranding efforts. Led initiatives like the Million Mile Celebration, honoring top drivers and reinforcing a culture of recognition and appreciation.

Designed and executed marketing campaigns to elevate brand awareness and customer engagement. Collaborated with senior leadership to integrate digital and traditional marketing strategies. Reimagined company-wide events, including Driver Appreciation Week, which bridged the gap between corporate and drivers, and orchestrated national gift distribution campaigns for employees, shaping the foundation of the department.

Managed HR systems to optimize operational efficiency and support internal branding efforts. Led as project manager for four successful software implementations, streamlining processes in HR Compliance, Payroll, Operations, Benefits, Employee Relations, Talent Acquisition, Compensation, and Retention. Collaborated with key stakeholders to ensure these tools aligned with corporate HR strategies, improving communication and engagement across departments. Played an instrumental role in developing employee engagement tools, enhancing transparency and creating efficiencies within HR operations.

Audited and maintained data within the ERP system, including payroll, benefits, and employee records, ensuring compliance and accuracy. I managed the hiring process for all contract personnel, overseeing timekeeping, cost allocation, and conducting interviews, salary negotiations, and background verifications. Additionally, I handled the drafting and revision of HR policies and documents, supporting continuous improvement within the HRIS. I collaborated closely with IT to troubleshoot ERP issues and assist in system upgrades, while conducting statistical analysis for job group data to support Affirmative Action efforts. I also led the coordination of company-wide employee performance appraisals and wage reviews, developed job descriptions, offer letters, and promotion letters, and tracked employee relations and disciplinary actions. My role ensured compliance with federal and state regulations, including EEO-1 and Affirmative Action reporting.

As a Curriculum Developer for Basic Military Training (BMT) and Military Training Instructor School, I was responsible for designing and developing courses for over 36,000 students annually. I created and managed content for 226 individual lessons, preparing comprehensive lesson plans, student study guides, and written tests to ensure effective training delivery. I also developed and maintained 120 classroom presentations using Adobe Flash and designed student workbooks using Adobe InDesign. I collaborated with subject matter experts to align course content with training objectives, conducted course validations, and made necessary curriculum modifications. Additionally, I analyzed high miss rates from end-of-course written tests and identified training gaps, using end-of-course surveys to evaluate the effectiveness of training methods. I also facilitated tri-annual reviews with Air Force Chief Master Sergeants, organizing logistics, breakout sessions, and presentations, as well as developing customized course materials for easy access to resources.