Your Tailored Mobile Business

“If you want to succeed in establishing a well-functioning market intelligence function, you need to start from the very basics and lay a solid foundation”Data gathering and transformation into information and knowledge will eventually lead you to the true meaning of working with market intelligence. Becoming an expert within your field, and being part of the strategic decision making. You need to first be in touch with the strategic agenda ofyour company. Secondly your role is to support and challenge the focus areas,business plans etc. And last it is absolutely necessary to be visible and not just handing in your work. You must be in the meetings to present it, and discuss your findings with management. Otherwise, youwill be just another source of information, not performing true intelligence work.In the 6 years I have been running the Corporate Market Intelligence function, it has been and still is necessary to consider the set-up and the content. Markets, competitors and customers areincreasingly influenced by the external environment and globalization and diversification are increasing the demands for a well-functioning market intelligenceset-up.So instead of continuing to do what you have always done, you need to challenge yourself in your deliveries and the impact they are making.

With a 14 year background in Finance and Controlling I joined the head office of the Rockwool Group in December 2010 to set-up the first Corporate Market Intelligence function in the company.Combining my finance and controlling competences with the area of market intelligence have proven to be the road to success. First and foremost you need credibility and support from top management, and knowing the basic foundation of the business you are in as well as the industry in which you are operating within is critical. And with a solid knowledge of figures and facts, you are halfway there.

Working with Business Intelligence and Controlling heading a team of controllers supporting management in the strategic planning, budget planning and overall business controlling for sales, marketing, production and logistics. Situated in the Finance department, business intelligence is used for transforming raw data into useful information for the business units including identifying new strategic business opportunities.Area of responsibility included the running of a data warehouse setting up the basic structure forreporting and analysis within the company.