Previously Design Like Whoa- ACQUIRED BY WHITESTONE!

- Provide custom screen print pricing, availability, and project lead times. - Generate original and repeat retail sales through new and existing customer networks, as well as tradeshow representation. - Manage wholesale product requests and retail questions received via digital shopping platforms. - Collaborate with creative services and design custom artwork for assigned customers. - Plan and manage social media and marketing calendar.- Developed successful marketing and sales plan to drive revenue and establish solid group of 15 wholesale customers in early stages of company. - Implemented social media strategy, conducted store outreach, and attended tradeshows.- Increased wholesale sales 53% YOY.- Oversee ~100 wholesale accounts.- Coordinate wholesale orders for 35-40 new and existing boutiques.- Manage relationships with vendors, including UnCommon Goods and Hallmark Stores.- Reduced old inventory 20% by developing partnerships with and selling product to discount retailers.- Represent company at 4 tradeshows annually.

- Developed and maintained productivity, quality, service, spoilage, security, and safety goals -Implemented screen printing process improvements. - Coordinated daily production job schedule to assure efficient use of machinery and resources. -Monitored quality of merchandise in adherence with company and brand standards, retail best practices, and customer specifications. -Developed, updated, and maintained marketing calendar.- Supervised 5 Production Assistants, conducted performance reviews, and provided training. - Collaborated with print production team to find innovative solutions to workflow/production challenges.- Produced 10 product photo shoots.

- Maintained brand continuity and direction consistent with national advertising campaign. - Partnered with merchandisers and buyers from Macy’s and Tommy Hilfiger to create co-op looks that successfully represented the brand and drove sales. - Coordinated merchandise and accessories for all photo shoots. - Supervised styling and execution of looks for digital marketing initiatives and company store signage. - Increased sales with Macy’s 20-30% through styling advertising.- Collaborated with Macy’s creative team to select models for 20+ catalog shoots and 6 campaigns. - Directed 12+ in-store events annually.

- Coordinated with editors, stylists, in-house public relations, and celebrity services to share archive collection for use in editorial shoots and celebrity placements. - Managed current and historical advertising collateral, garments, and accessories. - Designed custom online database to store photos, descriptions, and history for ~10K vintage garments.- Supervised 5 team members to ensure proper archive standards.- Collaborated with 10+ design team members to select creative inspiration for collection development.

- Coordinated merchandise for scheduled advertising campaigns and packaging shoots. Assisted in reviewing photography proofs, executed creative and copy revisions, and communicated changes to retail stores. - Provided creative and styling direction for 25+ department store advertising shoots.- Planned 4 in-store events per year, including production scheduling and event itineraries.- Contributed to event execution, working with in-house public relations and marketing partners to ensure brand integrity.

- Applied knowledge of fashion design and current trends to develop concepts for catalog shoots.- Aided with styling for catalogs, still photography, and showroom presentations. - Supervised photo shoot wardrobe needs, including garment fittings, preparation, and transport. -Assisted with onsite styling and execution. -Pulled and prepared looks for 10+ catalog and digital marketing shoots per year- Tracked photo spreads for monthly catalogs and supported editorial production.