Tina Han Email and Phone Number

Responsible for overall marketing communication activities including PR, social & event management; covering Greater China region for Bosch Sensortec BU• Manage overall PR activities and social media account development, including: - Annual Press conference - Speaking opportunities - PR relationship maintaining - Bosch Sensortec's WeChat account (content creation and data monitoring) • Responsible for all event organization and management - Industry exhibition fairs - New Product launches - Distributor roadshows • Support and coordinate with German HQ in terms of media collateral, promotional tool kits and other takes assigned

Assist Brand Manager to manage 3 upper-upscale brands (Sheraton, Westin and Le Meridien) in Greater China- Oversee and lead intergrated marketing campaigns for 3 brands - communicating with global team to ensure consistent brand message alignment and working with PR agencies from campaign planning to execution stage - Major maketing campaign include Westin "Play Well", "Work Well" social campaigns and Le Meridien Family Program - China activation- Ensure brand standards and execution of brand programs in hotels- Adapt global brand communication to Greater China Region, including all Chinese translation for brand tone of voice, collaterals and other brand terms and etc