Tina Hapner Email & Phone Number

United States

United States

United States

Paris, Île-De-France, Fr

Austria, Eggelsberg, At

Atlanta, Georgia, Us

* Develop and oversee all digital marketing initiatives* Competitive Analysis* Provide marketing training to all new franchisees including presenting at Regional and Annual Meetings* Develop KPI's for social media platforms* Provide leadership and oversee new product protocol and launch* Ensure all corporate marketing communications are coordinated and support marketing plan objectives* Manage marketing team members

Atlanta, Georgia, Us

* Present marketing strategy and key initiatives at national and regional meetings* Develop opportunities to utilize National Ad Fund program to over 200 franchisees across the Southeast* Train franchisee owners on integrated online marketing platform* Consult with franchisee owners to create personalized business/marketing plans

New York, Ny, Us

Provided seamless transition during agency transfer of US Army account. Manage local advertising budget for client, overseeing a $5M budget and 3-memberfield team. Direct local and regional advertising through the Southeast, brand integrity, liaison between agency partners and local client, staff development, and program analysis. Co-located with client in the field based out of client headquarters; Selected Accomplishments:Developed various multi-media campaigns using print, radio, and web contributing to successful mission goals.Provided efforts toward the development of a SOP (Standard Operating Procedure) for advertising guidance on behalf of the client.Executed ROI (return on investment) metrics to use as an evaluation tool to create historical database on successful marketing strategies and tactics.Created ethnic marketing programs targeting potential US Army prospects. Ongoing analysis of production data to make sure local advertising efforts were leveraged against key targets.Lead various training sessions to local markets on advertising initiatives and processes.

Chicago, Illinois, Us

Selected Accomplishments:Budget management and yearly planning with a local advertising budget of $3M.Event management of national and local programs from initial concept to in-market execution throughout the Southeast.Perform Return-on-Investment analysis on high dollar programs.Joint coordination with various agency partners on national programs.Work closely with regional and local agency clients to create cost effective sponsorships.Co-located in the field with the client working with regional client and eight local battalions across the Southeast on yearly advertising plans.

New York, New York, Us

Selected Accomplishments:Lead development of local creative with FCB creative team.Supervised three field team members.Provide quarterly presentations to client on sales results, media/print effectiveness and competitive research.Responsible for tracking all budgets of local advertising including print, radio, and television.Development of yearly marketing plans.

Dallas, Texas, Us

Selected Accomplishments:Lead the development and execution of all marketing programs/promotions to reach sales goals and meet brand strategies.Develop integrated print, radio and television campaigns consistent with brand objectives.Maintain all budgets and provide updates to marketing team.Track sales results of all advertising.Co-located with the client in the Atlanta regional office.