Tina A. Bernard Email & Phone Number

Greater Philadelphia

SLS South Beach / SLS Brickell / SLS Lux Brickell / Hyde Midtown Miami / Mondrian LA / SLS Baha Mar

New York, New York

Develop strategies that take advantage of business opportunities within the leisure segment, with a concentrated focus on Wholesale/FIT, Luxury Consortia and the Retail Travel Agent Community for a total account management.Partner with Revenue Management in weekly sales strategy meetings to review pace, create budgets, market updates and marketing.

Greater New York City Area

 Served as a global key account manager maintaining a focus on 35 key partnerships within the marketplace. Managed the corporate transient request for proposal (RFP) process via Lanyon with top Fortune 500 companies including Fitbit, Barneys of New York and Tesla.  Conducted quarterly Business Reviews to assist in implementing sales best practices to.

Tucson Arizona (Based In NJ)

•  Introduced the resort to the leisure/luxury community to increase brand awareness, domestic and international Developed strategies that took advantage of business opportunities within the leisure market with a.
• 200% room night growth between 2014 and 2016 from strategic sales and marketing initiatives with Wholesale/Tour Operators.
• Consistently exceeded individual annual revenue sales goals of $2,365,000.
• Exceeded Business Development goals to include 40 new negotiated global Wholesale/FIT accounts as well as the addition of Luxury Consortia’s such as Signature Travel and Travel Leaders Select during first 2 years

Nassau, Bahamas (based In NJ)

•  Managed a global portfolio consisting of 30+ of the top FIT/Wholesaler partners with a total of $4.5M in annual sales. Utilized prospecting best practices to successfully acquire new accounts in emerging markets to.
• Developed an additional revenue segment via airline crew business that developed into 4,152 room nights and over $508,000 in revenue.
• Successfully grew a key account from $500,000 to $655,000 for an 18 month agreement over a two year period.
• Effectively executed and managed the annual CBRA marketing funds valued at $300,000.

Puerto Rico (based In NJ)

• Oversaw all aspects of the Leisure Sales Department including managing the annual marketing budget, performing global wholesale contracting and supervising the day-to-day activities of the Leisure Sales Team.
• Led the Property Leisure Sales Team and the contracted multi-line company.
• Created and executed highly successful programs and promotions with major wholesalers and retail travel agencies that successfully increased market share.
• Managed all operations related to FAM trips, property site inspections, sales blitzes, sales calls, travel agent incentives and special events.
• Served on the Marketing Committee for the Puerto Rico Tourism Company, providing assistant that created island-wide sales strategies and co-op programs that leveraged marketing dollars and expanded the company’s reach.