Tina A. Bernard Email & Phone Number

Greater Philadelphia

SLS South Beach / SLS Brickell / SLS Lux Brickell / Hyde Midtown Miami / Mondrian LA / SLS Baha Mar

New York, New York

Develop strategies that take advantage of business opportunities within the leisure segment, with a concentrated focus on Wholesale/FIT, Luxury Consortia and the Retail Travel Agent Community for a total account management.Partner with Revenue Management in weekly sales strategy meetings to review pace, create budgets, market updates and marketing campaigns for all leisure segments. Maintain strong profitable relationships with key partners including NYC & Co, sbe Global Sales, Tour Operators (Domestic/International) and Consortia partners to maximize the business potential.

Greater New York City Area

 Served as a global key account manager maintaining a focus on 35 key partnerships within the marketplace. Managed the corporate transient request for proposal (RFP) process via Lanyon with top Fortune 500 companies including Fitbit, Barneys of New York and Tesla.  Conducted quarterly Business Reviews to assist in implementing sales best practices to take advantage of business opportunities within the marketplace.

Tucson Arizona (Based In Nj)

 Introduced the resort to the leisure/luxury community to increase brand awareness, domestic and international Developed strategies that took advantage of business opportunities within the leisure market with a concentrated focus on Wholesales/FIT, Luxury Consortia, Int’l Golf Tour Operators and the retail travel agent community.  Built strong and profitable relationships to maximize the business potential within the industry.  Partnered with Revenue Management in weekly sales strategy meetings to review pace, create budgets, deliver market updates and share promotional ideas and marketing campaigns.  Created and maintained complex travel schedules of in-market sales missions, events and trade show participation to build product awareness including IPW, WTM & Luxury Travel Exchange.  Developed and organized client tracking system to reflect current booking pace and year-over-year production.  Created and implemented highly success promotions and partner override agreements that resulted in a market shift.Key accomplishments within the position include: • 200% room night growth between 2014 and 2016 from strategic sales and marketing initiatives with Wholesale/Tour Operators. • Consistently exceeded individual annual revenue sales goals of $2,365,000.• Exceeded Business Development goals to include 40 new negotiated global Wholesale/FIT accounts as well as the addition of Luxury Consortia’s such as Signature Travel and Travel Leaders Select during first 2 years

Nassau, Bahamas (Based In Nj)

 Managed a global portfolio consisting of 30+ of the top FIT/Wholesaler partners with a total of $4.5M in annual sales. Utilized prospecting best practices to successfully acquire new accounts in emerging markets to maximize the hotel’s exposure while meeting and exceeding established room night and revenue goals.  Worked in collaboration with Revenue Management during weekly sales strategy meetings, reviewing pace, budget, trends, market updates and promotions for various distribution channels.  Developed and executed highly successful promotions, marketing campaigns and override agreements as needed to create additional business opportunities.  Provided continual direction, support and training to on-property managers to ensure that operations executed flawless service of travel industry programs and drove increases in guest satisfaction.  Oversaw all operations related to a variety of events, FAM trips, property site inspections, sales blitzes, sales calls and cost effective programs that increased client retention. Key accomplishments within the position included;• Developed an additional revenue segment via airline crew business that developed into 4,152 room nights and over $508,000 in revenue. • Successfully grew a key account from $500,000 to $655,000 for an 18 month agreement over a two year period. • Effectively executed and managed the annual CBRA marketing funds valued at $300,000.

Puerto Rico (Based In Nj)

• Oversaw all aspects of the Leisure Sales Department including managing the annual marketing budget, performing global wholesale contracting and supervising the day-to-day activities of the Leisure Sales Team.• Led the Property Leisure Sales Team and the contracted multi-line company. • Created and executed highly successful programs and promotions with major wholesalers and retail travel agencies that successfully increased market share. • Managed all operations related to FAM trips, property site inspections, sales blitzes, sales calls, travel agent incentives and special events. • Served on the Marketing Committee for the Puerto Rico Tourism Company, providing assistant that created island-wide sales strategies and co-op programs that leveraged marketing dollars and expanded the company’s reach.